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LC4MP
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information Like many mass communication theories, LC4MP is an amalgam that finds its origins in psychology. Specifically, this theory has its origins in the Limited Capacity Model for understanding cognitive information processing. The most fundamental assumptions of information processing are the three dimensions of cognitive processing. The three dimensions: 1) encoding, 2) storage, and 3) retrieval. This is how viewers get presented information into their heads. Messages can be processed under controlled conditions or they can be automatically elicited. Limited capacity theory When a message processor decides to pay attention to a message because it appeals to their interests ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Processing
Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, intelligence, the formation of knowledge, memory and working memory, judgment and evaluation, reasoning and computation, problem solving and decision making, comprehension and production of language. Imagination is also a cognitive process, it is considered as such because it involves thinking about possibilities. Cognitive processes use existing knowledge and discover new knowledge. Cognitive processes are analyzed from different perspectives within different contexts, notably in the fields of linguistics, musicology, anesthesia, neuroscience, psychiatry, psychology, education, philosophy, anthropology, biology, systemics, logic, and computer science. These and other approaches to the analysis of cognition (such as embodied cognition) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information. Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions and across the globe. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encoding
In communications and information processing, code is a system of rules to convert information—such as a letter (alphabet), letter, word, sound, image, or gesture—into another form, sometimes data compression, shortened or secrecy, secret, for communication through a communication channel or storage in a storage medium. An early example is an invention of language, which enabled a person, through speech, to communicate what they thought, saw, heard, or felt to others. But speech limits the range of communication to the distance a voice can carry and limits the audience to those present when the speech is uttered. The invention of writing, which converted spoken language into visual system, visual symbols, extended the range of communication across space and time. The process of encoding converts information from a communication source, source into symbols for communication or storage. Decoding is the reverse process, converting code symbols back into a form that the recipi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stimulus (psychology)
In psychology, a stimulus is any object or event that elicits a sensory or behavioral response in an organism. In this context, a distinction is made between the ''distal stimulus'' (the external, perceived object) and the ''proximal stimulus'' (the stimulation of sensory organs). *In perceptual psychology, a stimulus is an energy change (e.g., light or sound) which is registered by the senses (e.g., vision, hearing, taste, etc.) and constitutes the basis for perception. *In behavioral psychology (i.e., classical and operant conditioning), a stimulus constitutes the basis for behavior. The stimulus–response model emphasizes the relation between stimulus and behavior rather than an animal's internal processes (i.e., in the nervous system). *In experimental psychology, a stimulus is the event or object to which a response is measured. Thus, not everything that is presented to participants qualifies as stimulus. For example, a cross mark at the center of a screen is not said to be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Miser
In psychology, the human mind is considered to be a cognitive miser due to the tendency of humans to think and solve problems in simpler and less effortful ways rather than in more sophisticated and effortful ways, regardless of intelligence. See also other chapters in the same book: "Framing and the cognitive miser" (chapter 7); "A different pitfall of the cognitive miser: thinking a lot, but losing" (chapter 9). Just as a miser seeks to avoid spending money, the human mind often seeks to avoid spending cognitive effort. The cognitive miser theory is an umbrella theory of cognition that brings together previous research on heuristics and attributional biases to explain when and why people are cognitive misers. The term ''cognitive miser'' was first introduced by Susan Fiske and Shelley Taylor in 1984. It is an important concept in social cognition theory and has been influential in other social sciences such as economics and political science. Assumption The metaphor of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Orienting Response
The orienting response (OR), also called ''orienting reflex'', is an organism's immediate response to a change in its environment, when that change is not sudden enough to elicit the startle reflex. The phenomenon was first described by Russian physiologist Ivan Sechenov in his 1863 book ''Reflexes of the Brain'', and the term ('ориентировочный рефлекс' in Russian) was coined by Ivan Pavlov, who also referred to it as the ''Shto takoye?'' (Что такое? or ''What is it?'') reflex. The orienting response is a reaction to novel or significant stimuli. In the 1950s the orienting response was studied systematically by the Russian scientist Evgeny Sokolov, who documented the phenomenon called "habituation", referring to a gradual "familiarity effect" and reduction of the orienting response with repeated stimulus presentations.Sokolov, E.N, Neuronal models and the orienting reflex, in ''The Central Nervous System and Behavior'', Mary A.B. Brazier, ed. NY: Josiah ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electrochemical
Electrochemistry is the branch of physical chemistry concerned with the relationship between electrical potential difference, as a measurable and quantitative phenomenon, and identifiable chemical change, with the potential difference as an outcome of a particular chemical change, or vice versa. These reactions involve electrons moving via an electronically-conducting phase (typically an external electrical circuit, but not necessarily, as in electroless plating) between electrodes separated by an ionically conducting and electronically insulating electrolyte (or ionic species in a solution). When a chemical reaction is driven by an electrical potential difference, as in electrolysis, or if a potential difference results from a chemical reaction as in an electric battery or fuel cell, it is called an ''electrochemical'' reaction. Unlike in other chemical reactions, in electrochemical reactions electrons are not transferred directly between atoms, ions, or molecules, but via the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cued Recall
Recall in memory refers to the mental process of retrieval of information from the past. Along with encoding and storage, it is one of the three core processes of memory. There are three main types of recall: free recall, cued recall and serial recall. Psychologists test these forms of recall as a way to study the memory processes of humansrecall. (2010). In Encyclopædia Britannica. Retrieved March 04, 2010, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/493353/recal/ref> and animals. Two main theories of the process of recall are the two-stage theory and the theory of Encoding specificity principle, encoding specificity. Theories Two-stage theory The ''two-stage theory'' states that the process of recall begins with a search and retrieval process, and then a decision or recognition process where the correct information is chosen from what has been retrieved. In this theory, recognition only involves the latter of these two stages, or process ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mediated Messages
''Mediated: How the Media Shapes Your World and the Way You Live in It'' is a non-fiction book by anthropologist Thomas de Zengotita published in 2005 by Bloomsbury about the effect of the media in the Western world. Summary ''Mediated'' aims at creating awareness rather than offering ready-made solutions to remedy the intrusion of too much media in our industrial societies. Rather than writing yet another pamphlet against the media, the author chooses to focus on the mechanisms and the processes of our ''mediated'' society. The basis of his analysis is that the opposite of reality is not phony or superficial, it is optional. We choose between options to determine who we are, to make statements to the world about who we are. People, he argues, have always done so, but the difference with today's situation is that we have a lot more options. In terms of options, comparing the modern world with the post-modern world is like comparing a breeze with a hurricane. The media force ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Overload
Information overload (also known as infobesity, infoxication, information anxiety, and information explosion) is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information. The term "information overload" was first used as early as 1962 by scholars in management and information studies, including in Bertram Gross' 1964 book, ''The Managing of Organizations,'' and was further popularized by Alvin Toffler in his bestselling 1970 book ''Future Shock.'' Speier et al. (1999) said that if input exceeds the processing capacity, information overload occurs, which is likely to reduce the quality of the decisions. In a newer definition, Roetzel (2019) focuses on time and resources aspects. He states that when a decision-maker is given many sets of information, such as complexity, amount, and contradiction, the quality of its decision is decr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Psychology
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians, etc.), rather than those who research, work or cont ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Theory
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. Communication is defined in both commonsense and specialized ways. Communication theory emphasizes its symbolic and social process aspects as seen from two perspectives—as exchange of information (the transmission perspective), and as work done to connect and thus enable that exchange (the ritual perspective). Sociolinguistic research in the 1950s and 1960s demonstrated that the level to which people change their formality of their language depending on the social context that th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
