Kristina Halvorson
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Kristina Halvorson
Kristina Halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic. Education and career In 1998, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter. Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007. In 2009, Halvorson authored the first book on the topic of content strategy on the web, ''Content Strategy for the Web'', and is credited as being the foundation of the industry. That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris. In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference. She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide, including South b ...
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Podcaster
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There also exist podcast search engines, which help users find and share podcast episodes. A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website with links and show notes, guest biographies, transcripts, a ...
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Content Strategy
Content strategy is the planning, development, and management of content—written or in other media. The term has been particularly common in web development since the late 1990s. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical communication. Definitions Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." It has also been called "a repeatable system that defines the entire editorial content development process for a website development project." In a 2007 article titled "Content Strategy: The Philosophy of Data'',"'' Rachel Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy that "content strategy is to copywriting as in ...
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Movie Theater
A movie theater (American English), cinema (British English), or cinema hall ( Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a building that contains auditoria for viewing films (also called movies) for entertainment. Most, but not all, movie theaters are commercial operations catering to the general public, who attend by purchasing a ticket. The film is projected with a movie projector onto a large projection screen at the front of the auditorium while the dialogue, sounds, and music are played through a number of wall-mounted speakers. Since the 1970s, subwoofers have been used for low-pitched sounds. Since the 2010s, the majority of movie theaters have been equipped for digital cinema projection, removing the need to create and transport a physical film print on a heavy reel. A great variety of films are shown at cinemas, ranging from animated films to bloc ...
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Freelancer
''Freelance'' (sometimes spelled ''free-lance'' or ''free lance''), ''freelancer'', or ''freelance worker'', are terms commonly used for a person who is self-employed and not necessarily committed to a particular employer long-term. Freelance workers are sometimes represented by a company or a temporary agency that resells freelance labor to clients; others work independently or use professional associations or websites to get work. While the term ''independent contractor'' would be used in a different register of English to designate the tax and employment classes of this type of worker, the term "freelancing" is most common in culture and creative industries, and use of this term may indicate participation therein. Fields, professions, and industries where freelancing is predominant include: music, writing, acting, computer programming, web design, graphic design, translating and illustrating, film and video production, and other forms of piece work that some cultural the ...
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Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertise ...
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Service-oriented Architecture
In software engineering, service-oriented architecture (SOA) is an architectural style that focuses on discrete services instead of a monolithic design. By consequence, it is also applied in the field of software design where services are provided to the other components by application components, through a communication protocol over a network. A service is a discrete unit of functionality that can be accessed remotely and acted upon and updated independently, such as retrieving a credit card statement online. SOA is also intended to be independent of vendors, products and technologies. Service orientation is a way of thinking in terms of services and service-based development and the outcomes of services. A service has four properties according to one of many definitions of SOA: # It logically represents a repeatable business activity with a specified outcome. # It is self-contained. # It is a black box for its consumers, meaning the consumer does not have to be aware of the s ...
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South By Southwest
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas; both years, there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs North by Northeast in Toronto. It has previously run or co-run the events North by Northwest (1995-2001), West by ...
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Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ...
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Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ...
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Web Developers
A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML, CSS, and JavaScript in the client, and any general-purpose programming language in the server. is used for communications between client and server. A web developer may specialize in client-side applications (Front-end web development), server-side applications (back-end development), or both (full-stack development). Prerequisite There are no formal educational or license requirements to become a web developer. However, many colleges and trade schools offer coursework in web development. There are also many tutorials and articles which teach web development, often freely available on the web - for example, on JavaScript. Even though there are no formal requirements, web development projects require web developers to have knowledge and skills such as: * Using HTML, CSS, and JavaScript * Programming/coding/scripting in one of the many s ...
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American Technology Writers
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ...
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1971 Births
* The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses (February 10, and August 6). The world population increased by 2.1% this year, the highest increase in history. Events January * January 2 – 66 people are killed and over 200 injured during a crush in Glasgow, Scotland. * January 5 – The first ever One Day International cricket match is played between Australia and England at the Melbourne Cricket Ground. * January 8 – Tupamaros kidnap Geoffrey Jackson, British ambassador to Uruguay, in Montevideo, keeping him captive until September. * January 9 – Uruguayan president Jorge Pacheco Areco demands emergency powers for 90 days due to kidnappings, and receives them the next day. * January 12 – The landmark United States television sitcom ''All in the Family'', starring Carroll O'Connor as Archie Bunker, debuts on CBS. * January 14 – Seventy Brazilian political prisoners ar ...
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