Influencer Marketing
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Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ...
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Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, ...
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Chiara Ferragni - Giorgio Armani Show - Milan Fashion Week - 23 Sept
Chiara is a word and place name of Italian origin, meaning "bright" or "clear", and may refer to: People * Chiara (name) * Chiara da Montefalco, (1268–1308), an Augustinian nun and abbess * Chiara (Italian singer) or Chiara Galiazzo (born 1986) * Chiara or Chiara Iezzi (born 1973), Italian actress, singer, and musician known as Chiara. Also part of the duo Paola & Chiara * Chiara (Maltese singer) or Chiara Siracusa (born 1976) Places * Chiara District, Andahuaylas, Peru * Chiara District, Huamanga, Peru Other uses * 4398 Chiara, a minor planet * Chiara River, a tributary of the Dârjov in Romania * ''Chiara'' (film), 2022 film * A song by Andrea Bocelli from the 2001 album '' Cieli di Toscana'' * A song by the jazz group Trio 3 from the 2014 album ''Wiring'' See also * ''Chiara e Serafina'', an opera semiseria by Gaetano Donizetti * Chiaramonte * Ciara (other) * Keira (other) * Paola e Chiara, an Italian pop music duo * Saint Clare (other) ...
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