Leo Burnett Company
   HOME
*





Leo Burnett Company
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks. History Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization. Billings were then "nearing $250 million". On March 20, 1967, the agency completed its acquisition of D.P. Brother & Co. On June 8, 1971, the founder died at the age of 79. On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM. BDM was quickly renamed Bcom3. Roy Bostock was named chairman and Roger Haupt was named CEO. In September 2002, Bc ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. Daily broadsheet editions are printed for D.C., Maryland, and Virginia. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. Financier Eugene Meyer purchased it out of bankruptcy in 1933 and revived its health and reputation, work continued by his successors Katharine and Phil Graham (Meyer's daughter and son-in-law), who bought out several rival publications. The ''Post'' 1971 printing of the Pentagon Papers helped spur opposition to the Vietnam War. Subsequently, in the best-known episode in the newspaper's history, reporters Bob Woodward and Carl Bernstein led the American press's investigation into what became known as the Watergate scandal ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

American Frontier
The American frontier, also known as the Old West or the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of United States territorial acquisitions, American expansion in mainland North America that began with European colonization of the Americas, European colonial settlements in the early 17th century and ended with the admission of the last few western territories as states in 1912 (except Alaska, which was not Alaska Statehood Act, admitted into the Union until 1959). This era of massive migration and settlement was particularly encouraged by President Thomas Jefferson following the Louisiana Purchase, giving rise to the Expansionism, expansionist attitude known as "Manifest destiny, Manifest Destiny" and the historians' "Frontier thesis, Frontier Thesis". The legends, historical events and folklore of the American frontier have embedded themselves into United States culture so much so that the Old West, and the Western ge ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Marlboro Man
The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles but later primarily featured a rugged cowboy or cowboys in picturesque wild terrain. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine. The campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant advertisement campaigns of all time. It transformed a feminine campaign, with the slogan "Mild as May", into one that was masculine, in a matter of months. The first models were a Navy lieutenant and Andy Armstrong, the ad agency's art supervisor. Other early models were Robert Larking, the sales promotion director of Philip Morris; and others from the Leo Burnett ad agency, L ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Marlboro (cigarette)
Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Marlboro cigarette manufacturing plant is located in Richmond, Virginia, Richmond, Virginia. As of 2017, Marlboro had 40% market share in the US. History In 1846, British tobacconist Philip Morris (tobacconist), Phillip Morris opened a shop on Bond Street, London, United Kingdom, selling tobacco and rolled cigarettes. After his death from cancer in 1873, his brother Leopold and widow Margaret continued the business, growing it and opening a factory on Great Marlborough Street, London, from which the name was taken. Philip Morris opened a New York City, New York subsidiary in 1902 to sell many of its cigarette brands. The mark ''"Marlboro"'' was registered in the US in 1908 although no cigarette was marketed under this name until 1923. In ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Altria Group
Altria Group, Inc. (previously known as Philip Morris Companies, Inc.) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products. It operates worldwide and is headquartered in Henrico County, Virginia, just outside the city of Richmond. Altria is the parent company of Philip Morris USA (producer of Marlboro cigarettes), John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., and Philip Morris Capital Corporation. Altria also maintains large minority stakes in Belgium-based brewer AB InBev, the Canadian cannabis company Cronos Group, and the e-cigarette maker Juul. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average from 1985 to 2008, dropping due to spin-offs of Kraft Foods Inc. in 2007 and Philip Morris International in 2008. History Altria emerged from Philip Morris. The onset of " rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris wo ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Gordon Jump
Alexander Gordon Jump (April 1, 1932 – September 22, 2003) was an American actor best known as the clueless, yet occasionally wise, radio station manager Arthur "Big Guy" Carlson in the TV series ''WKRP in Cincinnati'' and the incompetent Chief of Police Tinkler in the sitcom ''Soap''. Jump guest starred on a two-part episode of the 1980s sitcom ''Diff'rent Strokes'', in which he portrayed a pedophile who tries to molest main characters Arnold and his friend, Dudley. He also played the "Maytag Repairman" in commercials for Maytag brand appliances, from 1989 until his retirement from the role in July 2003. Early life Born Alexander Gordon Jump, Jump was raised in Centerville, Ohio, a suburb of Dayton. Jump graduated from Centerville High School and enrolled in Otterbein College. After his first year, Jump transferred to Kansas State University, where he studied broadcasting and communications and was a member of Kappa Sigma fraternity. Jump got his first job in the broadcasti ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Jesse White (actor)
Jesse White (born Jesse Marc Weidenfeld; January 3, 1917 – January 9, 1997) was an American actor, who was best known for his portrayal as "Ol' Lonely" the repairman in Maytag television commercials from 1967 to 1988.North, Gary, ''What To Learn From Maytag'', LewRockwell.com (2007) Life and career White was born in Buffalo, New York, and was raised in Akron, Ohio, to Jewish parents. He made his first amateur appearance in local stage productions at the age of fifteen. Though aspiring to be an actor, he worked at many different jobs during the 1930s, including selling beauty supplies and lingerie. After moving to Cleveland, Ohio, White began a career in vaudeville and burlesque, traveling widely before landing a role on Broadway. In 1942, White made his Broadway debut in '' The Moon is Down'', followed by a successful performance in the role of a sanitarium orderly in the popular play '' Harvey''. He would later reprise his role in the 1950 film version and the 1972 t ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Maytag
The Maytag Corporation is an American home and commercial appliance company owned by Whirlpool Corporation since April 2006. Company history The Maytag Washing Machine Company was founded in 1893 by businessman Frederick Maytag. In 1925, Maytag Washing Machine Company became Maytag, Inc. Frederick's son Elmer Henry Maytag took over as president of the company from 1926 until his own death in 1940. In the early 1930s, photographer Theodor Horydczak took pictures of the plant and some of its workers. During the Great Depression of the 1930s the company was one of the few to make a profit. In 1938, Maytag provoked strikes by the company's workers because of a 10% pay cut. The company was able to beat the strike because of the intervention of four military companies, including a machine gun company, of the 113th Cavalry Regiment, Iowa National Guard.Steven E. Clay, ''U.S. Army Order of Battle 1919–1941'', Fort Leavenworth: Combat Studies Institute Press, p. 635. At his fat ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Green Giant
Green Giant and Le Sueur (spelled Le Sieur in Canada) are brands of frozen and canned vegetables owned by B&G Foods. The company's mascot is the Jolly Green Giant. Company and brand history The Minnesota Valley Canning Company was founded in 1903 in Le Sueur, Minnesota. It used the brand name "Le Sueur Z" for canned vegetables starting in 1903; "Le Sueur" by itself was first used in 1933.Record in Trademark Electronic Search System, U.S. Patent and Trademark Officsearch at USPTO/ref> The brand "Green Giant Great Big Tender Peas" was first used in 1925, and the figure of a giant was introduced three years later by Carly Stanek (Bingum). The brand was created in response to the discovery of a new variety of pea, the Prince of Wales; they were "oblong, wrinkled, and, as peas go, huge. Despite their size, they were tender, and had a special flavor and sweetness that couldn't be matched. The company went to the brands for which it canned and found that none of them wanted to sell t ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Anticipation (song)
"Anticipation" is a song written and performed by Carly Simon, and the lead single from her 1971 album of the same name. The song peaked at No. 13 on the ''Billboard'' pop singles chart and at No. 3 on the '' Billboard'' Adult Contemporary chart. The song also ranked No. 72 on ''Billboard''s Year-End Hot 100 singles of 1972, and garnered Simon a Grammy Award nomination for Best Pop Female Vocalist. Simon wrote the song on the guitar in 15 minutes, as she awaited Cat Stevens to pick her up for a date. "Anticipation" is one of Simon's biggest hits. It has been included on several compilations of her work, including '' The Best of Carly Simon'' (1975), '' Clouds in My Coffee'' (1995), '' The Very Best of Carly Simon: Nobody Does It Better'' (1999), '' Anthology'' (2002), and '' Reflections: Carly Simon's Greatest Hits'' (2004). A live version from her 1988 album '' Greatest Hits Live'' was included on Sony BMG/ Legacy's 2014 compilation release '' Playlist: The Very Best of Ca ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]