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London, Burgundy
London is a small agricultural village in the commune of Savigny-sur-Seille in the Arrondissement of Louhans in Saône-et-Loire, Burgundy, France. 80 kilometres (50 mi) south of Dijon, the D206 road goes through the village. Its brief claim to fame was its part in an ambush marketing campaign by the bookmaker Paddy Power in 2012. Prior to the 2012 Summer Olympics in London, England, the company sponsored an egg-and-spoon race An egg-and-spoon race is a sporting event in which participants must balance an egg or similarly shaped item upon a spoon and race with it to the finishing line. At many primary schools an egg-and-spoon race is staged as part of the annual Spor ... in the Burgundy village, and then placed large posters in Britain claiming that they were "The official sponsor of the largest athletics event in London this year!", adding beneath "Ahem, London France that is"—there was no explicit mention of the Olympic Games. The Games' organising committee ordered the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Savigny-sur-Seille
Savigny-sur-Seille (, literally ''Savigny on Seille'') is a commune in the Saône-et-Loire department in the region of Bourgogne-Franche-Comté in eastern France. See also *Communes of the Saône-et-Loire department The following is a list of the 565 communes of the Saône-et-Loire department of France. The communes cooperate in the following intercommunalities (as of 2020):Communes of Saône-et-Loire {{SaôneLoire-geo-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arrondissement Of Louhans
The arrondissement of Louhans is an arrondissement of France in the Saône-et-Loire department in the Bourgogne-Franche-Comté region. It has 88 communes An intentional community is a voluntary residential community which is designed to have a high degree of social cohesion and teamwork from the start. The members of an intentional community typically hold a common social, political, religious, .... Its population is 67,030 (2016), and its area is . Composition The communes of the arrondissement of Louhans, and their INSEE codes, are: # L'Abergement-de-Cuisery (71001) # L'Abergement-Sainte-Colombe (71002) # Authumes (71013) # Bantanges (71018) # Baudrières (71023) # Beaurepaire-en-Bresse (71027) # Beauvernois (71028) # Bellevesvre (71029) # Bosjean (71044) # Bouhans (71045) # Branges (71056) # Brienne, Saône-et-Loire, Brienne (71061) # Bruailles (71064) # Champagnat, Saône-et-Loire, Champagnat (71079) # La Chapelle-Naude (71092) # La Chapelle-Saint-Sauveur, Saône-et-Loir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Saône-et-Loire
Saône-et-Loire (; Arpitan: ''Sona-et-Lêre'') is a department in the Bourgogne-Franche-Comté region in France. It is named after the rivers Saône and Loire, between which it lies, in the country's central-eastern part. Saône-et-Loire is Bourgogne-Franche-Comté's most populous department with a population of 551,493 as of 2019.Populations légales 2019: 71 Saône-et-Loire INSEE It is also its southernmost department, as it is situated on the regional border with . Saône-et-Loire's |
Burgundy
Burgundy (; french: link=no, Bourgogne ) is a historical territory and former administrative region and province of east-central France. The province was once home to the Dukes of Burgundy from the early 11th until the late 15th century. The capital of Dijon was one of the great European centres of art and science, a place of tremendous wealth and power, and Western Monasticism. In early Modern Europe, Burgundy was a focal point of courtly culture that set the fashion for European royal houses and their court. The Duchy of Burgundy was a key in the transformation of the Middle Ages toward early modern Europe. Upon the 9th-century partitions of the Kingdom of Burgundy, the lands and remnants partitioned to the Kingdom of France were reduced to a ducal rank by King Robert II of France in 1004. The House of Burgundy, a cadet branch of the House of Capet, ruled over a territory that roughly conformed to the borders and territories of the modern administrative region of Burgundy. U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dijon
Dijon (, , ) (dated) * it, Digione * la, Diviō or * lmo, Digion is the prefecture of the Côte-d'Or department and of the Bourgogne-Franche-Comté region in northeastern France. the commune had a population of 156,920. The earliest archaeological finds within the city limits of Dijon date to the Neolithic period. Dijon later became a Roman settlement named ''Divio'', located on the road between Lyon and Paris. The province was home to the Dukes of Burgundy from the early 11th until the late 15th centuries, and Dijon became a place of tremendous wealth and power, one of the great European centres of art, learning, and science. The city has retained varied architectural styles from many of the main periods of the past millennium, including Capetian, Gothic, and Renaissance. Many still-inhabited town-houses in the city's central district date from the 18th century and earlier. Dijon's architecture is distinguished by, among other things, '' toits bourguignons'' (Burgu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the practice can devalue and dilute excl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paddy Power
Paddy Power is an Irish gambling company founded in 1988. Its product offering includes sports betting, online casino, online poker, and online bingo. The business is split into two divisions, UK Ireland (UKI) and International. UKI operations are conducted from its headquarters in Dublin, while its international business operates from its overseas hub in Malta. In February 2016, Paddy Power merged with Betfair to create Flutter Entertainment. History Paddy Power was founded in 1988 by a merger of the forty shops of three Irish bookmakers: Stewart Kenny, David Power, and John Corcoran. Stewart Kenny and Vincent O'Reilly had sold Kenny O'Reilly Bookmakers to Coral in 1986, and then opened ten shops of their own by 1988; Kenny was group CEO from 1988 to 2002, and chairman from 2002 to 2003. John Corcoran's shops had traded as Patrick Corcoran. David Power was a son of Richard Power and one of several inheritors trading under the Richard Power name. The Power name was conside ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, followed by the opening ceremony on 27 July. 10,768 athletes from 204 National Olympic Committees (NOCs) participated in the 2012 Olympics. Following a bid headed by former Olympic champion Sebastian Coe and the then- London mayor Ken Livingstone, London was selected as the host city at the 117th IOC Session in Singapore on 6 July 2005, defeating bids from Moscow, New York City, Madrid, and Paris. London became the first city to host the modern Olympics three times, having previously hosted the Summer Games in 1908 and 1948. Construction for the Games involved considerable redevelopment, with an emphasis on sustainability. The mai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Egg-and-spoon Race
An egg-and-spoon race is a sporting event in which participants must balance an egg or similarly shaped item upon a spoon and race with it to the finishing line. At many primary schools an egg-and-spoon race is staged as part of the annual Sports Day, alongside other events such as the sack race and the three-legged race. History The earliest recorded usage in the ''Oxford English Dictionary'' is in an article of 8 September 1894 featured in '' The Daily News'': "the gentlemen had a turn in the egg-and-spoon race, in which the competitors had to punt with one hand and balance an egg on a spoon with the other". Egg-and-spoon races formed part of village celebrations of the Diamond Jubilee of Queen Victoria in 1897, alongside the tug of war and blindfold wheelbarrow races. A set of turned and stained wooden eggs and spoons designed for racing and dating to the 1920s forms part of the Good Time Gallery of the Museum of Childhood in the Victoria and Albert Museum, London. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LOCOG
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games. It was jointly established by the UK Government's Department for Culture, Media and Sport, the Mayor of London and the British Olympic Association and was structured as a private company limited by guarantee. LOCOG worked closely with the publicly funded Olympic Delivery Authority (ODA), which is responsible for the planning and construction of new venues and infrastructure. The organising committee, which was not responsible for building permanent venues, reported spent £2.38 billion since winning the bid in 2005 and generated £2.41 billion. On 30 May 2013, it handed back to the government, Britain's Olympic committee and other beneficiaries a surplus of £30 million from the 2012 Games. The British Olympic Association received £5.3 million, the British Paralympic Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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