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Keyword Stuffing
Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being temporarily or permanently banned or penalized on major search engines. The repetition of words in meta tags may explain why many search engines no longer use these tags. Nowadays, search engines focus more on the content that is unique, comprehensive, relevant, and helpful that overall makes the quality better which makes keyword stuffing useless, but it is still practiced by many webmasters. Many major search engines have implemented algorithms that recognize keyword stuffing, and reduce or eliminate any unfair search advantage that the tactic may have been intended to gain, and oftentimes they will also penalize, demote or remove websites from their indexes that implement k ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Hat (computer Security)
A white hat (or a white-hat hacker, a whitehat) is an ethical security hacker. Ethical hacking is a term meant to imply a broader category than just penetration testing. Under the owner's consent, white-hat hackers aim to identify any vulnerabilities the current system has. The white hat is contrasted with the black hat, a malicious hacker; this definitional dichotomy comes from Western films, where heroic and antagonistic cowboys might traditionally wear a white and a black hat, respectively. There is a third kind of hacker known as a grey hat who hacks with good intentions but at times without permission. White-hat hackers may also work in teams called " sneakers and/or hacker clubs", red teams, or tiger teams. History One of the first instances of an ethical hack being used was a "security evaluation" conducted by the United States Air Force, in which the Multics operating systems were tested for "potential use as a two-level (secret/top secret) system." The evaluation deter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Fonting
White fonting is the practice of inserting hidden keywords into the body of an electronic document, in order to influence the actions of a search program reviewing that document. The name white fonting comes from the practice of adding keywords to a webpage, using a white font on a white background, in an effort to hide the additional keywords from sight. White fonting can be used as a search engine optimization (SEO) technique in webpages, by inserting the same keyword multiple times, to create a higher ranking in search engine results where Keyword density is a factor. White fonting can also add unrelated, but often searched, keywords to a webpage in order to gain additional traffic. White fonting is considered to be an unethical search engine optimization technique, because pages containing white fonting are not indexed and ranked on the basis of page content viewable by human readers. Sites perceived to contain hidden text and links that are deceptive in intent, may be removed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove susp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scraper Site
A scraper site is a website that copies content from other websites using web scraping. The content is then mirrored with the goal of creating revenue, usually through advertising and sometimes by selling user data. Scraper sites come in various forms. Some provide little, if any material or information, and are intended to obtain user information such as e-mail addresses, to be targeted for spam e-mail. Price aggregation and shopping sites access multiple listings of a product and allow a user to rapidly compare the prices. Examples of scraper websites Search engines such as Google could be considered a type of scraper site. Search engines gather content from other websites, save it in their own databases, index it and present the scraped content to their search engine's own users. The majority of content scraped by search engines is copyrighted. The scraping technique has been used on various dating websites as well. These sites often combine their scraping activities with fac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Link Farm
On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a web search engine (sometimes called spamdexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing. Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hidden Text
Hidden or The Hidden may refer to: Film and television Film * ''The Hidden'' (film), a 1987 American science fiction/horror film * ''Hidden'' (2005 film) or ''Caché'', a French thriller film * ''Hidden'' (2009 film), a Norwegian horror film * ''Hidden 3D'', a 2011 Italian-Canadian horror film * ''Hidden'' (2015 film), an American psychological thriller film Television * ''Hidden'' (2011 TV series), a British political drama series * ''Hidden'' (2018 TV series), a Welsh/English bilingual police drama series * "Hidden" (''The 4400''), an episode * "Hidden" (''Smallville''), an episode * "The Hidden" (''The Penguins of Madagascar''), an episode Literature * ''Hidden'' (''Torchwood''), a 2008 audiobook based on the TV series ''Torchwood'' * ''Hidden'', a 2012 '' House of Night'' novel by P. C. Cast and Kristin Cast * ''The Hidden'' (novel), a 2000 ''Animorphs'' novel * ''The Hidden'', a 2004 novel by Sarah Pinborough Music * ''Hidden'' (Coma Virus album), 1996 * ''Hid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doorway Pages
Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO. If a visitor clicks through to a typical doorway page from a search engine results page, in most cases they will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of JavaScript and server side redirection, from the server configuration file. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP. Identification Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Farm
A content farm (or content mill) is a company that employs large numbers of freelance writers to generate a large amount of textual web content which is specifically designed to satisfy algorithms for maximal retrieval by automated search engines, known as SEO (search engine optimization). Their main goal is to generate advertising revenue through attracting reader page views, as first exposed in the context of social spam. Articles in content farms have been found to contain identical passages across several media sources, leading to questions about the sites placing SEO goals over factual relevance. Proponents of the content farms claim that from a business perspective, traditional journalism is inefficient. Content farms often commission their writers' work based on analysis of search engine queries that proponents represent as "true market demand", a feature that traditional journalism purportedly lacks. Characteristics Some sites labeled as content farms may contain a la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed (black hat SEO). However, it can also be a functional (though antiquated) technique for informing search engines of content they would not otherwise be able to locate because it is embedded in non-textual containers, such as video or certain Adobe Flash components. Since 2006, better methods of accessibility, including progressive enhancement, have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Public Radio
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other non-profit membership media organizations such as the Associated Press, in that it was established by an act of Congress. Most of its member stations are owned by non-profit organizations, including public school districts, colleges, and universities. It serves as a national Radio syndication, syndicator to a network of over 1,000 public radio List of NPR stations, stations in the United States. , NPR employed 840 people. NPR produces and distributes news and cultural programming. The organization's flagship shows are two drive time, drive-time news broadcasts: ''Morning Edition'' and the afternoon ''All Things Considered'', both carried by most NPR member stations, and among the List of most-listened-to radio programs, most popular radio p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connotation
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. For example, a stubborn person may be described as being either ''strong-willed'' or ''pig-headed''; although these have the same literal meaning (''stubborn''), ''strong-willed'' connotes admiration for the level of someone's will (a positive connotation), while ''pig-headed'' connotes frustration in dealing with someone (a negative connotation). Usage "Connotation" branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary, literal meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phras ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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