Make A Smellmitment
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Make A Smellmitment
Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States. The campaign is preceded by "The Man Your Man Could Smell Like", which was a television advertising campaign by Wieden+Kennedy for Old Spice. The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews Terry Alan Crews (born July 30, 1968) is an American actor, television host, and former American footballer. He played Julius Rock in the UPN/ CW sitcom ''Everybody Hates Chris'', which aired from 2005 to 2009, and portrayed Terry Jeffords in .... The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience. This advertising campaign markets Old Spice's "Bearglove" body wash and "Timber" bar soap. Mustafa's character (referred to as the "Old Spice Man") continues to tar ...
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Old Spice 2015 Ad Campaign Title
Old or OLD may refer to: Places *Old, Baranya, Hungary *Old, Northamptonshire, England *Old Street station, a railway and tube station in London (station code OLD) *OLD, IATA code for Old Town Municipal Airport and Seaplane Base, Old Town, Maine, United States People *Old (surname) Music *OLD (band), a grindcore/industrial metal group * ''Old'' (Danny Brown album), a 2013 album by Danny Brown * ''Old'' (Starflyer 59 album), a 2003 album by Starflyer 59 * "Old" (song), a 1995 song by Machine Head *''Old LP'', a 2019 album by That Dog Other uses * ''Old'' (film), a 2021 American thriller film *''Oxford Latin Dictionary'' *Online dating *Over-Locknut Distance (or Dimension), a measurement of a bicycle wheel and frame *Old age See also *List of people known as the Old * * *Olde, a list of people with the surname *Olds (other) Olds may refer to: People * The olds, a jocular and irreverent online nickname for older adults * Bert Olds (1891–1953), Australian rules ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980, at the William Cain advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The ...
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Old Spice
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, and soaps. It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937. History Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz. A buyer at Bullock's in Los Angeles made Schultz aware of the emerging popularity of colonial-American style furniture, a trend spurred by the then-recent opening of Colonial Williamsburg. Shultz reasoned that an Early Americana-themed cosmetics line might also find favor. The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz ...
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The Man Your Man Could Smell Like
Smell Like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign's initial 30-second commercial. The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements. The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members. The campaign centers on the eponymous "Man Your Man Could Smell Like", played by actor Isaiah Mustafa (Old Spice refers to him as "Old Spice Man") addressing the viewer in confident, rapid-fire monologues which promote the bene ...
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Isaiah Mustafa
Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like". He is also known for portraying Luke Garroway on Freeform's fantasy series ''Shadowhunters'' and adult Mike Hanlon in ''It Chapter Two''. Childhood Mustafa was born in Portland, Oregon to Shahidah Mustafa-Davis and John Wali Mustafa, the youngest of seven children in a Muslim family. When Mustafa was 5 years old, the family relocated from Portland to Mission Viejo, California, and his father opened a limousine service in Laguna Hills. Several years after the family relocated to California, Mustafa's father was killed in a car accident. He was educated at Santa Clara High School, and later attended Santa Monica College, before transferring to Moorpark College. Mustafa then studied history at Arizona State University, from which he graduated ...
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Terry Crews
Terry Alan Crews (born July 30, 1968) is an American actor, television host, and former American footballer. He played Julius Rock in the UPN/ CW sitcom ''Everybody Hates Chris'', which aired from 2005 to 2009, and portrayed Terry Jeffords in the Fox and NBC sitcom '' Brooklyn Nine-Nine'' (2013–2021). Crews starred in the BET reality series ''The Family Crews'' (2010–2011), and hosted the U.S. version of the game show ''Who Wants to Be a Millionaire'' from 2014 to 2015. He has appeared in films, including ''Friday After Next'' (2002), ''White Chicks'' (2004), ''Idiocracy'' (2006), '' Blended'' (2014), the ''Expendables'' series (2010–2014), and '' Rumble'' (2021). Crews began hosting '' America's Got Talent'' in 2019, following his involvement in the same role for the program's spin-off series '' America's Got Talent: The Champions''. Crews played as a defensive end and linebacker in the National Football League (NFL) for the Los Angeles Rams, San Diego Chargers, and ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leadi ...
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ...
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American Advertising Slogans
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * ...
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2015 Neologisms
Fifteen or 15 may refer to: *15 (number), the natural number following 14 and preceding 16 *one of the years 15 BC, AD 15, 1915, 2015 Music *Fifteen (band), a punk rock band Albums * ''15'' (Buckcherry album), 2005 * ''15'' (Ani Lorak album), 2007 * ''15'' (Phatfish album), 2008 * ''15'' (mixtape), a 2018 mixtape by Bhad Bhabie * ''Fifteen'' (Green River Ordinance album), 2016 * ''Fifteen'' (The Wailin' Jennys album), 2017 * ''Fifteen'', a 2012 album by Colin James Songs * "Fifteen" (song), a 2008 song by Taylor Swift *"Fifteen", a song by Harry Belafonte from the album '' Love Is a Gentle Thing'' *"15", a song by Rilo Kiley from the album ''Under the Blacklight'' *"15", a song by Marilyn Manson from the album ''The High End of Low'' *"The 15th", a 1979 song by Wire Other uses *Fifteen, Ohio, a community in the United States * ''15'' (film), a 2003 Singaporean film * ''Fifteen'' (TV series), international release name of ''Hillside'', a Canadian-American teen drama *Fi ...
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Internet Memes
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online bri ...
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Internet Memes Introduced In 2015
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a ''internetworking, network of networks'' that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and Web application, applications of the World Wide Web (WWW), email, electronic mail, internet telephony, telephony, and file sharing. The origins of the Internet date back to the development of packet switching and research commissioned by the United States Department of Defense in the 1960s to enable time-sharing of computers. The primary precursor network, the ARPANET, initially served as a backbone for interconnection of regional academic and mi ...
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