KPSP-TV
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KPSP-TV
KPSP-CD (channel 38) is a low-power, Class A television station licensed to Cathedral City, California, United States, serving the Coachella Valley as an affiliate of CBS. It is owned by the News-Press & Gazette Company alongside Palm Springs–licensed ABC affiliate KESQ-TV (channel 42) and four other low-power stations: Class A Fox affiliate KDFX-CD (channel 33, licensed to both Indio and Palm Springs), Palm Springs–licensed CW affiliate KCWQ-LD (channel 2), Indio-licensed Telemundo affiliate KUNA-LD (channel 15), and AccuWeather affiliate KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KPSP-CD's transmitter is located on Edom Hill northeast of Cathedral City and I-10. Along with other major Coachella Valley television stations, KPSP identifies itself on-air using its cable designation (CBS Local 2) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration rat ...
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Ultra High Frequency
Ultra high frequency (UHF) is the ITU designation for radio frequency, radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (one decimeter). Radio waves with frequencies above the UHF band fall into the super-high frequency (SHF) or microwave frequency range. Lower frequency signals fall into the VHF (very high frequency) or lower bands. UHF radio waves propagate mainly by Line-of-sight propagation, line of sight; they are blocked by hills and large buildings although the transmission through building walls is strong enough for indoor reception. They are used for UHF television broadcasting, television broadcasting, cell phones, satellite communication including GPS, personal radio services including Wi-Fi and Bluetooth, walkie-talkies, cordless phones, satellite phones, and numerous other applications. The Institute of Electrical and Electronics ...
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Coachella Valley
, map_image = Wpdms shdrlfi020l coachella valley.jpg , map_caption = Coachella Valley , location = California, United States , coordinates = , width = , boundaries = Salton Sea (southeast), Santa Rosa Mountains (southwest), San Jacinto Mountains (west), Little San Bernardino Mountains (east), San Gorgonio Mountain (north) , towns = Indio, Palm Springs, Palm Desert , traversed = Interstate 10 The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California's Riverside County. The valley may also be referred to as Greater Palm Springs due to the prominence of the city of Palm Springs. The valley extends approximately southeast from the San Gorgonio Pass to the northern shore of the Salton Sea and the neighboring Imperial Valley, and is approximately wide along most of its length. It is bounded on the northeast by the San Bernardino and Little San Bernardino Mountains, and on the southwest by the San Jacinto and Santa Rosa Mountains. ...
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Digital Subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual program stream, and multiplexing to combine them into a single signal. The practice is sometimes called "multicasting". ATSC television United States The ATSC digital television standard used in the United States supports multiple program streams over-the-air, allowing television stations to transmit one or more subchannels over a single digital signal. A virtual channel numbering scheme distinguishes broadcast subchannels by appending the television channel number with a period digit (".xx"). Simultaneously, the suffix indicates that a television station offers additional programming streams. By convention, the suffix position ".1" is normally used to refer to the station's main digi ...
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Standard-definition Television
Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing specification for broadcast (and later, cable) television in the mid- to late-20th century, and compatible with legacy analog broadcast systems. The two common SDTV signal types are 576i, with 576 interlaced lines of resolution, derived from the European-developed PAL and SECAM systems, and 480i based on the American NTSC system. Common SDTV refresh rates are 25, 29.97 and 30 frames per second. Both systems use a 4:3 aspect ratio. Standards that support digital SDTV broadcast include DVB, ATSC, and ISDB. The last two were originally developed for HDTV, but are also used for their ability to deliver multiple SD video and audio streams via multiplexing. In North America, digital SDTV is broadcast in the same 4:3 aspect ratio as NTSC si ...
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Simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously). For example, Absolute Radio is simulcast on both AM and on satellite radio. Likewise, the BBC's Prom concerts were formerly simulcast on both BBC Radio 3 and BBC Television. Another application is the transmission of the original-language soundtrack of movies or TV series over local or Internet radio, with the television broadcast having been dubbed into a local language. Early radio simulcasts Before launching stereo radio, experiments were conducted by transmitting left and right channels on different radio channels. The earliest record found was a broadcast by the BBC in 1926 of a Halle Orchestra concert from Manchester, using the wavelengths of the regional stations and Daventry. In its earliest days the BBC often transmit ...
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Market Penetration
Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business economic growth, growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the ''Harvard Business Review'' in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market in order to obtain a higher market share. This could involve persuading current cust ...
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Cable Television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadcast television (also known as terrestrial television), in which the television signal is transmitted over-the-air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted over-the-air by radio waves from a communications satellite orbiting the Earth, and received by a satellite dish antenna on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation. A "cable channel" (sometimes known as a "cable network") is a tele ...
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Interstate 10 In California
Interstate 10 (I-10) is a transcontinental Interstate Highway in the United States, stretching from Santa Monica, California to Jacksonville, Florida. The segment of I-10 in California runs east from Santa Monica through Los Angeles, San Bernardino, and Palm Springs before crossing into the state of Arizona. In the Greater Los Angeles area, it is known as the Santa Monica Freeway and the San Bernardino Freeway, linked by a short concurrency on I-5 (Golden State Freeway) at the East Los Angeles Interchange. I-10 also has parts designated as the Rosa Parks Freeway, the Redlands Freeway, and the Sonny Bono Memorial Freeway. Some parts were also formerly designated as the Christopher Columbus Transcontinental Highway. However, the California State Legislature removed this designation following the passage of a bill on August 31, 2022. I-10 is also known colloquially as "the 10" to Southern California residents . Route description The California Streets and Highways Code defines ...
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Thousand Palms, California
Thousand Palms is a census-designated place (CDP) in the Coachella Valley of Riverside County, California, United States. The population was 7,715 at the 2010 census, up from 5,120 at the 2000 census. Geography Thousand Palms is located at . It borders the cities of Rancho Mirage and Palm Desert. According to the United States Census Bureau, the CDP has a total area of , all of it land. The Coachella Valley Preserve is a 20,000-acre large nature preserve consisting of several natural desert oases, aeolian sand dunes, and California fan palm tree groves. It is home to endangered wildlife such as the Coachella Valley fringe-toed lizard and other rare endemic species to the Sonoran Desert. The oases with their springs and ponds were created as the lines of the San Andreas Fault allow for underground water to rise to the surface. It is home to 183 bird species, and also an endangered fish species, the Desert pupfish. The preserve has over 25 miles of hiking trails and has been inhab ...
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AccuWeather
AccuWeather Inc. is an American media company that provides commercial weather forecasting services worldwide. AccuWeather was founded in 1962 by Joel N. Myers, then a Pennsylvania State University graduate student working on a master's degree in meteorology. His first customer was a natural gas, gas company in Pennsylvania. While running his company, Myers also worked as a member of Penn State's meteorology faculty. The company adopted the name "AccuWeather" in 1971. AccuWeather is headquartered in Ferguson Township, Centre County, Pennsylvania, Ferguson Township, just outside of State College, Pennsylvania, State College, Pennsylvania, with offices at 80 Pine Street in Financial_District,_Manhattan, Manhattan's Financial District in addition to Wichita, Kansas, Wichita, Kansas, and Oklahoma City, Oklahoma. Internationally, AccuWeather has offices in Montreal, Tokyo, Beijing, Seoul, and Mumbai. Company profile AccuWeather provides weather forecasts and warnings and additional ...
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Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a division of NBCUniversal, which in turn is owned by Comcast. It provides content nationally with programming syndicated worldwide to more than 100 countries in over 35 languages. The network was founded in 1984 as NetSpan before being renamed Telemundo in 1987 after the branding used on WKAQ-TV, its owned-and-operated station in San Juan, Puerto Rico. In 1997, Liberty Media and Sony Pictures Entertainment acquired controlling interest in Telemundo. NBC then purchased Telemundo in 2001. The channel broadcasts programs and original content aimed at Hispanic and Latino Americans, Latin American audiences in the United States and worldwide, consisting of telenovelas, sports, reality television, news programming and films—either imported or Span ...
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The CW
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a ...
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