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I Want My Maypo
"I Want My Maypo" was an advertising slogan used by Maltex Company of Burlington, Vermont. It was used to advertise Maypo, a brand of maple flavored oatmeal starting in the 1950s. Overview The Maltex Company marketed Maltex Cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors. At the time of the "I Want My Maypo" ad, Maltex became a subsidiary of Connecticut-based Heublein Inc. When the brand was not selling well, Maypo advertisers decided to push the product very heavily using advertising. The result was the famous Maypo commercial featuring the character 'Marky Maypo.' The black and white animated commercial was sixty seconds long. The setting was a breakfast table with Uncle Ralph trying to get his nephew, Marky, to eat his new 'surprise' cereal. However, Marky seems more interested in wearing his cowboy hat than eating the oatmeal. The frustra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burlington, Vermont
Burlington is the most populous city in the U.S. state of Vermont and the seat of Chittenden County. It is located south of the Canada–United States border and south of Montreal. As of the 2020 U.S. census, the population was 44,743. It ranks as the least populous city in the United States to also be the most populous city in its state. A regional college town, Burlington is home to Champlain College and the University of Vermont (UVM). Vermont's largest hospital, the UVM Medical Center, is within the city limits. The City of Burlington owns Vermont's largest airport, the Burlington International Airport, located in neighboring South Burlington. In 2015, Burlington became the first city in the U.S. to run entirely on renewable energy. History Early history to early 20th century Two theories have been put forward regarding the origin of Burlington's name. The first is that it was named after Richard Boyle, 3rd Earl of Burlington, and the second is that the name ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maypo
Maypo is an American brand of hot cereals. The original product was maple flavored oatmeal but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, " I Want My Maypo" by Marky Maypo. History Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in 1951. Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein. By the mid-1960s its market share had declined and Maltex was sold to American Home Products. In 2001 Homestat Farm, Ltd. purchased Maypo. Advertising The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was created by John Hubl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oatmeal
Oatmeal is a preparation of oats that have been de-husked, steamed, and flattened, or a coarse flour of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Ground oats are also called white oats. Steel-cut oats are known as coarse oatmeal, Irish oatmeal, or pinhead oats. Rolled oats were traditionally thick old-fashioned oats, but can be made thinner or smaller, and may be categorized as quick oatmeal or instant oatmeal depending on the cooking time required, which is determined by the size of the oats and the amount of precooking. Industrial preparation and varieties The oat grains are de-husked by impact, and are then heated and cooled to stabilize the groats, the seed inside the husk. The groats may be milled to produce fine, medium, or coarse oatmeal. Steel-cut oats may be small and contain broken groats from the de-husking process (these bits may be steamed and flattened to produce smaller rolled oats). Rolled oats are steamed and flattene ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat
Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BCE. Botanically, the wheat kernel is a type of fruit called a caryopsis. Wheat is grown on more land area than any other food crop (, 2014). World trade in wheat is greater than for all other crops combined. In 2020, world production of wheat was , making it the second most-produced cereal after maize. Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing due to the unique viscoelastic and adhesive properties of gluten proteins, which facilitate the production of processed foods, whose consumption is inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barley
Barley (''Hordeum vulgare''), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains, particularly in Eurasia as early as 10,000 years ago. Globally 70% of barley production is used as animal fodder, while 30% as a source of fermentable material for beer and certain distilled beverages, and as a component of various foods. It is used in soups and stews, and in barley bread of various cultures. Barley grains are commonly made into malt in a traditional and ancient method of preparation. In 2017, barley was ranked fourth among grains in quantity produced () behind maize, rice and wheat. Etymology The Old English word for barley was ', which traces back to Proto-Indo-European and is cognate to the Latin word ' "flour" (''see corresponding entries''). The direct ancestor of modern English ''barley'' in Old English was the derived adjective ''bærlic'', meaning "of barley". The first citation of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maple
''Acer'' () is a genus of trees and shrubs commonly known as maples. The genus is placed in the family Sapindaceae.Stevens, P. F. (2001 onwards). Angiosperm Phylogeny Website. Version 9, June 2008 nd more or less continuously updated since http://www.mobot.org/MOBOT/research/APweb/. There are approximately 132 species, most of which are native to Asia, with a number also appearing in Europe, northern Africa, and North America. Only one species, ''Acer laurinum'', extends to the Southern Hemisphere.Gibbs, D. & Chen, Y. (2009The Red List of Maples Botanic Gardens Conservation International (BGCI) The type species of the genus is the sycamore maple, '' Acer pseudoplatanus'', the most common maple species in Europe.van Gelderen, C. J. & van Gelderen, D. M. (1999). ''Maples for Gardens: A Color Encyclopedia'' Maples usually have easily recognizable palmate leaves ('' Acer negundo'' is an exception) and distinctive winged fruits. The closest relatives of the maples are the horse c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heublein
Heublein Inc. (also known as Heublein Spirits) was an American producer and distributor of alcoholic beverages and food throughout the 20th century. During the 1960s and 1970s its stock was regarded as one of the most stable financial investments, earning it inclusion in the Nifty Fifty. History Heublein began as a restaurant founded in 1862 in Hartford, Connecticut, by Andrew Heublein, a German American entrepreneur. His two sons, Gilbert F. and Louis, soon joined the business. In 1875 they accepted a large order for pre-mixed martini and manhattan cocktails for the annual picnic of the Governor's Foot Guard. Rain forced the event's cancellation. When a restaurant employee whom the brothers had instructed to dispose of the canceled cocktails several days later determined them to have withstood shelf storage safely, they began selling the pre-mixed cocktails from the restaurant. So popular were the ready-made cocktails that Heublein built a distillery just to satisfy the demand. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Animated
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings. Other common animation methods apply a stop motion technique to two- and three-dimensional objects like paper cutouts, puppets, or clay figures. A cartoon is an animated film, usually a short film, featuring an exaggerated visual style. The style takes inspiration from comic strips, often featuring anthropomorphic animals, superheroes, or the adventures of human protagonists. Especially with animals that form a natural predator/prey relationship (e.g. cats and mice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logo
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a Typographic ligature, ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon (publishing), colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Online Etymology Dictionary, Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
