I Can't Believe It's Yogurt!
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I Can't Believe It's Yogurt!
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products. History I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas. Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!". I Can't Believe It's Yogurt! was acquired by Yogen Früz in 1996. 1991 Austin massacre In 1991, four young girls were murdered in an I Can't Believe It's Yogurt! shop in Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co .... The ...
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Brice Foods
Brice Foods was a company based out of Dallas, Texas, and was the parent of the frozen yogurt franchise I Can't Believe It's Yogurt. Brice Foods was sold in 1996 to Yogen Früz of Toronto, Canada, and the founders were no longer involved in the company. I Can't Believe It's Yogurt I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas. In 1981, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name from "This Can't Be Yogurt!" to the backronym for its initials, "The Country's Best Yogurt." Fraud case In 1999, several Brice Foods executives were sued for investment fraud and conspiracy by investors in international franchise operations. The allegations related to Brice Foods' misappropriation of investor funds and defaulting on promissory notes back to 1992, and the flow of money to top company executives of Brice Fo ...
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