Life (cereal)
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Life (cereal)
Life is a breakfast cereal produced by the Quaker Oats Company, a subsidiary of PepsiCo. It was formerly made of oats, soy protein concentrate, sodium caseinate and sugar, but now also contains corn flour, whole wheat flour, and rice flour. It was introduced in 1961 and has a brown checked square pattern. , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal". Ingredients Life contains whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda, tocopherols (preservatives), and a mixture of B vitamins. http://www.foodpro.huds.harvard.edu/foodpro/label.asp?RecNumAndPort=031036*1&dtdate=1/23/2015&locationName=Dining%20Hall&locationNum=15 As of 2021, the cereal no longer contains the preservative BHT. Advertising When Life cereal was first introduced in the 1960s, the original slogan was "The most useful protein ever in a ready-to-eat cereal". The original mascots (in c ...
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Breakfast Cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies. Although warm cereals like porridge and grits have the longest history, ready-to-eat cold cereals appeared around the late 19th century, and are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or Nut (fruit), nuts are sometimes added. Many cereals are produced via Food extrusion, extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. In the United States, cereals are often Food fortification, fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals have a high sugar content ("sugar cerea ...
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Protein
Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, responding to stimuli, providing structure to cells and organisms, and transporting molecules from one location to another. Proteins differ from one another primarily in their sequence of amino acids, which is dictated by the nucleotide sequence of their genes, and which usually results in protein folding into a specific 3D structure that determines its activity. A linear chain of amino acid residues is called a polypeptide. A protein contains at least one long polypeptide. Short polypeptides, containing less than 20–30 residues, are rarely considered to be proteins and are commonly called peptides. The individual amino acid residues are bonded together by peptide bonds and adjacent amino acid residues. The sequence of amino acid residue ...
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Total Sales
In bookkeeping, accounting, and financial accounting, net sales are operating revenues earned by a company for selling its products or rendering its services. Also referred to as revenue, they are reported directly on the income statement as ''Sales'' or ''Net sales''. In financial ratios that use income statement sales values, "sales" refers to net sales, not gross sales. Sales are the unique transactions that occur in professional selling or during marketing initiatives. Revenue is earned when goods are delivered or services are rendered. The term sales in a marketing, advertising or a general business context often refers to a free in which a buyer has agreed to purchase some products at a set time in the future. From an accounting standpoint, sales do not occur until the product is delivered. "Outstanding orders" refers to sales orders that have not been filled. A sale is a transfer of property for money or credit. In double-entry bookkeeping, a sale of merchandise is re ...
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Life Cereal With Banana Slices
Life is a quality that distinguishes matter that has biological processes, such as signaling and self-sustaining processes, from that which does not, and is defined by the capacity for growth, reaction to stimuli, metabolism, energy transformation, and reproduction. Various forms of life exist, such as plants, animals, fungi, protists, archaea, and bacteria. Biology is the science that studies life. The gene is the unit of heredity, whereas the cell is the structural and functional unit of life. There are two kinds of cells, prokaryotic and eukaryotic, both of which consist of cytoplasm enclosed within a membrane and contain many biomolecules such as proteins and nucleic acids. Cells reproduce through a process of cell division, in which the parent cell divides into two or more daughter cells and passes its genes onto a new generation, sometimes producing genetic variation. Organisms, or the individual entities of life, are generally thought to be open systems that maint ...
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Lumberjack
Lumberjacks are mostly North American workers in the logging industry who perform the initial harvesting and transport of trees for ultimate processing into forest products. The term usually refers to loggers in the era (before 1945 in the United States) when trees were felled using hand tools and dragged by oxen to rivers. The work was difficult, dangerous, intermittent, low-paying, and involved living in primitive conditions. However, the men built a traditional culture that celebrated strength, masculinity, confrontation with danger, and resistance to modernization. Terminology The term lumberjack is of Canadian derivation. The first attested use of the word comes from an 1831 letter to the ''Cobourg Star and General Advertiser'' in the following passage: "my misfortunes have been brought upon me chiefly by an incorrigible, though perhaps useful, race of mortals called lumberjacks, whom, however, I would name the Cossack's of Upper Canada, who, having been reared among th ...
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Doyle Dane And Bernbach
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adver ...
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Little Mikey
Little Mikey is a fictional boy played by John Gilchrist (born February 2, 1968) in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1971. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and was one of the longest continuously running commercial campaigns. Original commercial The commercial centers on three young brothers eating breakfast. Before them sits a heaping bowl of Life breakfast cereal. Two of the brothers question each other about the cereal, prodding each other to try it, and noting that it is supposed to be healthy. Neither boy has any desire to taste it ("I'm not gonna try it—''you'' try it!"), so they get their younger brother Mikey to do so ("Let's get Mikey"), noting that "he hates everything". Mikey briefly contemplates the bowl, then after tasting the cereal begins to eat it vigorously as ...
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Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ...
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Munchkin
A Munchkin is a native of the fictional Munchkin Country in the Oz books by American author L. Frank Baum. They first appear in the classic children's novel ''The Wonderful Wizard of Oz'' (1900) where they welcome Dorothy Gale to their city in Oz. The Munchkins are described as being the same height as Dorothy and they wear only shades of blue clothing, as blue is the Munchkins' favorite color. Blue is also the predominating color that officially represents the eastern quadrant in the Land of Oz. The Munchkins have appeared in various media, including the 1939 film '' The Wizard of Oz'', as well as in various other films and comedy acts. Concept While Baum may have written about it, there are no surviving notes for the composition of ''The Wonderful Wizard of Oz''. The lack of this information has resulted in mere speculation of the term origins he used in the book, which include the word ''Munchkin''. Baum researcher Brian Attebery has hypothesized that there might be a connecti ...
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Paul Frees
Solomon Hersh "Paul" Frees (June 22, 1920November 2, 1986) was an American actor, comedian, impressionist, and vaudevillian. He is known for his work on Metro-Goldwyn-Mayer, Walter Lantz, Rankin/Bass, and Walt Disney theatrical cartoons during the Golden Age of Animation and for providing the voice of Boris Badenov in ''The Rocky and Bullwinkle Show''. Voice actor Mel Blanc said Frees was known as "The Man of a Thousand Voices", though the appellation was bestowed on Blanc himself. Early life Solomon Hersh Frees was born to a Jewish family in Chicago, Illinois, on June 22, 1920. He grew up in the Albany Park neighborhood and attended Von Steuben Junior High School. He had an unusually wide four-octave voice range that enabled him to voice a scale from the thundering ''basso profundo'' of the unseen "Ghost Host" in the Haunted Mansion attraction at Disneyland in California and at Walt Disney World in Florida to the voice of the farmer who educates the Little Green Sprout (voic ...
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Mascots
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are ofte ...
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BHT (food Additive)
Butylated hydroxytoluene (BHT), also known as dibutylhydroxytoluene, is a lipophilic organic compound, chemically a derivative of phenol, that is useful for its antioxidant properties. BHT is widely used to prevent free radical-mediated oxidation in fluids (e.g. fuels, oils) and other materials, and the regulations overseen by the U.S. F.D.A.—which considers BHT to be " generally recognized as safe"—allow small amounts to be added to foods. Despite this, and the earlier determination by the National Cancer Institute that BHT was noncarcinogenic in an animal model, societal concerns over its broad use have been expressed. BHT has also been postulated as an antiviral drug, but as of December 2022 , use of BHT as a drug is not supported by the scientific literature and it has not been approved by any drug regulatory agency for use as an antiviral. Natural occurrence Phytoplankton, including the green algae ''Botryococcus braunii'', as well as three different cyanobacteria (' ...
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