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Jan-Benedict Steenkamp
Joannes Evangelista Benedictus Maria "Jan-Benedict" Steenkamp (born June 12, 1959) is a marketing professor and author. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He is also the co-founder and executive director of AiMark, a global center studying key marketing strategy issues. Steenkamp is the author of ''Time to Lead'', ''Retail Disruptors'', ''Global Brand Strategy'', '' Brand Breakout'' and '' Private Label Strategy''. He is one of the most cited scholars in business and marketing. Early life Steenkamp was born in Amsterdam, as the third child of Constance Marie Therèse (née Nolet), and Petrus Antonius Josephus Maria (Piet) Steenkamp (March 8, 1925 – January 8, 2016). In 1966, the family moved to Eindhoven where his father became full professor and dean at the Eindhoven University of Technology. His father founded the Christian Democratic Appeal (CDA) which was the senior par ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the City Region of Amsterdam, urban area and 2,480,394 in the Amsterdam metropolitan area, metropolitan area. Located in the Provinces of the Netherlands, Dutch province of North Holland, Amsterdam is colloquially referred to as the "Venice of the North", for its large number of canals, now designated a World Heritage Site, UNESCO World Heritage Site. Amsterdam was founded at the mouth of the Amstel River that was dammed to control flooding; the city's name derives from the Amstel dam. Originally a small fishing village in the late 12th century, Amsterdam became a major world port during the Dutch Golden Age of the 17th century, when the Netherlands was an economic powerhouse. Amsterdam is th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christian Democratic Appeal
The Christian Democratic Appeal ( nl, Christen-Democratisch Appèl, ; CDA) is a Christian-democratic political party in the Netherlands. It was originally formed in 1977 from a confederation of the Catholic People's Party, the Anti-Revolutionary Party and the Christian Historical Union; it has participated in all but three cabinets since it became a unitary party. Health Minister Hugo de Jonge served as Leader of the Christian Democratic Appeal from July 2020 until his resignation the following December. Finance Minister Wopke Hoekstra was then chosen as ''lijstrekker'' for the 2021 general election, becoming the ''de facto'' party leader. After the 2017 general election, in which the party won 19 seats (third place), the CDA became a junior coalition partner in the Third Rutte cabinet with the People's Party for Freedom and Democracy, Democrats 66 and Christian Union. The Fourth Rutte cabinet was formed upon the same coalition. History History before 1977 Since 1880 the size ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kantar Group
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. Kantar has been majority owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion. History Acquisitions British Market Research Bureau Limited – BMRB, which was established in 1933, London, were acquired by the group in 2009 and merged into Kantar Public in 2016. The subsidiary TGI – Target Group Index of BMRB, which was established in 1969, was split and merged into the Kantar Media brand in 2009. On 24 October 2018 it was announced that the WPP board approved the plans to sell Kantar Group. In Dec 2019, Eric Salama stepped down as the CEO of Kantar Group. Eric Sala ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UNC Kenan-Flagler Business School
UNC is a three-letter abbreviation that may refer to: Education * University of Northern California (other), which may refer to: ** University of Northern California (Santa Rosa), in Petaluma, California, United States ** University of Northern California, Lorenzo Patiño School of Law in Sacramento, California, United States * The University of North Carolina system in the United States ** University of North Carolina at Chapel Hill, the flagship campus of the UNC system *** North Carolina Tar Heels, the athletic program of the Chapel Hill campus * University of Northern Colorado in Greeley, Colorado, United States * Universidad Nacional de Córdoba in Córdoba, Argentina * ''Universidad Nacional de Cajamarca'', Spanish name of National University of Cajamarca * ''Universitas Nicolai Copernici'', Latin name of Nicolaus Copernicus University in Toruń, Poland * Université de la Nouvelle-Calédonie (University of New Caledonia), the French university located in Nouméa, New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Correlation
In statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics it usually refers to the degree to which a pair of variables are ''linearly'' related. Familiar examples of dependent phenomena include the correlation between the height of parents and their offspring, and the correlation between the price of a good and the quantity the consumers are willing to purchase, as it is depicted in the so-called demand curve. Correlations are useful because they can indicate a predictive relationship that can be exploited in practice. For example, an electrical utility may produce less power on a mild day based on the correlation between electricity demand and weather. In this example, there is a causal relationship, because extreme weather causes people to use more electricity for heating or cooling. However ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conjoint Analysis
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to survey respondents and by analyzing how they make choices among these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs. Conjoint analysis originated in mathematical psychology and was developed by marketing professor Paul E. Green at the Wharton School of the University of Pennsylvania. Other prominent conjoint analysis pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Administration
Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, and marketing. Overview The administration of a business includes the performance or management of business operations and decision-making, as well as the efficient organization of people and other resources to direct activities towards common goals and objectives. In general, "administration" refers to the broader management function, including the associated finance, personnel and MIS services. Administration can refer to the bureaucratic or operational performance of routine of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities. The field of marketing science, in the pursuit of "truths" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign. Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late 1980s and early 1990s as electronic point-of-sale data grew and barcode readers led to a "marketing information revolution". Before conferences were organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aarhus University
Aarhus University ( da, Aarhus Universitet, abbreviated AU) is a public research university with its main campus located in Aarhus, Denmark. It is the second largest and second oldest university in Denmark. The university is part of the Coimbra Group, the Guild, and Utrecht Network of European universities and is a member of the European University Association. The university was founded in Aarhus, Denmark, in 1928 and comprises five faculties in Arts, Natural Sciences, Technical Sciences, Health, and Business and Social Sciences and has a total of twenty-seven departments. It is home to over thirty internationally recognised research centres, including fifteen centres of excellence funded by the Danish National Research Foundation. The university has been ranked among the top 100 world's best universities. ''Times Higher Education'' ranks Aarhus University in the top 10 of the most beautiful universities in Europe (2018). The university's alumni include Bjarne Stroustrup, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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