|
Jeff Zabin
Jeff Zabin (born 1965) is an American business author and executive who specializes in technology marketing. He is best known for popularizing the term precision marketing, which he describes as a process for capturing and managing customer data, analyzing the data to derive actionable insights, and using those insights to drive more profitable customer interactions. He is based in Chicago, Illinois. In 2009, he founded Gleanster, an IT market research firm. In 2013, he founded Starfleet Media, which focuses on content marketing for niche markets. Zabin co-authored two business books. ''The Seven Steps to Nirvana'', with Mohanbir Sawhney, and with a foreword by Don Tapscott, was published by McGraw-Hill in 2001. ''Precision Marketing'', with a foreword by Philip Kotler, was published by Wiley in 2004. Both books were translated into multiple languages. Zabin has also published more than 350 research reports and articles over the past decade, on topics ranging from business intell ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Precision Marketing
Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Precision marketing emphasizes relevance as part of the technique. To achieve Precision Marketing, marketers solicit personal preferences directly from recipients. They also collect and analyze behavioral and transactional data. Development The development of precision marketing coincides with the development of market segmentation, advancements in technology and the customer's reaction to the proliferation of mass marketing. Zabin and Brebach portray the development of market segmentation. They describe the inception of the term in the 1950s and show that with time, increasingly more information was considered relevant for marketing purposes. Market segmentation evolved from simple demographics in the 1950s to geodemographics and behavioral segmentation in the 1960s (the propensity to purchase) to psychographics data in the 1970s (personali ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aberdeen Group
Aberdeen is an international marketing intelligence company. Aberdeen's headquarters is based in Waltham, Massachusetts, United States, with an additional US office location in Wilton, CT, as well as three European offices in Versailles (France), Madrid (Spain), and Chertsey (United Kingdom). Company history Aberdeen was originally founded in 1988 to use enterprise data to help businesses make business decisions by using data governance. Aberdeen has since been acquired by two different companies: Harte Hanks Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and ful ... in September 2006 and later Halyard Capital in April 2015. The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1965 Births
Events January–February * January 14 – The Prime Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lyndon B. Johnson, sworn in for a full term as President of the United States. ** Indonesian President Sukarno announces the withdrawal of the Indonesian government from the United Nations. * January 30 – The Death and state funeral of Winston Churchill, state funeral of Sir Winston Churchill takes place in London with the largest assembly of dignitaries in the world until the 2005 funeral of Pope John Paul II. * February 4 – Trofim Lysenko is removed from his post as director of the Institute of Genetics at the Russian Academy of Sciences, Academy of Sciences in the Soviet Union. Lysenkoism, Lysenkoist theories are now treated as pseudoscience. * February 12 ** The African and Malagasy Republic, Malagasy Common Organization ('; OCA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peace Corps
The Peace Corps is an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. It was established in March 1961 by an executive order of President John F. Kennedy Executive Order 10924 and authorized by Congress the following September by the Peace Corps Act. Kennedy first publicly proposed the Peace Corps during his 1960 presidential campaign as a means to improve America's global image and leadership in the Cold War; he cited the Soviet Union's deployment of skilled citizens "abroad in the service of world communism" and argued the U.S. must do the same to advance values such as democracy and liberty. The Peace Corps was formally established within three months of Kennedy's presidency, garnering both bipartisan congressional support and popular support, particularly among recent university graduates. The official goal of the Peace Corps is to assist developing countries by providing skil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Houghton Mifflin
The asterisk ( ), from Late Latin , from Ancient Greek , ''asteriskos'', "little star", is a typographical symbol. It is so called because it resembles a conventional image of a heraldic star. Computer scientists and mathematicians often vocalize it as star (as, for example, in ''the A* search algorithm'' or '' C*-algebra''). In English, an asterisk is usually five- or six-pointed in sans-serif typefaces, six-pointed in serif typefaces, and six- or eight-pointed when handwritten. Its most common use is to call out a footnote. It is also often used to censor offensive words. In computer science, the asterisk is commonly used as a wildcard character, or to denote pointers, repetition, or multiplication. History The asterisk has already been used as a symbol in ice age cave paintings. There is also a two thousand-year-old character used by Aristarchus of Samothrace called the , , which he used when proofreading Homeric poetry to mark lines that were duplicated. Origen is kn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Wisconsin - Madison
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". Universities typically offer both undergraduate and postgraduate programs. The first universities in Europe were established by Catholic Church monks. The University of Bologna (), Italy, which was founded in 1088, is the first university in the sense of: *being a high degree-awarding institute. *using the word ''universitas'' (which was coined at its foundation). *having independence from the ecclesiastic schools and issuing secular as well as non-secular degrees (with teaching conducted by both clergy and non-clergy): grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university in medieval life, 1179–1499", McFarland, 2008, , p. 55f.de Ridder-Symoens, Hilde''A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taproot Foundation
The Taproot Foundation is a 501(c)(3) nonprofit organization that engages design, marketing, Information technology, IT, strategic management, and human resources professionals in pro bono service projects to build the infrastructure of other nonprofit organizations. Taproot Foundation's mission is to "drive social change by leading, mobilizing, and engaging professionals in pro bono service." Its work focuses around building a pro bono marketplace that, like philanthropy, is large, transparent, professional and accessible. The organization was founded in 2001 by Aaron Hurst. The current President and CEO is Lindsay Firestone Gruber. About Taproot Foundation is a national nonprofit that connects nonprofits and social change organizations with business professionals who offer pro bono services. Taproot is aims to help organizations dedicated to social change have full access—through pro bono service—to marketing, strategy, HR, and IT resources. Since 2001, Taproot’s network ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Options Initiative (For Youth)
New Options Initiative (NOI) is an initiative of the W. K. Kellogg Foundation (WKKF) that seeks to establish new pathways connecting out-of-school young adults ages 16 – 24 with meaningful career opportunities. More than four million "Disconnected Youth" are isolated from meaningful work, creating challenges for them, their families and their communities. Many report that although they are motivated to succeed, their needs are not always met by the current system, in the form of job opportunities and career paths that match their passions and recognize their core capacities. At the same time, employers are more challenged than ever to recruit and identify entry level talent, and retain hard working, effective employees. The problem of human capital and effective entry level hiring processes is a pain point felt by employers of all sizes, particularly in the service industries Service industries are those not directly concerned with the production of physical goods (such as agr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fair Isaac Corporation
FICO (legal name: Fair Isaac Corporation), originally Fair, Isaac and Company, is a data analytics company based in Bozeman, Montana, focused on credit scoring services. It was founded by Bill Fair and Earl Isaac in 1956. Its FICO score, a measure of consumer credit risk, has become a fixture of consumer lending in the United States. In 2013, lenders purchased more than 10 billion FICO scores and about 30 million American consumers accessed their scores themselves. The company reported a revenue of $1.29 billion dollars for the fiscal year of 2020. History FICO was founded in 1956 as Fair, Isaac and Company by engineer William R. "Bill" Fair and mathematician Earl Judson Isaac. The two met while working at the Stanford Research Institute in Menlo Park, California. Selling its first credit scoring system two years after the company's creation, [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. Content marketing starts with identifying the customer's needs. After that the information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Content marketing requires continuous d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real-time Bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per- impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill. Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions. RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model. Research suggests that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Text Analytics
Text mining, also referred to as ''text data mining'', similar to text analytics, is the process of deriving high-quality information from text. It involves "the discovery by computer of new, previously unknown information, by automatically extracting information from different written resources." Written resources may include websites, books, emails, reviews, and articles. High-quality information is typically obtained by devising patterns and trends by means such as statistical pattern learning. According to Hotho et al. (2005) we can distinguish between three different perspectives of text mining: information extraction, data mining, and a KDD (Knowledge Discovery in Databases) process. Text mining usually involves the process of structuring the input text (usually parsing, along with the addition of some derived linguistic features and the removal of others, and subsequent insertion into a database), deriving patterns within the structured data, and finally evaluation and inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
_-_09.JPG "Click for more on -> University Of Wisconsin - Madison")
