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Mercury Automobile
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury served as the medium-price brand of Ford for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. Competing against Buick and Oldsmobile from General Motors for decades, the brand also competed against Chrysler's namesake brand (following the closure of DeSoto). From 1945 until its closure, Mercury formed half of the Lincoln-Mercury Division of Ford, which served as a combined sales network (distinct from Ford) for its two premium automotive brands. Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. Following ...
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Division (business)
A division, sometimes called a business sector or business unit (segment), is one of the parts into which a business, organization or company is divided. Overview Divisions are distinct parts of a business. If these divisions are all part of the same company, then that company is legally responsible for all of the obligations and debts of the divisions. In the banking industry, an example would be East West Bancorp and its primary subsidiary, East West Bank. Legal responsibility Subsidiaries are separate, distinct legal entities for the purposes of tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...ation, regulation and Legal liability, liability. For this reason, they differ from divisions, which are businesses fully integrated within the main company, and not legally ...
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Lincoln K-series
The Lincoln K series (also called the Lincoln Model K, in line with Ford nomenclature) is a luxury vehicle that was produced by the Lincoln Motor Company. The second motor line produced by the company, the Model K was developed from the Model L, including a modernized chassis on a longer wheelbase. In 1931, Lincoln introduced a V-12 engine, becoming a feature of the company for nearly 20 years. One of the most exclusive vehicles produced in the United States during the 1930s, the Model K competed against the Cadillac V-12 and V-16, Packard Twin Six, Chrysler Imperial, Pierce-Arrow Model 53 and the Duesenberg Model J. Alongside multiple body configurations produced by Lincoln in its Detroit assembly facility, bare chassis were provided for coachbuilders for bespoke bodywork. After the 1939 model year, Lincoln ended production of the Model K, selling leftover vehicles as 1940 models. For 1941 and 1942, the Lincoln Custom was sold as an indirect successor to the M ...
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Mercury Cyclecar Company
The Mercury was a cyclecar built in Detroit, Michigan, by the Mercury Cyclecar Company at 807 South Scotten Street in 1913-1914. History The Mercury Cyclecar had a self-supporting body that eliminated the need for a chassis frame. The vehicle was equipped with a two-cylinder air-cooled V-twin engine from DeLuxe which also supplied power for the Sears Dreadnought and Minneapolis motorcycles and other brands. It used a friction transmission and a copper-riveted V belt final drive. Body styles were the tandem two-seater, a one-seater for salesman use, and a light delivery van. The factory was set up at the former location of the Detroit Tribune when operations of the newspaper had ended earlier, and the car company was established by W.J. Marshall and R.C. Albertus. A prototype was completed and test driven by 15 November 1913, claiming to be the first cyclecar sold in Detroit. The car used unibody A vehicle frame, also historically known as its '' chassis'', is the main ...
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Steam Car
A steam car is a car (automobile) propelled by a steam engine. A steam engine is an external combustion engine (ECE) in which the fuel is combusted outside of the engine, unlike an internal combustion engine (ICE) in which fuel is combusted inside the engine. ECEs have a lower thermal efficiency, but carbon monoxide production is more readily regulated. Steam-powered automobiles were popular with early buyers. Steam was safe, reliable, and familiar. People had decades of experience with it in trains and boats, and even in experimental road vehicles. However, early steam cars required constant care and attention—and up to 30 minutes to start. Automated quick-firing boilers solved these problems, but not before more efficient gasoline engines dominated the market and made steam cars obsolete. The first experimental steam-powered cars were built in the 18th and 19th centuries, but it was not until after Richard Trevithick had developed the use of high-pressure steam around 1800 ...
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Chevrolet Mercury
Mercury commonly refers to: * Mercury (planet), the nearest planet to the Sun * Mercury (element), a metallic chemical element with the symbol Hg * Mercury (mythology), a Roman god Mercury or The Mercury may also refer to: Companies * Mercury (toy manufacturer), a brand of diecast toy cars manufactured in Italy * Mercury Communications, a British telecommunications firm set up in the 1980s * Mercury Drug, a Philippine pharmacy chain * Mercury Energy, an electricity generation and retail company in New Zealand * Mercury Filmworks, a Canadian independent animation studio * Mercury General, a multiple-line American insurance organization * Mercury Interactive, a software testing tools vendor * Mercury Marine, a manufacturer of marine engines, particularly outboard motors * Mercury Systems, a defense-related information technology company Computing * Mercury (programming language), a functional logic programming language * Mercury (metadata search system), a data search system f ...
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De Luxe Ford
Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard) and luxury Lincoln offerings. The "Deluxe" name was first used starting in 1930 to specify an upscale trim starting with the Model 40-B and Model 45-B, then later the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, and Lincoln. After the war, this was simplified to Ford, Mercury, and Lincoln. The 1941 Ford line included "De Luxe" and "Super De Luxe" trim, but these vehicles were not marketed as a separate line. As Mercury Eight sales progressed, the De Luxe approach was cancelled. This marketing approach was in response from the different General Motors brands, (Cadillac, Buick, Oldsmobile, Pontiac, and Chevrolet), and the Chrysler brands, (Chrysler, DeSoto, Dodge, an ...
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Packard One-Twenty
The Packard Twelfth Series One-Twenty is an automobile produced by the Packard Motor Car Company of Detroit, Michigan, from 1935 to 1937 and from 1939 through the 1941 model years. The One-Twenty model designation was derived from the wheelbase, and it was replaced by the Packard 200. The One-Twenty signified the first time that Packard had entered into the highly competitive mid-priced eight-cylinder car market. Packard enthusiasts view the production of the One-Twenty and the Six/One-Ten models as the start of Packard's losing its hold on the market as the premier American luxury automotive brand. It was a marketing strategy shared with GM's LaSalle, the Chrysler Airstream, and the Lincoln-Zephyr. It was introduced after Rolls-Royce brought to market the Rolls-Royce Twenty, which was manufactured between 1922 and 1929 (succeeded by the Rolls-Royce 20/25 which was built until 1936). The introduction of the One-Twenty (and later the Six/One-Ten models) was a necessary move to k ...
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Chrysler Airflow
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure due to a lack of market acceptance and controversial appearance. Chrysler also marketed a companion model under the DeSoto brand, the DeSoto Airflow, and the appearance was also offered on the Chrysler Imperial. In 2022, Chrysler announced that the Airflow name would be resurrected for an electric crossover SUV. Origin Carl Breer, along with fellow Chrysler engineers Fred Zeder, and Owen Skelton, began a series of wind tunnel tests, with the cooperation of Orville Wright, to study which forms were the most efficient shape created by nature that could suit an automobile. Chrysler bu ...
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Chrysler Airstream
The Chrysler Six was a series of cars that were all installed with the Chrysler flathead engine#Straight-6, Chrysler Straight Six when the company assumed operations of the Maxwell automobile, Maxwell Automobile Company in 1924, and Chalmers Automobile, Chalmers Automobile Company in 1926. The Chrysler Six initially consisted of several Models, then Series designations that originally declared the approximate top speed each vehicle was able to consistently maintain, then each series number was incrementally updated every new model year, and each series was offered in several body style choices. The engines were technically advanced for their time and were entered in the 24 Hours of Le Mans for 1925, 1928 and 1929. History Development of the B-70 began as early as 1919 for Willys, Willys Corporation, a holding company owned by John Willys, independent of the Willys-Overland Organization. The vehicle was originally intended to be launched as the Willys Six. Three former Studebaker en ...
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LaSalle (automobile)
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle. General Motors companion marque strategy The LaSalle had its beginnings when General ...
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Lincoln-Zephyr
The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a second model line, competing against the Chrysler Airflow, LaSalle, and the Packard One-Twenty. Following the discontinuation of the Model K after 1940, Lincoln shifted its production exclusively to the Lincoln-Zephyr design. After World War II, the Zephyr name was dropped, lasting through 1948. It was the basis of the first Lincoln Continental, Lincoln's longest-running nameplate. The model line was powered by a V12 engine, in contrast to its competitors' V8 and inline-8 engines. The Lincoln-Zephyr was conceived by Edsel Ford and designed by Eugene Turenne Gregorie. It was assembled at the Lincoln Motor Company Plant in Detroit, Michigan. Overview Introduced on November 2, 1935, as a 1936 model, the Lincoln-Zephyr was extremely modern with ...
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