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Love In The Afternoon (advertising Campaign)
"Love in the Afternoon" was an advertising campaign used by ABC to market its soap operas in the form of newspaper advertisements and television commercials. Focusing on the highly tormented love lives of its main characters, "Love in the Afternoon" was the chief ad campaign for ABC's afternoon lineup"'Loving' Gets Off To A Soapy Start" ''''. June 28, 1983, pg. 10A from 1975 until 1985. The flagship program for the campaign was '' |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loving (TV Series)
''Loving'' is an American television soap opera that ran on ABC from June 26, 1983, to November 10, 1995, for a total of 3,169 episodes. The serial, set in the fictional town of Corinth, Pennsylvania, was co-created by Agnes Nixon and former actor Douglas Marland. ''Loving'' premiered on June 26, 1983 with a two-hour primetime movie and, on the next day, debuted as a half-hour weekday soap opera. On July 4, 1995, ABC officially canceled ''Loving'' due to low ratings, and its final episode aired on November 10, 1995. On November 13, 1995, the following Monday, ABC replaced ''Loving'' with its spin-off '' The City'', which ran until March 28, 1997. History With the established and successful ABC daytime soap operas veering into a new trend of youth orientation and storylines with more action and adventure, soap creator Agnes Nixon and actor/writer Douglas Marland sought to create a new serial that would be introduced as a traditional, classic soap opera for the 1980s. Romance wou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Television Commercials
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * Ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera Terminology
Soap is a salt of a fatty acid used in a variety of cleansing and lubricating products. In a domestic setting, soaps are surfactants usually used for washing, bathing, and other types of housekeeping. In industrial settings, soaps are used as thickeners, components of some lubricants, and precursors to catalysts. When used for cleaning, soap solubilizes particles and grime, which can then be separated from the article being cleaned. In hand washing, as a surfactant, when lathered with a little water, soap kills microorganisms by disorganizing their membrane lipid bilayer and denaturing their proteins. It also emulsifies oils, enabling them to be carried away by running water. Soap is created by mixing fats and oils with a base. A similar process is used for making detergent which is also created by combining chemical compounds in a mixer. Humans have used soap for millennia. Evidence exists for the production of soap-like materials in ancient Babylon around 28 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1974 Neologisms
Major events in 1974 include the aftermath of the 1973 oil crisis and the resignation of President of the United States, United States President Richard Nixon following the Watergate scandal. In the Middle East, the aftermath of the 1973 Yom Kippur War determined politics; following List of Prime Ministers of Israel, Israeli Prime Minister Golda Meir's resignation in response to high Israeli casualties, she was succeeded by Yitzhak Rabin. In Europe, the Turkish invasion of Cyprus, invasion and occupation of northern Cyprus by Turkey, Turkish troops initiated the Cyprus dispute, the Carnation Revolution took place in Portugal, and Chancellor of Germany, Chancellor of West Germany Willy Brandt resigned following an Guillaume affair, espionage scandal surrounding his secretary Günter Guillaume. In sports, the year was primarily dominated by the 1974 FIFA World Cup, FIFA World Cup in West Germany, in which the Germany national football team, German national team won the championshi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Slogans
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usual ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sesame Street
''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) and was created by Joan Ganz Cooney and Lloyd Morrisett. It is known for its images communicated through the use of Jim Henson's Muppets, and includes short films, with humor and cultural references. It premiered on November 10, 1969, to positive reviews, some controversy, and high viewership. It has aired on the United States national public television provider PBS since its debut, with its first run moving to premium channel HBO on January 16, 2016, then its sister streaming service HBO Max in 2020. ''Sesame Street'' is one of the longest-running shows in the world. The show's format consists of a combination of commercial television production elements and techniques which have evolved to reflect changes in American culture and audien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soap Opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored by soap manufacturers.Bowles, p. 118. The term was preceded by "horse opera", a derogatory term for low-budget Westerns. BBC Radio's ''The Archers'', first broadcast in 1950, is the world's longest-running radio soap opera. The longest-running current television soap is '' Coronation Street'', which was first broadcast on ITV in 1960, with the record for the longest running soap opera in history being held by '' Guiding Light'', which began on radio in 1937, transitioned to television in 1952, and ended in 2009. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes. One of the defining features that makes a television program a soap opera, according to Alber ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Edge Of Night
''The Edge of Night'' is an American television mystery crime drama series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that network for most of its run until November 28, 1975. The series then moved to ABC, where it aired from December 1, 1975, until December 28, 1984. 7,420 episodes were produced, of which some 1,800 are available for syndication. Writer Sir P.G. Wodehouse, actresses Bette Davis and Tallulah Bankhead, as well as Eleanor Roosevelt, were all reportedly devoted fans. Concept ''The Edge of Night'', whose working title was ''The Edge of Darkness'', premiered on April 2, 1956, as one of the first two half-hour serials on television, the other being ''As the World Turns''. Prior to the debuts of both shows, 15-minute-long shows had been the standard. Both shows aired on CBS, sponsored by Procter & Gamble. The show was originally conceived as the daytime ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ryan's Hope
''Ryan's Hope'' is an American soap opera created by Claire Labine and Paul Avila Mayer, airing for 13 years on ABC from July 7, 1975, to January 13, 1989. It revolves around the trials and tribulations within a large Irish-American family in the Washington Heights neighborhood of Manhattan, New York City. Origins In late 1974, ABC Daytime approached Claire Labine and Paul Avila Mayer, the head writers of CBS' ''Love of Life,'' about creating a new soap opera similar to ''General Hospital''. Labine and Mayer added a large Irish-American family — the Ryans — to what ABC was calling ''City Hospital''. Another of the show's working titles was ''A Rage to Love'', but that was soon changed.Schemering, Christopher, ''Soap Opera Encyclopedia'', 1987, Ballantine Books Patriarch Johnny Ryan ( Bernard Barrow) owned a bar, Ryan's, across from fictional Riverside Hospital in New York City. His wife, Maeve (Helen Gallagher), assisted him in his duties, as did their children: Frank, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
One Life To Live
''One Life to Live'' (often abbreviated as ''OLTL'') is an American soap opera broadcast on the ABC television network for more than 43 years, from July 15, 1968, to January 13, 2012, and then on the internet as a web series on Hulu and iTunes via Prospect Park from April 29 to August 19, 2013. Created by Agnes Nixon, the series was the first daytime drama to primarily feature ethnically and socioeconomically diverse characters and consistently emphasize social issues. ''One Life to Live'' was expanded from 30 minutes to 45 minutes on July 26, 1976, and then to an hour on January 16, 1978. ''One Life to Live'' heavily focuses on the members and relationships of the Lord family. Actress Erika Slezak began portraying the series' central protagonist Victoria Lord in March 1971 and played the character continuously for the rest of the show's run on ABC Daytime, winning a record six Daytime Emmy Awards for the role. In 2002, the series won an Emmy for Outstanding Drama Series. '' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
