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Kaplan Thaler Group
Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns. History The Kaplan Thaler Group was founded in 1997 by Linda Kaplan Thaler and Robin Koval. On July 12, 2012, Publicis Kaplan Thaler was formed in the merger of Publicis Worldwide and Kaplan Thaler Group. On June 30, 2015, Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest. On February 9, 2016, it was announced that Linda Kaplan Thaler would be stepping down from her position as Chairman. Her intentions were to focus on promoting her fourth book and launching an independent production company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |