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Mad (TV Series)
''Mad'' (stylized as ''MAD'') is an American animated sketch comedy television series produced by Warner Bros. Animation. The series was based on '' Mad'' magazine, where each episode is a collection of short animated parodies of television shows, films, video games, celebrities, and other media, using various types of animation ( CGI, claymation, stop-motion, photoshopped imagery, etc.) instead of the usual animation style that Warner Bros. Animation is known for. The series premiered on the evening of September 6, 2010 on Cartoon Network at 8:30 P.M. right after the series premiere of '' Regular Show''. The series ended its three-year run on December 2, 2013. Series developer Kevin Shinick worked as a writer, producer, and voice actor on Adult Swim's '' Robot Chicken'', and many people cite ''Mad'' as a "kid-friendly version of ''Robot Chicken''". Recurring sketches The series has some recurring sketches: * A Mad Look Inside – A short piece in which viewers see a magi ...
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Sketch Comedy
Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches", commonly between one and ten minutes long, performed by a group of comic actors or comedians. The form developed and became popular in vaudeville, and is used widely in variety shows, comedy talk shows, and some sitcoms and children's television series. The sketches may be improvised live by the performers, developed through improvisation before public performance, or scripted and rehearsed in advance like a play. Sketch comedians routinely differentiate their work from a "skit", maintaining that a skit is a (single) dramatized joke (or "bit") while a sketch is a comedic exploration of a concept, character, or situation.Sketch
definition 3b, Merriam-Webster online. Retrieved 5/4/2019


History

Sketch comedy has its origins in
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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA). The company is known for its film studio division the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animation Group, Castle Rock Entertainment, and DC Studios. Among its other assets, stands the television production company Warner Bros. Television Studios. Bugs Bunny, a cartoon character created by Tex Avery, Ben Hardaway, Chuck Jones, Bob Givens and Robe ...
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Claymation
Clay animation or claymation, sometimes plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine clay. Traditional animation, from cel animation to stop motion, is produced by recording each frame, or still picture, on film or digital media and then playing the recorded frames back in rapid succession before the viewer. These and other moving images, from zoetrope to films and video games, create the illusion of motion by playing back at over ten to twelve frames per second. Technique Each object or character is sculpted from clay or other such similarly pliable material as plasticine, usually around a wire skeleton, called an armature, and then arranged on the set, where it is photographed once before being slightly moved by hand to prepare it for the next shot, and so on until the animator has achieved the desired amount of film. Upon pla ...
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Computer Animation
Computer animation is the process used for digitally generating animations. The more general term computer-generated imagery (CGI) encompasses both static scenes ( still images) and dynamic images ( moving images), while computer animation refers to moving images. Modern computer animation usually uses 3D computer graphics to generate a three-dimensional picture. The target of the animation is sometimes the computer itself, while other times it is film. Computer animation is essentially a digital successor to stop motion techniques, but using 3D models, and traditional animation techniques using frame-by-frame animation of 2D illustrations. Computer-generated animations can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props. To create the illusion of movement, an image is displayed on the computer monitor and repeatedly replaced by a new image that is similar to it but advanced slightly in time (usually at a ...
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Media Franchise
A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word ''franchise'' as “something that creates value across multiple businesses and across multiple territories over a long period of time.” Transmedia franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom, which is the community of fans that indulge in many of its mediums and are committed to interacting with and keeping up with other consumers. Large fr ...
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Celebrities
Celebrity is a condition of fame and broad public recognition of a person or group as a result of the attention given to them by mass media. An individual may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: an unexpected history of celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the earliest celebrities liv ...
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Video Games
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedback mostly commonly is shown on a video display device, such as a TV set, monitor, touchscreen, or virtual reality headset. Some computer games do not always depend on a graphics display, for example text adventure games and computer chess can be played through teletype printers. Video games are often augmented with audio feedback delivered through speakers or headphones, and sometimes with other types of feedback, including haptic technology. Video games are defined based on their platform, which include arcade video games, console games, and personal computer (PC) games. More recently, the industry has expanded onto mobile gaming through smartphones and tablet computers, virtual and augmented reality systems, and remote cloud ...
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Films
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sen ...
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Parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its subject is an original work or some aspect of it (theme/content, author, style, etc), but a parody can also be about a real-life person (e.g. a politician), event, or movement (e.g. the French Revolution or 1960s counterculture). Literary scholar Professor Simon Dentith defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice". The literary theorist Linda Hutcheon said "parody ... is imitation, not always at the expense of the parodied text." Parody may be found in art or culture, including literature, music, theater, television and film, animation, and gaming. Some parody is practiced in theater. The writer and critic John Gross observes in his ''Oxfor ...
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Television Series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed between shows. Television shows are most often scheduled for broadcast well ahead of time and appear on electronic guides or other TV listings, but streaming services often make them available for viewing anytime. The content in a television show can be produced with different methodologies such as taped variety shows emanating from a television studio stage, animation or a variety of film productions ranging from movies to series. Shows not produced on a television studio stage are usually contracted or licensed to be made by appropriate production companies. Television shows can be viewed live (real time), be recorded on home video, a digital video recorder for later viewing, be viewed on demand via a set-top box, or streamed over th ...
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Sketch Comedy
Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches", commonly between one and ten minutes long, performed by a group of comic actors or comedians. The form developed and became popular in vaudeville, and is used widely in variety shows, comedy talk shows, and some sitcoms and children's television series. The sketches may be improvised live by the performers, developed through improvisation before public performance, or scripted and rehearsed in advance like a play. Sketch comedians routinely differentiate their work from a "skit", maintaining that a skit is a (single) dramatized joke (or "bit") while a sketch is a comedic exploration of a concept, character, or situation.Sketch
definition 3b, Merriam-Webster online. Retrieved 5/4/2019


History

Sketch comedy has its origins in
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Animation
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings. Other common animation methods apply a stop motion technique to two- and three-dimensional objects like paper cutouts, puppets, or clay figures. A cartoon is an animated film, usually a short film, featuring an exaggerated visual style. The style takes inspiration from comic strips, often featuring anthropomorphic animals, superheroes, or the adventures of human protagonists. Especially with animals that form a natural predator/prey relationship (e.g. cats and mice, ...
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