Lower Thirds
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Lower Thirds
In the television industry, a lower third is a graphic overlay placed in the title-safe lower area of the screen, though not necessarily the entire lower third of it, as the name suggests. In its simplest form, a lower third can just be text overlaying the video. Frequently this text is white with a drop shadow to make the words easier to read. A lower third can also contain graphical elements such as boxes, images or shading. Some lower thirds have animated backgrounds and text. Lower thirds can be created using basic home-video editing software or professional-level equipment. This equipment makes use of video's alpha channel to determine what parts of the graphic or text should be transparent, allowing the video in the background to show through. Terminology Lower thirds are also often known as "CG" (from character generator) or captions, and sometimes chyrons in North America, due to the popularity of Chyron Corporation's Chiron I character generator, an early digita ...
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Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ...
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Film And Video Technology
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photographing actual scenes with a motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still images were recorded on a strip of chemically sensitize ...
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Telop
A TELOP (TELevision OPtical Slide Projector) was the trademark name of a multifunction, four-channel "project-all" slide projector developed by the Gray Research & Development Company for television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ... usage, introduced in 1949. It was best remembered in the industry as an opaque slide projector for title cards. Before Telop In the early days of television, there were two types of slides for broadcast—a ''transparent slide'' or transparency, and an ''opaque'' slide, or ''Balop'' (a genericized trademark of Bausch & Lomb's Balopticon projectors.) Transparency slides were prepared as 2-inch square cards mounted in cardboard or glass, or film, surrounded by a half-inch of masking on all four sides. Opaque, "Balop" slides were ca ...
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Television News Screen Layout
A television news screen layout or television news screen interface refers to the layout image displayed during a television news program broadcast. The layouts used differ between television stations and countries, and information displayed may include things such as main news topics and headlines within the lower third, channel logos, a news ticker, a time clock, and in some cases weather and stock market information. Different layouts may be used within news broadcasting to achieve varying effects, and designs are often formulated by broadcast designers with the intention of being informative and visually appealing. The main purpose of television news screen layouts are to present to viewers a concentrated level of information within the shortest amount of time possible, whilst maintaining a reasonably adequate balance so that excessive detail does not confuse the viewer.Rodrigues, R., (2012). A Television News Graphical Layout Analysis Method Using Eye Tracking. ''Internati ...
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Intertitle
In films, an intertitle, also known as a title card, is a piece of filmed, printed text edited into the midst of (i.e., ''inter-'') the photographed action at various points. Intertitles used to convey character dialogue are referred to as "dialogue intertitles", and those used to provide related descriptive/narrative material are referred to as "expository intertitles". In modern usage, the terms refer to similar text and logo material inserted at or near the start or end of films and television shows. Silent film era In this era intertitles were mostly called "subtitles" and often had Art Deco motifs. They were a mainstay of silent films once the films became of sufficient length and detail to necessitate dialogue or narration to make sense of the enacted or documented events. ''The British Film Catalogue'' credits the 1898 film ''Our New General Servant'' by Robert W. Paul as the first British film to use intertitles. Film scholar Kamilla Elliott identifies another early use of ...
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Stock Quote
Ticker tape was the earliest electrical dedicated financial communications medium, transmitting stock price information over telegraph lines, in use from around 1870 through 1970. It consisted of a paper strip that ran through a machine called a stock ticker, which printed abbreviated company names as alphabetic symbols followed by numeric stock transaction price and volume information. The term "ticker" came from the sound made by the machine as it printed. The ticker tape revolutionized financial markets, as it relayed information from trading floors continuously and simultaneously across geographical distances. Paper ticker tape became obsolete in the 1960s, as television and computers were increasingly used to transmit financial information. The concept of the stock ticker lives on, however, in the scrolling electronic tickers seen on brokerage walls and on news and financial television channels. Ticker tape stock price telegraphs were invented in 1867 by Edward A. Calahan, ...
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News Ticker
A news ticker (sometimes called a "crawler", "crawl", "slide", "zipper", or "ticker tape") is a horizontal or vertical (depending on a language's writing system) text-based display either in the form of a graphic that typically resides in the lower third of the screen space on a television station or network (usually during news programming) or as a long, thin scoreboard-style display seen around the facades of some offices or public buildings dedicated to presenting headlines or minor pieces of news. It is an evolution of the ticker tape, a continuous paper print-out of stock quotes from a printing telegraph which was mainly used in stock exchanges before the advance of technology in the 1960s. News tickers have been used in Europe in countries such as United Kingdom, Germany and Ireland for some years; they are also used in several Asian countries and Australia. In the United States, tickers were long used on a special event basis by broadcast television stations to disseminate ...
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Newscast
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or television studio newsroom, or by a broadcast network. It may include material such as sports coverage, weather forecasts, traffic reports, political commentary, expert opinions, editorial content, and other material that the broadcaster feels is relevant to their audience. An individual news program is typically reported in a series of individual stories that are presented by one or more anchors. A frequent inclusion is live or recorded interviews by field reporters. Structure, content, and style Television Television news programs inform and discuss current events via the medium of television. A "news bulletin" or a "newscast" are television programs lasting from seconds to hours that provide updates on events. Programs can vary their foc ...
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Digital On-screen Graphic
A digital on-screen graphic, digitally originated graphic (DOG, bug, or network bug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. The graphic identifies the source of programming, even if it has been time-shifted—that is, recorded to videotape, DVD, or a digital personal video recorder such as TiVo. Many of these technologies allow viewers to skip or omit traditional between-programming station identification; thus the use of a DOG enables the station or network to enforce brand identification even when standard commercials are skipped. DOG watermarking helps to reduce off-the-air copyright infringement—for example, the distribution of a current series' episodes on DVD: the watermarked content is easily differentiated from "offic ...
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Clean Feed (television)
In television technology, a clean feed is a video signal that does not have added graphics and text. This video signal is used in sport production to allow different television stations to add their own digital on-screen graphic image on a common signal, or in news broadcasting to produce two or more different streams, each one with the same picture but in different languages. A clean feed is a signal which has not come from the main output of the video switcher, such as the output of a vision mixer before the downstream keyer stage - the clean feed is identical to the main program output but without any captions keyed into it. Modern production equipment can actually put different keys on multiple outputs, allowing them to go to the clean feed or not. The most sophisticated vision mixers (or production switchers, according to the American nomenclature) can generate a clean feed output for any of their mix/effects (ME) buses. The term ''clean feed'' is also used to refer to bac ...
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Aston Broadcast Systems
Aston is an area of inner Birmingham, England. Located immediately to the north-east of Central Birmingham, Aston constitutes a ward within the metropolitan authority. It is approximately 1.5 miles from Birmingham City Centre. History Aston was first mentioned in the Domesday Book in 1086 as "Estone", having a mill, a priest and therefore probably a church, woodland and ploughland. The Church of Saints Peter and Paul was built in medieval times to replace an earlier church. The body of the church was rebuilt by J. A. Chatwin during the period 1879 to 1890; the 15th century tower and spire, which was partly rebuilt in 1776, being the only survivors of the medieval building. The ancient parish of Aston (known as Aston juxta Birmingham) was large. It was separated from the parish of Birmingham by AB Row, which currently exists in the Eastside of the city at just 50 yards in length. Aston, as Aston Manor, was governed by a Local Board from 1869 and was created as an Urban Distric ...
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