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JustFab
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim. It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million. History TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010.Tomio Geron, Forbes.Former Intermix COO Raises $33M For Fashion Brand JustFabulous" Sept 21, 2011. Retrieved Feb 22, 2012. Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. In recent years, TechStyle Fashion Group's brands have collaborated with Demi Lovato, Kelly R ...
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JustFab
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim. It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million. History TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010.Tomio Geron, Forbes.Former Intermix COO Raises $33M For Fashion Brand JustFabulous" Sept 21, 2011. Retrieved Feb 22, 2012. Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. In recent years, TechStyle Fashion Group's brands have collaborated with Demi Lovato, Kelly R ...
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ShoeDazzle
ShoeDazzle is an American online fashion subscription service based in El Segundo, California. Each month the company debuts a selection of shoes, handbags and jewelry, and provides its members with a showroom curated to their indicated fashion preferences. History The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009. In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist. ShoeDazzle merged with JustFab, Inc. in 2013. Funding and growth In November 2009, ShoeDazzle secured its first round of $7 million funding from Polaris Ventures, a venture capital firm specializing in early-stage investments. In April 2010, Lightspeed Venture Partners led a $13 million round of financing. In May 2011, ShoeDazzle secured $40 million in funding led by Silicon Valley venture capital firm Andreessen Horowitz. In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's ...
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Fabletics
Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores. The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men. One of the co-founders of the company is Kate Hudson. History Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, Ginger Ressler, and Kate Hudson. In 2015, under the umbrella of fashion incubator TechStyle Fashion Group, Fabletics was its fastest-growing label. At its locations, Fabletics stocks apparel based on analytics ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Activewear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers, football boots, riding boots, and ice skates. Sportswear also includes bikini and some crop tops. Sportswear is also at times worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket, baseball, and hockey ...
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Very Important Person
A very important person or personage (VIP or V.I.P.) is a person who is accorded special privileges due to their high social status, influence or importance. The term was not common until sometime after World War 2 by RAF pilots. Examples include celebrities, heads of state or heads of government, other politicians, major employers, high rollers, high-level corporate officers, bankers, economists, physicians, clergy, military personnel, Crime bosses, wealthy individuals, or any other socially notable person who receives special treatment for any reason. The special treatment usually involves separation from common people, and a higher level of comfort or service. In some cases, such as with ticket Ticket or tickets may refer to: Slips of paper * Lottery ticket * Parking ticket, a ticket confirming that the parking fee was paid (and the time of the parking start) * Toll ticket, a slip of paper used to indicate where vehicles entered a tol ...s, VIP may be used as a title ...
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Handbag
A handbag, commonly known as a purse or pocketbook in North American English, is a handled medium-to-large bag used to carry personal items. Purse, handbag or pouch The term "purse" originally referred to a small bag for holding coins. In many English-speaking countries, it is still used to refer to a small money bag. A "handbag" is a larger accessory that holds objects beyond currency, such as personal items. American English typically uses the terms purse and handbag interchangeably. The term handbag began appearing in the early 1900s. Initially, it was most often used to refer to men's hand-luggage. Women's bags grew larger and more complex during this period, and the term was attached to the accessory. "Pocketbook" is another term for a woman's handbag that was most commonly used on the East Coast of the United States in the mid-twentieth century. Modern origin Early modern Europeans wore purses for one sole purpose: to carry coins. Purses were made of soft fabric or lea ...
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Shoe
A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with form originally being tied to function. Though the human foot can adapt to varied terrains and climate conditions, it is still vulnerable to environmental hazards such as sharp rocks and temperature extremes, which shoes protect against. Some shoes are worn as safety equipment, such as steel-toe boots which are required footwear at industrial worksites. Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones. Contemporary footwear varies widely in style, complexity and cost. Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost. High fashion shoes made by famous designers may be made of expensive materials, use complex constr ...
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Direct-to-consumer
Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. History Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet.Business-to-Consumer (Direct-to-consumer)
May 20, 2019
This business model originated before modern

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Fashion Merchandising
Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion Merchandising is a job that is done world- wide. This position requires well-developed quantitative skills, and natural ability to discover trends, meaning relationships and interrelationships among standard sales and stock figures. In the fashion industry, there are two different merchandising teams: the visual merchandising team, and the fashion merchandising team. The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products ...
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Savage X Fenty
Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna that emphasizes confidence and inclusivity and is designed for all genders, sizes, and backgrounds. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP which offers discounts, and early access to product releases. History Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. The website launched on May 11, 2018 along with a pop-up shop in Brooklyn, New York which was open the first two days the brand launched. Within a month of launching, the debut collection sold out. In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna. Savage X Fenty was named one of Fast Company’s “10 most innovative style compan ...
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Merchandising
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to find the net price of an item after sing ...
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