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Lincoln-Mercury
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury served as the medium-price brand of Ford for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. Competing against Buick and Oldsmobile from General Motors for decades, the brand also competed against Chrysler's namesake brand (following the closure of DeSoto). From 1945 until its closure, Mercury formed half of the Lincoln-Mercury Division of Ford, which served as a combined sales network (distinct from Ford) for its two premium automotive brands. Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions. Following ...
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Lincoln-Zephyr
The Lincoln-Zephyr is a line of luxury cars that was produced by the Lincoln division of Ford from 1936 until 1942. Bridging the gap between the Ford V8 DeLuxe and the Lincoln Model K (in both size and price), it expanded Lincoln to a second model line, competing against the Chrysler Airflow, LaSalle, and the Packard One-Twenty. Following the discontinuation of the Model K after 1940, Lincoln shifted its production exclusively to the Lincoln-Zephyr design. After World War II, the Zephyr name was dropped, lasting through 1948. It was the basis of the first Lincoln Continental, Lincoln's longest-running nameplate. The model line was powered by a V12 engine, in contrast to its competitors' V8 and inline-8 engines. The Lincoln-Zephyr was conceived by Edsel Ford and designed by Eugene Turenne Gregorie. It was assembled at the Lincoln Motor Company Plant in Detroit, Michigan. Overview Introduced on November 2, 1935, as a 1936 model, the Lincoln-Zephyr was extremely modern with ...
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Lincoln Motor Company
Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer Ford Motor Company, Ford. Marketed among the top luxury vehicle brands in the United States, Lincoln was positioned closely against its General Motors counterpart Cadillac. The division helped to establish the personal luxury car segment with the 1940 Lincoln Continental. Lincoln Motor Company was founded in 1917 by Henry M. Leland, naming it after Abraham Lincoln. In February 1922, the company was acquired by Ford, its parent company to this day. Following World War II, Ford formed the Lincoln-Mercury Division, pairing Lincoln with its mid-range Mercury (automobile), Mercury brand; the pairing lasted through the 2010 closure of Mercury. At the end of 2012, Lincoln reverted to its original name, Lincoln Motor Company. Following the divestiture of Premier Automotive Group (Jaguar Cars, Jaguar, Land Rover, Aston Martin, and Volvo Cars, Volvo) and the closure of Mercury (a ...
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Mercury Grand Marquis
The Mercury Grand Marquis is an automobile that was sold by the Mercury division of Ford Motor Company from 1975 until 2011. From 1975 until 1982, it was the premium model of the Mercury Marquis line of full-size sedans, becoming a standalone model line in 1983. For 2003 and 2004, it was sold alongside the revival of the Mercury Marauder. From 1979 until its 2011 discontinuation, the Grand Marquis shared the rear-wheel drive Panther platform with the Lincoln Town Car and the Ford (LTD) Crown Victoria. For 31 years, the Grand Marquis and Crown Victoria were functionally identical twins, built together on the same assembly line in Canada with only minor trim styling separating them. Produced across three generations, the Grand Marquis was offered nearly exclusively as a four-door sedan; a two-door sedan was marketed from 1975 until 1986. From 1983 until 1991, the model line included the wood-trimmed Mercury Colony Park station wagon. During its production, the Grand Marquis was ...
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Edsel
Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford. Competing against Buick, Oldsmobile, Pontiac, Dodge, and DeSoto, Edsel was the first new brand introduced by an American automaker since the 1939 launch of Mercury and 1956 launch of Continental, which ended and merged into Lincoln after 1957. In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels would introduce multiple advanced featu ...
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Merkur
Merkur (, '' Mercury'') is a defunct automobile brand that was marketed by the Lincoln- Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European executive cars in North America, selling captive imports produced by the German division of Ford of Europe. Following the 1989 model year, Lincoln-Mercury withdrew Merkur, making it one of the shortest-lived automotive brands in the modern American automotive industry, lasting only one model year longer than Ford's earlier, more prominent failure, the Edsel. Background During the late 1970s and early 1980s in the United States and Canada, buyer preferences in the luxury-vehicle segment began shifting from once traditional Cadillac, Lincoln and Chrysler models towards more European-produced and inspired vehicles. As a response, the Japanese automotive industry launched luxury-oriented brands developed for North America, with Honda's Acura b ...
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Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in China's Jiangling Motors. It also has joint ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand ( AutoAlliance Thailand), and Turkey ( Ford Otosan). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by ...
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Division (business)
A division, sometimes called a business sector or business unit (segment), is one of the parts into which a business, organization or company is divided. Overview Divisions are distinct parts of a business. If these divisions are all part of the same company, then that company is legally responsible for all of the obligations and debts of the divisions. In the banking industry, an example would be East West Bancorp and its primary subsidiary, East West Bank. Legal responsibility Subsidiaries are separate, distinct legal entities for the purposes of tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...ation, regulation and Legal liability, liability. For this reason, they differ from divisions, which are businesses fully integrated within the main company, and not legally ...
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LaSalle (automobile)
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle. General Motors companion marque strategy The LaSalle had its beginnings when General ...
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Chrysler Airflow
The Chrysler Airflow is a full-size car produced by Chrysler from 1934 to 1937. The Airflow was the first full-size American production car to use streamlining as a basis for building a sleeker automobile, one less susceptible to air resistance. Chrysler made a significant effort at a fundamental change in automotive design with the Chrysler Airflow, but it was ultimately a commercial failure due to a lack of market acceptance and controversial appearance. Chrysler also marketed a companion model under the DeSoto brand, the DeSoto Airflow, and the appearance was also offered on the Chrysler Imperial. In 2022, Chrysler announced that the Airflow name would be resurrected for an electric crossover SUV. Origin Carl Breer, along with fellow Chrysler engineers Fred Zeder, and Owen Skelton, began a series of wind tunnel tests, with the cooperation of Orville Wright, to study which forms were the most efficient shape created by nature that could suit an automobile. Chrysler bu ...
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Chrysler Airstream
The Chrysler Six was a series of cars that were all installed with the Chrysler flathead engine#Straight-6, Chrysler Straight Six when the company assumed operations of the Maxwell automobile, Maxwell Automobile Company in 1924, and Chalmers Automobile, Chalmers Automobile Company in 1926. The Chrysler Six initially consisted of several Models, then Series designations that originally declared the approximate top speed each vehicle was able to consistently maintain, then each series number was incrementally updated every new model year, and each series was offered in several body style choices. The engines were technically advanced for their time and were entered in the 24 Hours of Le Mans for 1925, 1928 and 1929. History Development of the B-70 began as early as 1919 for Willys, Willys Corporation, a holding company owned by John Willys, independent of the Willys-Overland Organization. The vehicle was originally intended to be launched as the Willys Six. Three former Studebaker en ...
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Cadillac V-16
The Cadillac V-16 (also known as the Cadillac Sixteen) was Cadillac's top-of-the-line model from its January 1930 launch until 1940. The V16 powered car was a first in the United States, both extremely expensive and exclusive, with every chassis being custom-finished to order. Only 4,076 were constructed in its 11-year run, with the majority built in its debut year before the Great Depression took strong hold. The onset of World War II reduced the sales, resulting in its demise. Genesis In 1926, Cadillac began the development of a new, "multi-cylinder" car. A customer requirement was seen for a car powered by an engine simultaneously more powerful and smoother than any other available. Development proceeded in great secrecy over the next few years; a number of prototype cars were built and tested as the new engine was developed, while at the same time Cadillac chief Larry Fisher and GM's stylist Harley Earl toured Europe in search of inspiration from Europe's finest coachbuild ...
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