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List Of McDonald's Advertising Programs
This is a list of marketing promotions by McDonald's restaurants. Slogans Here is a partial list of slogans: indicates the Golden Arches logo was used in place of a regular letter M. Arab world * استمتع بالفرق (''Enjoy the difference'') (pre-2003) * انا احبه (''I'm lovin' it'') (2003–present) * تعرف جودة مأكولاتنا (''Check our food quality'') (2006–present) Argentina * ''Ese momento para gran sabor de McDonald's'' ("It's a good time for the great taste of McDonald's") (1988) * ''Esto es valor. Esto es McDonald's'' ("This is value. This is McDonald's") (1995–1999) * ''Siempre un buen momento'' (Every time a good time) (1999–2003) * ''Me Encanta'' (I'm lovin' it) (2003–present) Australia * ''You Deserve a Break Today'' (1971–1975) * ''We got it all for you'' (1975–1980) * ''You deserve a Break Today'' (1980–1984) * ''Love a Burger, Love a McDonald's'' (1981) * ''It's a Good Time for the Great Taste'' (1984–1988) * ''McDon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element. Promotion c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
