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Loyalty Program
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comps (casino)
Comps are complimentary items and services given out by casinos to encourage players to gamble. The amount and quality of comps that a player is given usually depends on what game(s) they play, how much they bet, and how long they play. Most casinos have casino hosts responsible for awarding comps and contacting players to bring them back to the casino. Pit bosses can also award comps at table games. Despite the strategic importance of the comps in the casinos' structure, there is no separate profession for it, in different gambling houses, different specialists may be responsible for it. Most casinos ask players to get a player's club card so their play can be tracked and comps awarded accordingly. Levels The lowest level of comp is free alcohol. Many casinos provide free drinks to anyone gambling. The second level of comp is free self-parking, lounge access, or free meals. Many casinos have several players' lounges and restaurants and might require more play to earn a comp to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Asia Miles
Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services. Membership is free and open to individuals aged two or above. Other than Asia Miles, Cathay Pacific also owns the Marco Polo Club, a four-tiered paid frequent-flyer program for Cathay Pacific and Oneworld member airlines flights. Marco Polo Club members are automatically enrolled as members of Asia Miles. As of 2020, the program has over 11 million members and over 800 programme partners worldwide. History Asia Miles and its managing company, Cathay Pacific Loyalty Programmes Limited, was launched and founded in February 1999 in Hong Kong. The company was then renamed to Asia Miles Limited. In January 2015, 4.7 million miles and gifts worth HK$100,000 were stolen from 121 ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cathay Pacific
Cathay Pacific Airways Limited (CPA), more widely known as Cathay Pacific (), is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport. The airline's operations and subsidiaries have scheduled passenger and cargo services to over 190 destinations and present in more than 60 countries worldwide including codeshares and joint ventures. Cathay Pacific operates a fleet consisting of Airbus A321, Airbus A321neo, Airbus A330, Airbus A350, and Boeing 777 aircraft. Cathay Pacific Cargo operates two models of the Boeing 747. Defunct wholly owned subsidiary airline Cathay Dragon, which ceased operations in 2020, previously flew to 44 destinations in the Asia-Pacific region from its Hong Kong base. In 2010, Cathay Pacific and Cathay Pacific Cargo, together with Dragonair (then Cathay Dragon), carried nearly 27 million passengers and over 1.8 million tons of cargo and mail. The airline was founded on 24 September 1946 by Aust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hong Kong Telecom
HKT Limited (), also known as Hong Kong Telecom (), is one of the largest telecommunications companies of Hong Kong. It has a dominant position in fixed-line, mobile, IDD and broadband services in Hong Kong. HKT Group is a subsidiary of PCCW since 2000, after it was acquired from Cable & Wireless plc. The company, along with HKT Trust (), is a pair of listed corporations in the Hong Kong Stock Exchange, which the two corporations were bundled as one single stapled security. Corporate identities The former holding company of the group was Cable & Wireless HKT Limited (; former ticker symbol: 8), it was a subsidiary of Cable & Wireless plc. It was taken over and privatised by PCCW in 2000. PCCW also started to use the ticker symbol "8" after the takeover. Cable & Wireless HKT Limited was formerly known as Hong Kong Telecommunications Limited (), which was incorporated in 1987; it was renamed to Cable & Wireless HKT Limited in 1999, but renamed again to PCCW-HKT Limited in 2000; PC ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Watsons
Watsons () is a Hong Kong health care and beauty care chain store in Asia and Europe. It is the flagship health and beauty brand of the A.S. Watson Group, which is majority owned by CK Hutchison Holdings. It operates near 8,000 stores and 1,500 pharmacies in 14 Asian and European markets, including Hong Kong, Indonesia, Macau, mainland China, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Turkey, United Arab Emirates, Ukraine, Russia and Vietnam. History Founding and move to Hong Kong Dr. Thomas Boswell Watson (1815–1860), from Scotland, was the first member of the Watson family to arrive in the Far East, where in 1845 he set up a private practice in Macau. p. 221 After selling his practice to a fellow doctor, he moved to Hong Kong in 1856 where he became part owner of the Hong Kong Dispensary, an offshoot of the Canton (Guangzhou), Canton Dispensary which operated from 1828 to 1858. Known as the "Big Medicine Shop" (; Cantonese: ''Dai Yeuk Fong''), the dispens ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Parknshop
ParknShop (styled ''PARKnSHOP'', ) is one of the two largest supermarket chains in Hong Kong, the other being Wellcome. ParknShop operates more than 300 outlets in Hong Kong, Macau and mainland China. The first ParknShop store opened in Stanley, Hong Kong in 1973. For a decade the store remained a local retailer until the mid-1980s when it began to expand outside Hong Kong. ParknShop is a member of the A.S. Watson Group, a subsidiary of CK Hutchison Holdings Limited. Locations Hong Kong ParknShop has more than 300 stores and 9,000 employees in Hong Kong. ParknShop opened the first superstore in Hong Kong in 1996 in Whampoa Garden Phase 12 with a floor space of 4,200 m². The first ParknShop megastore opened in 2002 in Metro City Tseung Kwan O with a floor space of 6,700 m². A.S. Watson Group also operates a number of supermarkets under different brand names that target higher-income consumers. There is one Great supermarket located at Pacific Place, one Gou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MTR Corporation
MTR Corporation Limited is a majority government-owned public transport operator and property developer in Hong Kong which operates the Mass Transit Railway, the most popular public transport network in Hong Kong. It is listed on the Hong Kong Exchange and is a component of the Hang Seng Index. The MTR additionally invests in railways across different parts of the world, including franchised contracts to operate rapid transit systems in London, Sweden (Stockholm Metro and the MTRX Stockholm–Gothenburg rail link), Beijing, Hangzhou, Macau, Shenzhen, Sydney, and a suburban rail system in Melbourne. History The Mass Transit Railway Corporation () was established on 22 September 1972 as a government-owned statutory corporation to build and operate a mass transit railway system to meet Hong Kong's public transport needs. On 30 June 2000, the MTRC was succeeded by the MTR Corporation Limited (MTRCL, ). As with the MTRC, the MTRCL's principal business is to operate the mass tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Octopus Cards Limited
Octopus Cards Limited () is the operator of the Octopus rechargeable contactless smart card used in an electronic payment system in Hong Kong. Octopus Cards Limited is a wholly owned subsidiary of Octopus Holdings Limited Octopus Holdings Limited () is a holding company based in Hong Kong jointly owned by five major transport companies in the city. Its subsidiaries, which are all wholly owned, operate the various functions of the Octopus card in both its commercia .... Established in 1994 under the name of "Creative Star" by the major transportation companies in Hong Kong, Octopus Cards Limited is the operator of the Octopus System and the issuer of Octopus. The Octopus card was introduced in 1997 with the aim of providing a simple way to pay fares on public transport in Hong Kong. Octopus then extended its reach into simple micropayments for purchases in retail outlets and a simple way for cardholders to gain access to buildings and schools and to identify themselves. In J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fred Reichheld
Fred may refer to: People * Fred (name), including a list of people and characters with the name Mononym * Fred (cartoonist) (1931–2013), pen name of Fred Othon Aristidès, French * Fred (footballer, born 1949) (1949–2022), Frederico Rodrigues de Oliveira, Brazilian * Fred (footballer, born 1979), Helbert Frederico Carreiro da Silva, Brazilian * Fred (footballer, born 1983), Frederico Chaves Guedes, Brazilian * Fred (footballer, born 1986), Frederico Burgel Xavier, Brazilian * Fred (footballer, born 1993), Frederico Rodrigues de Paula Santos, Brazilian * Fred Again (born 1993), British songwriter known as FRED Television and movies * ''Fred Claus'', a 2007 Christmas film * ''Fred'' (2014 film), a 2014 documentary film * Fred Figglehorn, a YouTube character created by Lucas Cruikshank ** ''Fred'' (franchise), a Nickelodeon media franchise ** '' Fred: The Movie'', a 2010 independent comedy film * '' Fred the Caveman'', French Teletoon production from 2002 * Fred Flintst ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles. Described as an American cultural icon, the image of Be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goods And Services
Goods are items that are usually (but not always) tangible, such as pens, physical books, salt, apples, and hats. Services are activities provided by other people, who include architects, suppliers, contractors, technologists, teachers, doctors, lawn care workers, dentists, barbers, waiters, online servers, a digital book, a digital video game or a digital movie. Taken together, it is the production, distribution, and consumption of goods and services which underpins all economic activity and trade. According to economic theory, consumption of goods and services is assumed to provide utility (satisfaction) to the consumer or end-user, although businesses also consume goods and services in the course of producing other goods and services (see: Distribution: Channels and intermediaries). History Physiocratic economists categorized production into productive labour and unproductive labour. Adam Smith expanded this thought by arguing that any economic activities directly re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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