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Keyword Services Platform
The Keyword Services Platform (KSP) is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries. The KSP was originally conceived by ZhaoHui Tang, Dylan Huang, Wayne Guan, Jiong Feng, Li Luo, Ken Kwok, Fred Nie at Microsoft adCenter Labs in May 2006. It underwent a major overhaul in 2011 and the platform as we see today was developed by Nimeesh Patel, Shravana Aadith Ramia Bapulal and Vivek Vinodchandra Pradhan. The platform aims to provide a core set of data and technology to empower search engine marketing and keyword research efforts. The KSP uniquely delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface (API) and a Microsoft Excel add-in. KSP API beta access is available for researchers and developers upon request from thKeyword Services Platformfeedback link. Architecture The following ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Research
Keyword research is a practice search engine optimization (SEO) professionals used to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries which are asked by users in search engines. There are four types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries 4. Commercial Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google's first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask. Importance of research ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NET Framework
The .NET Framework (pronounced as "''dot net"'') is a proprietary software framework developed by Microsoft that runs primarily on Microsoft Windows. It was the predominant implementation of the Common Language Infrastructure (CLI) until being superseded by the cross-platform .NET project. It includes a large class library called Framework Class Library (FCL) and provides language interoperability (each language can use code written in other languages) across several programming languages. Programs written for .NET Framework execute in a software environment (in contrast to a computer hardware, hardware environment) named the Common Language Runtime (CLR). The CLR is an process virtual machine, application virtual machine that provides services such as security, memory management, and exception handling. As such, computer code written using .NET Framework is called "managed code". FCL and CLR together constitute the .NET Framework. FCL provides the user interface, data access, d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Load Balancing (computing)
In computing, load balancing is the process of distributing a set of tasks over a set of resources (computing units), with the aim of making their overall processing more efficient. Load balancing can optimize the response time and avoid unevenly overloading some compute nodes while other compute nodes are left idle. Load balancing is the subject of research in the field of parallel computers. Two main approaches exist: static algorithms, which do not take into account the state of the different machines, and dynamic algorithms, which are usually more general and more efficient but require exchanges of information between the different computing units, at the risk of a loss of efficiency. Problem overview A load-balancing algorithm always tries to answer a specific problem. Among other things, the nature of the tasks, the algorithmic complexity, the hardware architecture on which the algorithms will run as well as required error tolerance, must be taken into account. Therefore c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Server Farm
A server farm or server cluster is a collection of Server (computing), computer servers, usually maintained by an organization to supply server functionality far beyond the capability of a single machine. They often consist of thousands of computers which require a large amount of power to run and to keep cool. At the optimum performance level, a server farm has enormous financial and environmental costs. They often include backup servers that can take over the functions of primary servers that may fail. Server farms are typically collocated with the network switches and/or router (computing), routers that enable communication between different parts of the cluster and the cluster's users. Server "farmers" typically mount computers, routers, power supplies and related electronics on 19-inch racks in a server room or data center. Applications Server farms are commonly used for cluster computing. Many modern supercomputers comprise giant server farms of high-speed processors connec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Managed Extensions For C++
Managed Extensions for C++ or Managed C++ is a now-deprecated set of language extensions for C++, including grammatical and syntactic extensions, keywords and attributes, to bring the C++ syntax and language to the .NET Framework. These extensions were created by Microsoft to allow C++ code to be targeted to the Common Language Runtime (CLR) in the form of managed code, as well as continue to interoperate with native code. In 2004, the Managed C++ extensions were significantly revised to clarify and simplify syntax and expand functionality to include managed generics. These new extensions were designated C++/CLI and included in Microsoft Visual Studio 2005. The term ''Managed C++'' and the extensions it refers to are thus deprecated and superseded by the new extensions. History Microsoft introduced Managed Extensions for C++ in Microsoft Visual C++ 2002 (MSVC++). Microsoft attempted to minimise the deviations between standard C++ and Managed Extensions for C++, resulting in co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Basic , an Active Scripting language
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Visual Basic is a name for a family of programming languages from Microsoft. It may refer to: * Visual Basic .NET (now simply referred to as "Visual Basic"), the current version of Visual Basic launched in 2002 which runs on .NET * Visual Basic (classic), the original Visual Basic supported from 1991–2008 * Embedded Visual Basic, the classic version geared toward embedded applications * Visual Basic for Applications, an implementation of Visual Basic 6 built into programs such as Microsoft Office and used for writing macros * VBScript VBScript (''"Microsoft Visual Basic Scripting Edition"'') is an Active Scripting language developed by Microsoft that is modeled on Visual Basic. It allows Microsoft Windows system administrators to generate powerful tools for managing computers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
C Sharp (programming Language)
C# (pronounced ) is a general-purpose, high-level multi-paradigm programming language. C# encompasses static typing, strong typing, lexically scoped, imperative, declarative, functional, generic, object-oriented (class-based), and component-oriented programming disciplines. The C# programming language was designed by Anders Hejlsberg from Microsoft in 2000 and was later approved as an international standard by Ecma (ECMA-334) in 2002 and ISO/IEC (ISO/IEC 23270) in 2003. Microsoft introduced C# along with .NET Framework and Visual Studio, both of which were closed-source. At the time, Microsoft had no open-source products. Four years later, in 2004, a free and open-source project called Mono began, providing a cross-platform compiler and runtime environment for the C# programming language. A decade later, Microsoft released Visual Studio Code (code editor), Roslyn (compiler), and the unified .NET platform (software framework), all of which support C# and are free, open ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Common Language Runtime
The Common Language Runtime (CLR), the virtual machine component of Microsoft .NET Framework, manages the execution of .NET programs. Just-in-time compilation converts the managed code (compiled intermediate language code) into machine instructions which are then executed on the CPU of the computer. The CLR provides additional services including memory management, type safety, exception handling, garbage collection, security and thread management. All programs written for the .NET Framework, regardless of programming language, are executed in the CLR. All versions of the .NET Framework include CLR. The CLR team was started June 13, 1998. CLR implements the Virtual Execution System (VES) as defined in the Common Language Infrastructure (CLI) standard, initially developed by Microsoft itself. A public standard defines the Common Language Infrastructure specification. With Microsoft's move to .NET Core, the CLI VES implementation is known as CoreCLR instead of CLR. See also * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Service-orientation
Service-orientation is a design paradigm for computer software in the form of services. The principles of service-oriented design stress the separation of concerns in the software. Applying service-orientation results in units of software partitioned into discrete, autonomous, and network-accessible units, each designed to solve an individual concern. These units qualify as services. History of service-orientation principles and tenets Service-orientation has received a lot of attention since 2003 due to the benefits it promises. These include increased return on investment, organisational agility and interoperability as well as a better alignment between business and IT. It builds heavily on earlier design paradigms and enhances them with standardisation, loose coupling and business involvement. The paradigm lost momentum in 2009; since 2014, renewed interest can be observed under the Microservices moniker. In technology, different vendor SOA platforms have used different definit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Windows Communication Foundation
The Windows Communication Foundation (WCF), previously known as Indigo, is a free and open-source runtime and a set of APIs in the .NET Framework for building connected, service-oriented applications. .NET Core 1.0, released 2016, did not support WCF server side code. WCF support was added to the platform with support for .NET Core 3.1, .NET 5, and .NET 6 in 2022. The architecture WCF is a tool often used to implement and deploy a service-oriented architecture (SOA). It is designed using service-oriented architecture principles to support distributed computing where services have remote consumers. Clients can consume multiple services; services can be consumed by multiple clients. Services are loosely coupled to each other. Services typically have a WSDL interface (Web Services Description Language) that any WCF client can use to consume the service, regardless of which platform the service is hosted on. WCF implements many advanced Web services (WS) standards such as WS-Ad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cost Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
