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KLAX-FM
KLAX-FM (97.9 FM) is an American commercial radio station located in East Los Angeles, California, broadcasting to the Greater Los Angeles area. KLAX-FM airs a regional Mexican music format branded as "La Raza". The station has studios in Los Angeles, and its transmitter is based in Glendale. History KNOB The station began broadcasting on April 22, 1949, holding the call sign KNOB.History Cards for KLAX-FM
fcc.gov. Retrieved June 1, 2019.
It originally broadcast at 103.1 MHz and was licensed to . On August 18, 1957, the station switched to an all

Alfredo Alonso
Alfredo Alonso is a retired Cuba-born media executive. He held senior management positions in Spanish-language media publishing, radio broadcasting, television production, corporate event management and restaurateur. He is known as an innovator of new products to reach the U.S. Hispanic media marketplace. Born in Habana, Cuba in 1960 to parents, Angel Alonso, father and Ana Maria Costal, mother. His family lived in the Bronx, New York and later Union City, New Jersey where he attended Emerson High School. 11. https://radionotas.com/2021/02/12/vidas-en-la-radio-alfredo-alonso/ ''Radio y Musica'' His career in Spanish-language media started in 1989 when he established a weekly Spanish trade publication ''Radio y Musica'' based in Tampa, Florida. The company in addition operated annual Spanish industry conventions Radio Y Musica Convention. The annual event was held in Los Angeles from 1990 to 1997 and expanded to San Juan, Puerto Rico from 1992 to 1995. Radio y Musica became known as ...
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Spanish Broadcasting System
Spanish Broadcasting System, Inc. (SBS) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media products. SBS owns the internet portal ''LaMusica.com''. It also acquired WSBS-TV in Miami, Florida and WTCV in San Juan, Puerto Rico, the group of owned and operated TV stations for its Mega TV network. SBS targets the U.S. Hispanic audience in eight geographic regions: Los Angeles, New York, Chicago, Miami, San Francisco, Puerto Rico, Orlando and Tampa. History Spanish Broadcasting System was founded by Pablo Raúl Alarcón Sr., who started in Spanish-language radio broadcasting in the early 1950s when he started his first radio station in Camagüey, Cuba, and his son, Raúl Alarcón Jr.
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Beautiful Music
Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator music, light music, mood music, and Muzak are other terms that overlap with this format and the style of music that it featured. Beautiful music can also be regarded as a subset of the middle of the road radio format. History Beautiful music initially offered soft and unobtrusive instrumental selections on a very structured schedule with limited commercial interruptions. It often functioned as a free background music service for stores, with commercial breaks consisting only of announcements aimed at shoppers already in the stores. This practice was known as "storecasting" and was very common on the FM dial in the 1940s and 1950s. Many of these FM stations usually simulcast their AM station and used a subcarrier ( SCA) to transmit a hitch ...
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East Los Angeles, California
East Los Angeles ( es, Este de Los Ángeles), or East L.A., is an unincorporated area in Los Angeles County, California. As of the 2020 United States Census, 2020 census it had a population of 118,786, a drop of 6.1% from 2010 United States Census, 2010, when it was 126,496. For statistical purposes, the United States Census Bureau has defined East Los Angeles as a census-designated place (CDP). The area is notable for its high Hispanic and Latino Americans, Hispanic proportion, which at over 95%, is List of U.S. cities with large Hispanic populations, the highest proportion of Hispanic Americans out of any city or Census-designated place in the United States outside of Puerto Rico. History Original East Los Angeles Historically, when it was founded in 1873, the neighborhood northeast of downtown known today as Lincoln Heights, Los Angeles, Lincoln Heights was originally named East Los Angeles, but in 1917 residents voted to change the name to its present name. Today it is cons ...
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Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the United States. The publication has won more than 40 Pulitzer Prizes. It is owned by Patrick Soon-Shiong and published by the Times Mirror Company. The newspaper’s coverage emphasizes California and especially Southern California stories. In the 19th century, the paper developed a reputation for civic boosterism and opposition to labor unions, the latter of which led to the bombing of its headquarters in 1910. The paper's profile grew substantially in the 1960s under publisher Otis Chandler, who adopted a more national focus. In recent decades the paper's readership has declined, and it has been beset by a series of ownership changes, staff reductions, and other controversies. In January 2018, the paper's staff voted to unionize and final ...
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Wesleyan University Press
Wesleyan University Press is a university press that is part of Wesleyan University in Middletown, Connecticut. The press is currently directed by Suzanna Tamminen, a published poet and essayist. History and overview Founded (in its present form) in 1957, the press publishes books of poetry and books on music, dance and performance, American Studies, and film. In 1965, Wesleyan sold its American Education Publications, a division of the press that published ''My Weekly Reader'', but the university retained the scholarly division. All editing occurs at the editorial office building of the press on the Wesleyan campus. Publishing (printing) now occurs through a consortium of New England college academic presses. The press is notable among prestigious American academic presses for its poetry series, which publishes both established poets and new ones. The press has released more than 250 titles in its poetry series and has garnered, in that series alone, awards including five Puli ...
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Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. The format is heavy on romantic sentimental ballads which mostly use acoustic instruments (though bass guitar is usually used) such as ...
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Spanish-language
Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 million native speakers, mainly in the Americas and Spain. Spanish is the official language of List of countries where Spanish is an official language, 20 countries. It is the world's list of languages by number of native speakers, second-most spoken native language after Mandarin Chinese; the world's list of languages by total number of speakers, fourth-most spoken language overall after English language, English, Mandarin Chinese, and Hindustani language, Hindustani (Hindi-Urdu); and the world's most widely spoken Romance languages, Romance language. The largest population of native speakers is in Mexico. Spanish is part of the Iberian Romance languages, Ibero-Romance group of languages, which evolved from several dialects of Vulgar Latin in I ...
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Soft Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. The format is heavy on romantic sentimental ballads which mostly use acoustic instruments (though bass guitar is usually used) such as acoustic gu ...
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Billboard (magazine)
''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, the 200, and the Global 200, tracking the most popular albums and songs in different genres of music. It also hosts events, owns a publishing firm, and operates several TV shows. ''Billboard'' was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson later acquired Hennegan's interest in 1900 for $500. In the early years of the 20th century, it covered the entertainment industry, such as circuses, fairs, and burlesque shows, and also created a mail service for travelling entertainers. ''Billboard'' began focusing more on the music industry as the jukebox, phonograph, and radio became commonplace. Many topics it covered were spun-off ...
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Middle Of The Road (music)
Middle of the road (also known by its acronym MOR) is a commercial radio format and popular music genre. Music associated with this term is strongly melodic and uses techniques of vocal harmony and light orchestral arrangements. The format was eventually rebranded as soft adult contemporary. Etymology and usage According to music academic Norman Abjorensen, "middle of the road" has referred to a commercial radio format more often than a music genre, although "it has been used to describe a broad type of music" of numerous styles, usually characterized by vocal harmony techniques, prominent melodies, and subtle orchestral arrangements. MOR is somewhat often used as a derogatory term for this type of music. Radio stations that played beautiful music during the 1960s and 1970s were marketed as "MOR radio" in order to differentiate them from related soft adult contemporary and smooth jazz stations. Soft rock groups like the Association, the 5th Dimension, and Simon & Garfunkel infil ...
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Anaheim, California
Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most populous city in California, and the 56th-most populous city in the United States. Anaheim is the second-largest city in Orange County in terms of land area, and is known for being the home of the Disneyland Resort, the Anaheim Convention Center, and two major sports teams: the Los Angeles Angels baseball team and the Anaheim Ducks ice hockey club. Anaheim was founded by fifty German families in 1857 and incorporated as the second city in Los Angeles County on March 18, 1876; Orange County was split off from Los Angeles County in 1889. Anaheim remained largely an agricultural community until Disneyland opened in 1955. This led to the construction of several hotels and motels around the area, and residential districts in Anaheim soon fol ...
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