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Medium Theory
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted. Medium theorists argue that media are not simply channels for transmitting information between environments, but are themselves distinct social-psychological settings or environments that encourage certain types of interaction and discourage others. Chandler, Daniel, and Rod Munday, eds. 2011. "medium theory." In ''A Dictionary of Media and Communication'' (1 ed.). Oxford University Press. ISBN 9780199568758. Moreover, this set of approaches focuses on the distinct affordances that a given medium may possess that affects the messages that are being conveyed through it. The key assumption is that, rather than just being the means by w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Medium Of Communication
In mass communication, media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture. The Term ''media'' in its modern application relating to co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philosophy
Philosophy (from , ) is the systematized study of general and fundamental questions, such as those about existence, reason, knowledge, values, mind, and language. Such questions are often posed as problems to be studied or resolved. Some sources claim the term was coined by Pythagoras ( BCE), although this theory is disputed by some. Philosophical methods include questioning, critical discussion, rational argument, and systematic presentation. in . Historically, ''philosophy'' encompassed all bodies of knowledge and a practitioner was known as a ''philosopher''."The English word "philosophy" is first attested to , meaning "knowledge, body of knowledge." "natural philosophy," which began as a discipline in ancient India and Ancient Greece, encompasses astronomy, medicine, and physics. For example, Newton's 1687 ''Mathematical Principles of Natural Philosophy'' later became classified as a book of physics. In the 19th century, the growth of modern research universiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monopoly
A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a specific person or company, enterprise is the only supplier of a particular thing. This contrasts with a monopsony which relates to a single entity's control of a Market (economics), market to purchase a good or service, and with oligopoly and duopoly which consists of a few sellers dominating a market. Monopolies are thus characterized by a lack of economic Competition (economics), competition to produce the good (economics), good or Service (economics), service, a lack of viable substitute goods, and the possibility of a high monopoly price well above the seller's marginal cost that leads to a high monopoly profit. The verb ''monopolise'' or ''monopolize'' refers to the ''process'' by which a company gains the ability to raise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Bias Of Communication
Harold Adams Innis (November 5, 1894 – November 8, 1952) was a professor of political economy at the University of Toronto and the author of seminal works on Canadian economic history and on media and communication theory. He helped develop the staples thesis, which holds that Canada's culture, political history and economy have been decisively influenced by the exploitation and export of a series of staples such as fur, fish, wood, wheat, mined metals and fossil fuels. Innis's communications writings explore the role of media in shaping the culture and development of civilizations. He argued, for example, that a balance between oral and written forms of communication contributed to the flourishing of Greek civilization in the 5th century BC. But he warned that Western civilization is now imperiled by powerful, advertising-driven media obsessed by "present-mindedness" and the "continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity." ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Empire And Communications
''Empire and Communications'' is a book published in 1950 by University of Toronto professor Harold Innis. It is based on six lectures Innis delivered at Oxford University in 1948. The series, known as the Beit Lectures, was dedicated to exploring British imperial history. Innis, however, decided to undertake a sweeping historical survey of how communications media influence the rise and fall of empires. He traced the effects of media such as stone, clay, papyrus, parchment and paper from ancient to modern times. Innis argued that the "bias" of each medium toward space or toward time helps to determine the nature of the civilization in which that medium dominates. "Media that emphasize time are those that are durable in character such as parchment, clay and stone," he writes in his introduction.Innis (Empire), p.26. These media tend to favour decentralization. "Media that emphasize space are apt to be less durable and light in character, such as papyrus and paper." These media ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Media
Electronic media are media that use electronics or electromechanical means for the audience to access the content. This is in contrast to static media (mainly print media), which today are most often created digitally, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format. Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking. Any equipment used in the electronic communication process (e.g. television, radio, telephone, game console, handheld device A mobile device (or handheld computer) is a computer small e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rudolf Arnheim
Rudolf Arnheim (July 15, 1904 – June 9, 2007) was a German-born writer, art and film theorist, and perceptual psychologist. He learned Gestalt psychology from studying under Max Wertheimer and Wolfgang Köhler at the University of Berlin and applied it to art. His magnum opus was his book ''Art and Visual Perception: A Psychology of the Creative Eye'' (1954). Other major books by Arnheim have included ''Visual Thinking'' (1969), and ''The Power of the Center: A Study of Composition in the Visual Arts'' (1982). ''Art and Visual Perception'' was revised, enlarged and published as a new version in 1974, and it has been translated into fourteen languages. He lived in Germany, Italy, England, and the U.S., where he taught at Sarah Lawrence College, Harvard University, and the University of Michigan. In ''Art and Visual Perception'', he tried to use science to better understand art. In his later book ''Visual Thinking'' (1969), Arnheim critiqued the assumption that language goes be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicity Campaign
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these event ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Luther
Martin Luther (; ; 10 November 1483 – 18 February 1546) was a German priest, theologian, author, hymnwriter, and professor, and Order of Saint Augustine, Augustinian friar. He is the seminal figure of the Reformation, Protestant Reformation and the namesake of Lutheranism. Luther was ordained to the Priesthood in the Catholic Church, priesthood in 1507. He came to reject several teachings and practices of the Catholic Church, Roman Catholic Church; in particular, he disputed the view on indulgences. Luther proposed an academic discussion of the practice and efficacy of indulgences in his ''Ninety-five Theses'' of 1517. His refusal to renounce all of his writings at the demand of Pope Leo X in 1520 and the Charles V, Holy Roman Emperor, Holy Roman Emperor Charles V at the Diet of Worms in 1521 resulted in his Excommunication (Catholic Church)#History, excommunication by the pope and condemnation as an Outlaw#In other countries, outlaw by the Holy Roman Emper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Movable Type
Movable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable components to reproduce the elements of a document (usually individual alphanumeric characters or punctuation marks) usually on the medium of paper. The world's first movable type printing technology for paper books was made of porcelain materials and was invented around AD 1040 in China during the Northern Song dynasty by the inventor Bi Sheng (990–1051). The earliest printed paper money with movable metal type to print the identifying code of the money was made in 1161 during the Song dynasty. In 1193, a book in the Song dynasty documented how to use the copper movable type. The oldest extant book printed with movable metal type, Jikji, was printed in Korea in 1377 during the Goryeo dynasty. The spread of both movable-type systems was, to some degree, limited to primarily East Asia. The development of the printing press in Europe may have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johannes Gutenberg
Johannes Gensfleisch zur Laden zum Gutenberg (; – 3 February 1468) was a German inventor and Artisan, craftsman who introduced letterpress printing to Europe with his movable type, movable-type printing press. Though not the first of its kind, earlier designs were restricted to East Asia, and Gutenberg's version was the first to Global spread of the printing press, spread across the world. His work led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It also had a direct impact on the development of the Renaissance, Reformation and Humanism, humanist movement, ushering in the modern period of human history. His many contributions to printing include the invention of a process for mass-producing movable type; the use of oil-based ink for printing books; adjustable molds; mechanical movable type; and the use of a wooden printing press similar to the agricultural screw presses of the period. Gutenberg's method for making type is tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plato
Plato ( ; grc-gre, Πλάτων ; 428/427 or 424/423 – 348/347 BC) was a Greek philosopher born in Athens during the Classical period in Ancient Greece. He founded the Platonist school of thought and the Academy, the first institution of higher learning on the European continent. Along with his teacher, Socrates, and his student, Aristotle, Plato is a central figure in the history of Ancient Greek philosophy and the Western and Middle Eastern philosophies descended from it. He has also shaped religion and spirituality. The so-called neoplatonism of his interpreter Plotinus greatly influenced both Christianity (through Church Fathers such as Augustine) and Islamic philosophy (through e.g. Al-Farabi). In modern times, Friedrich Nietzsche diagnosed Western culture as growing in the shadow of Plato (famously calling Christianity "Platonism for the masses"), while Alfred North Whitehead famously said: "the safest general characterization of the European philosophical tra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
