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Joe Camel
Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise. In 1991, the ''Journal of the American Medical Association'' (''JAMA'') published research claiming that the Joe Camel ad campaign was appealing to children. They found that Joe Camel and the Disney Channel logo were recognized equally among six-year-olds, high school students were more familiar with him than adults, and claimed that Camel's market share among youth smokers had risen from less than 1% to 33%. The research led RJR to a lawsuit in California, and a formal complaint from the Federal Trade Commission (FTC) for "unfair practices" by exposing children to the dangers of smoking. RJR denied claims that they wer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Lung Association
The American Lung Association is a voluntary health organization whose mission is to save lives by improving lung health and preventing lung disease through education, advocacy and research. History The organization was founded in 1904 to fight tuberculosis (TB) as the National Association for the Study and Prevention of Tuberculosis by Edward Livingston Trudeau, Robert Hall Babcock, Henry Martyn Hall, Lawrence Flick, and S. Adolphus Knopf. Earlier in 1892, Flick had founded the Pennsylvania Society for the Prevention of Tuberculosis, the world's first society dedicated to the prevention of TB. The NASPT was Renamed the National Tuberculosis Association (NTA) in 1918, and then the National Tuberculosis and Respiratory Disease Association (NTRDA) in 1968; it adopted its current name in 1973. Taglines that the association has used in its public-service messages have included: * "It's a matter of life and breath," * "When you can't breathe, nothing else matters," and, currently, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascots Introduced In 1987
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Camel Mascots
A camel (from: la, camelus and grc-gre, κάμηλος (''kamēlos'') from Hebrew or Phoenician: גָמָל ''gāmāl''.) is an even-toed ungulate in the genus ''Camelus'' that bears distinctive fatty deposits known as "humps" on its back. Camels have long been domesticated and, as livestock, they provide food (milk and meat) and textiles (fiber and felt from hair). Camels are working animals especially suited to their desert habitat and are a vital means of transport for passengers and cargo. There are three surviving species of camel. The one-humped dromedary makes up 94% of the world's camel population, and the two-humped Bactrian camel makes up 6%. The Wild Bactrian camel is a separate species and is now critically endangered. The word ''camel'' is also used informally in a wider sense, where the more correct term is "camelid", to include all seven species of the family Camelidae: the true camels (the above three species), along with the "New World" camelids: the llama, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fictional Tobacco Addicts
Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditional narrow sense, "fiction" refers to written narratives in prose often referring specifically to novels, novellas, and short stories. More broadly, however, fiction encompasses imaginary narratives expressed in any medium, including not just writings but also live theatrical performances, films, television programs, radio dramas, comics, role-playing games, and video games. Definition Typically, the fictionality of a work is publicly marketed and so the audience expects the work to deviate in some ways from the real world rather than presenting, for instance, only factually accurate portrayals or character (arts), characters who are actual people. Because fiction is generally understood to not fully adhere to the real world, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Male Characters In Advertising
Male (symbol: ♂) is the sex of an organism that produces the gamete (sex cell) known as sperm, which fuses with the larger female gamete, or ovum, in the process of fertilization. A male organism cannot reproduce sexually without access to at least one ovum from a female, but some organisms can reproduce both sexually and asexually. Most male mammals, including male humans, have a Y chromosome, which codes for the production of larger amounts of testosterone to develop male reproductive organs. Not all species share a common sex-determination system. In most animals, including humans, sex is determined genetically; however, species such as ''Cymothoa exigua'' change sex depending on the number of females present in the vicinity. In humans, the word ''male'' can also be used to refer to gender in the social sense of gender role or gender identity. Overview The existence of separate sexes has evolved independently at different times and in different lineages, an example of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adbusters
The Adbusters Media Foundation is a Canadian-based Nonprofit organization, not-for-profit, Environmentalism, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." As anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free ''Adbusters'', an activist magazine devoted to challenging consumerism. The magazine has an international circulation peaking at 120,000 in the late 2000s with circulation of 60,000 in 2022. Past and present contributors to the magazine include Jonathan Barnbrook, Morris Berman, Brendan Connell, Simon Critchley, David Graeber, Michael Hardt, Chris Hedges, Bill McKibben, Jim Munroe, David Orrell, Douglas Rushkoff, Matt Taibbi, Slavoj Žižek, and others. Adbusters ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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