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Mixpo
Mixpo is an advertising software company, which provides software that allows companies and agencies to execute multi-screen video advertisement campaigns. The company’s services include software that allows clients to create online video ads and VideoVerify, a tool meant to identify fraudulent web publishers who inflate online ad numbers through the use of bots. Mixpo launched in 2007 and is headquartered in Seattle, Washington. The company was one of America’s most promising in 2013 according to ''Forbes''. Mixpo was acquired by Netsertive in August 2017. History Mixpo began as PiXPO, a Victoria, British Columbia-based company that helped consumers set up online video broadcast sites. PiXPO was funded by $6.5 million in venture capital provided by Madrona Venture Group, Yaletown Venture Partners, Growthworks Capital Ltd and others. Mixpo president and CEO Anupam Gupta joined the company in 2006. Prior to joining Mixpo, Gupta worked as an executive at Microsoft. Mixpo launc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online. Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as ''The Telegraph'', and ''The Guardian''. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month. Video ad formats According to I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seattle, Washington
Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in both the U.S. state, state of Washington and the Pacific Northwest region of North America. The Seattle metropolitan area's population is 4.02 million, making it the List of metropolitan statistical areas, 15th-largest in the United States. Its growth rate of 21.1% between 2010 and 2020 makes it one of the nation's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington. It is the northernmost major city in the United States, located about south of the Canada–United States border, Canadian border. A major gateway for trade with East Asia, Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area was inhabited by Nat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Madrona Venture Group
Madrona Venture Group is an American venture capital firm, founded in 1995 and based in Seattle, Washington. Madrona specializes in seed, startup, Series A and early stage investments. Company Madrona was founded in 1995 by Tom Alberg, Paul Goodrich, Gerald Grinstein, and William Ruckelshaus. Madrona has invested in the information technology sector including consumer internet commercial software and services, cloud computing, digital media and advertising, wireless, networking, mobile, and infrastructure sectors. As of 2015, more than 90% of the firms investments were in companies based in the Pacific Northwest. In 2012, Madrona raised a $300 million fund. In 2014, Madrona Venture Group launched a startup studio, Madrona Venture Labs, as an in-house startup incubator. In 2018, Madrona raised Madrona Fund VII of $300 million. In October 2020, Madrona Venture Group invested in Temporal, a Seattle-based company that is developing microservice orchestration platform. At the en ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discovery Communications
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a larger focus on streaming services built around its properties. Discovery owned or had interests in local versions of its channel brands in international markets, in addition to its other major regional operations such as Eurosport (a pan-European group of sports channels, most prominently the rightsholder of the Olympic Games throughout most of Europe), GolfTV (an international golf-focused streaming service, which is the international digital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTML5
HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML Living Standard. It is maintained by the Web Hypertext Application Technology Working Group (WHATWG), a consortium of the major browser vendors (Apple, Google, Mozilla, and Microsoft). HTML5 was first released in a public-facing form on 22 January 2008, with a major update and "W3C Recommendation" status in October 2014. Its goals were to improve the language with support for the latest multimedia and other new features; to keep the language both easily readable by humans and consistently understood by computers and devices such as web browsers, parsers, etc., without XHTML's rigidity; and to remain backward-compatible with older software. HTML5 is intended to subsume not only HTML 4 but also XHTML 1 and DOM Level 2 HTML. HTML5 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Flash
Adobe Flash (formerly Macromedia Flash and FutureSplash) is a multimedia Computing platform, software platform used for production of Flash animation, animations, rich web applications, application software, desktop applications, mobile apps, mobile games, and embedded web browser video players. Flash displays text, vector graphics, and raster graphics to provide animations, video games, and applications. It allows streaming of Flash Video, audio and video, and can capture mouse, keyboard, microphone, and camera input. Digital art, Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional). Programmer, Software developers may produce applications and video games using Adobe Flash Builder, FlashDevelop, Flash Catalyst, or any text editor combined with the Apache Flex SDK. End users view Flash content via Adobe Flash Player, Flash Player (for web browsers), Adobe AIR (for desktop or mobile apps), or third-party players such as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Growthworks
GrowthWorks Capital Ltd is a Canadian venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ... firm investing in early-stage technology companies. Founded in 1992, the Working Opportunity Fund has invested $600 million in 130 BC technology companies. The GrowthWorks management team has won the CVCA Deal of the Year award 3 times (Layer 7 – 2013, Galleon Energy – 2007, HotHaus Technologies – 2000). The reinstatement of the 15% federal Labour Sponsored Venture Capital tax credit in Budget 2016 (plus the existing Provincial tax credits), will be beneficial to GrowthWorks. In 2013, it was reported that the fund had liquidity problems. References Further reading * * * * * * * External links * Venture capital firms of Canada {{Canada-company-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Venture Capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which have demonstrated high growth (in terms of number of employees, annual revenue, scale of operations, etc). Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the firms they support will become successful. Because startups face high uncertainty, VC investments have high rates of failure. The start-ups are usually based on an innovative technology or business model and they are usually from high technology industries, such as information technology (IT), clean technology or biotechnology. The typical venture capital investment occurs after an initial "seed funding" round. The first ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multi-screen Video
In the fields of broadcasting and content delivery, multiscreen video describes video content that is transformed into multiple formats, bit rates and resolutions for display on devices such as televisions, mobile phones, tablets and computers. Additional devices may include video game consoles such as the Xbox 360, or internet enabled television. History As video moved to digital formats, content began to stream across IP networks. The term developed as more electronic devices transmitted video. Technical and advertising professionals began to refer to video content transmitted across multiple devices as multiscreen video. Notable industry usage includes The Nielsen Company, Cisco Systems and Google. See also * Digital video * Transcoding * H.264/MPEG-4 AVC * Over-the-top content * TV Everywhere TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of subscription business model wherein access to streaming video content fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
