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Joe Sedelmaier
Joe Sedelmaier (May 31, 1933), born John Josef Sedelmaier, is an American film director known for his work in television advertising. His work includes FedEx's " Fast Talking Man" ads and the Wendy's "Where's the Beef?" ads. Sedelmaier contended, "A commercial is something you watch when you sit down to watch something else--you should at least be entertained." "Beginning in the 1970s, Sedelmaier, a former art director at Young & Rubicam and J. Walter Thompson, gained notice for fundamentally changing the way television spots were cast and filmed--replacing the actors who seemed like plastic, too perfect mannequins with offbeat people like Clara Peller. He directed them in a manner doing for television advertising what directors like Preston Sturges Preston Sturges (; born Edmund Preston Biden; August 29, 1898 – August 6, 1959) was an American playwright, screenwriter, and film director. In 1941, he won the Academy Awards, Oscar for Academy Award for Best Original Screenplay ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FedEx
FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee. The name "FedEx" is a syllabic abbreviation of the name of the company's original air division, Federal Express, which was used from 1973 until 2000. FedEx today is best known for its air delivery service, FedEx Express, which was one of the first major shipping companies to offer overnight delivery as a flagship service. Since then, FedEx also started FedEx Ground, FedEx Office (originally known as Kinko's), FedEx Supply Chain, FedEx Freight, and various other services across multiple subsidiaries, often meant to respond to its main competitor, UPS. FedEx is also one of the top contractors of the US government and assists in the transport of some United States Postal Service packages through their Air Cargo Network contract. FedEx's prominence in b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wendy's
Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the world's third-largest hamburger fast-food chain with 6,711 locations, following Burger King and McDonald's. On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's. Wendy's headquarters remained in Dublin. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as the Wendy's Company. As of December 31, 2018, there are a total of 6,711 Wendy's outlets, including 353 that are company-owned and 6,358 that are franchised; 92% of all the locations are in North America. While the company determines standards for each store's exterior appearance, food quality, and menu, the store owners have control over hours of operations, interior decor, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Where's The Beef?
"Where's the beef?" is a catchphrase in the United States and Canada, introduced as a slogan for the fast food chain Wendy's in 1984. Since then it has become an all-purpose phrase questioning the substance of an idea, event, or product.Ralph Keyes, ''I love it when you talk retro: hoochie coochie, double whammy, drop a dime, and the forgotten origins of American speech'' (Macmillan, 2009) pp. 7, 161. Found aGoogle Books Accessed November 8, 2010. History The phrase first came to the public audience in a U.S. television commercial for the Wendy's chain of hamburger restaurants in 1984. The strategy behind the campaign was to distinguish competitors' (McDonald's and Burger King) big name hamburgers (Big Mac and Whopper respectively) from Wendy's "modest" Single by focusing on the large bun used by the competitors and the larger beef patty in Wendy's hamburger. In the ad, titled "Fluffy Bun", actress Clara Peller receives a burger with a massive bun but a tiny patty from a f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clara Peller
Clara Peller (August 4, 1902 – August 11, 1987) was a Russian-born American manicurist and television personality who, already an octogenarian, starred in the 1984 "Where's the beef?" advertising campaign for the Wendy's fast food restaurant chain, created by the Dancer Fitzgerald Sample advertising agency. Life and career Born in Imperial Russia, in 1902, one of eight or nine children born to Wolf Swerdlove (Swerdlov/Sverdlov; died 1949) and Yudis (aka "Julia" or "Judith") Tilkin (or Tilken; died 1952), young Clara spent most of her early life in Chicago. Her father left Russia when he was being drafted for the second time, and they settled down in Illinois. Clara married at age 20 to a local jeweler, William Peller. They had a son (Leslie) and a daughter (Marlene), but later divorced. She never remarried. She worked for 35 years as a manicurist at a local Chicago beauty salon, and later moved to the suburban North Shore area to be near her daughter, Marlene Necheles. At ag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Preston Sturges
Preston Sturges (; born Edmund Preston Biden; August 29, 1898 – August 6, 1959) was an American playwright, screenwriter, and film director. In 1941, he won the Academy Awards, Oscar for Academy Award for Best Original Screenplay, Best Original Screenplay for the film ''The Great McGinty'' (1940), his first of three nominations in the category. Sturges took the screwball comedy format of the 1930s to another level, writing dialogue that, heard today, is often surprisingly naturalistic, mature, and ahead of its time, despite the farcical situations. It is not uncommon for a Sturges character to deliver an exquisitely turned phrase and take an elaborate pratfall within the same scene. Prior to Sturges, other figures in Hollywood (such as Charlie Chaplin, D. W. Griffith, and Frank Capra) had directed films from their own scripts; however, Sturges is often regarded as the first Hollywood figure to establish success as a screenwriter and then move into directing his own scripts, at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Related categories * :Year of birth missing (living people) / :Year of birth unknown * :Date of birth missing (living people) / :Date of birth unknown * :Place of birth missing (living people) / :Place of birth unknown * :Year of death missing / :Year of death unknown * :Date of death missing / :Date of death unknown * :Place of death missing / :Place of death unknown * :Missing middle or first names See also * :Dead people * :Template:L, which generates this category or death years, and birth year and sort keys. : {{DEFAULTSORT:Living people 21st-century people People by status ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artists From Chicago
An artist is a person engaged in an activity related to creating art, practicing the arts, or demonstrating an art. The common usage in both everyday speech and academic discourse refers to a practitioner in the visual arts only. However, the term is also often used in the entertainment business, especially in a business context, for musicians and other performers (although less often for actors). "Artiste" (French for artist) is a variant used in English in this context, but this use has become rare. Use of the term "artist" to describe writers is valid, but less common, and mostly restricted to contexts like used in criticism. Dictionary definitions The ''Oxford English Dictionary'' defines the older broad meanings of the term "artist": * A learned person or Master of Arts. * One who pursues a practical science, traditionally medicine, astrology, alchemy, chemistry. * A follower of a pursuit in which skill comes by study or practice. * A follower of a manual art, such as a m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Directors
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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