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Invariance Principle
In cognitive linguistics, the invariance principle is a simple attempt to explain similarities and differences between how an idea is understood in "ordinary" usage, and how it is understood when used as a conceptual metaphor. Kövecses (2002: 102) provides the following examples based on the semantics of the English verb ''to give'': :She gave him a book. (source language) Based on the metaphor CAUSATION IS TRANSFER we get: :(a) She gave him a kiss. :(b) She gave him a headache. However, the metaphor does not work in exactly the same way in each case, as seen in: :(a') She gave him a kiss, ''and he still has it''. :(b') She gave him a headache, ''and he still has it''. The invariance principle offers the hypothesis that metaphor only maps components of meaning from the source language that remain coherent in the target context. The components of meaning that remain coherent in the target context retain their "basic structure" in some sense, so this is a form of invariance. Geor ...
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Cognitive Linguistics
Cognitive linguistics is an interdisciplinary branch of linguistics, combining knowledge and research from cognitive science, cognitive psychology, neuropsychology and linguistics. Models and theoretical accounts of cognitive linguistics are considered as psychologically real, and research in cognitive linguistics aims to help understand cognition in general and is seen as a road into the human mind. There has been scientific and terminological controversy around the label "cognitive linguistics"; there is no consensus on what specifically is meant with the term. Background The roots of cognitive linguistics are in Noam Chomsky’s 1959 critical review of B. F. Skinner’s ''Verbal Behavior''. Chomsky's rejection of behavioural psychology and his subsequent anti-behaviourist activity helped bring about a shift of focus from empiricism to mentalism in psychology under the new concepts of cognitive psychology and cognitive science. Chomsky considered linguistics as a subfield ...
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Figure Of Speech
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into '' schemes,'' which vary the ordinary sequence of words, and '' tropes,'' where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and". An example of a trope is the metaphor, describing one thing as something that it clearly is not in order to lead the mind to compare them, in "All the world's a stage." Four rhetorical operations Classical rhetoricians classified figures of speech into four categories or :Jansen, Jeroen (2008) Imitatio'' ...
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John Benjamins Publishing Company
John Benjamins Publishing Company is an independent academic publisher in social sciences and humanities with its head office in Amsterdam, Netherlands. The company was founded in the 1960s by John and Claire Benjamins and is currently managed by their daughter Seline Benjamins. Its North American office is in Philadelphia.Philadelphia (North American office)
. John Benjamins Publishing Company. Retrieved on November 19, 2011. John Benjamins is especially noted for its publications in , ,

Mark Johnson (professor)
Mark L. Johnson (born 24 May 1949 in Kansas City, Missouri) is Knight Professor of Liberal Arts and Sciences in the Department of Philosophy at the University of Oregon. He is known for contributions to embodied philosophy, cognitive science and cognitive linguistics, some of which he has coauthored with George Lakoff such as ''Metaphors We Live By''. However, he has also published on philosophical topics such as John Dewey, Immanuel Kant and ethics. Bibliography ''Morality for Humans: Ethical Understanding from the Perspective of Cognitive Science'' University of Chicago Press, 2014. University of Chicago Press, 2007. * ''Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought'' (coauthored with George Lakoff), Basic Books, 1999. *''Moral Imagination: Implications of Cognitive Science for Ethics'' University of Chicago Press, 1993. * University of Chicago Press, 1987. * ''Philosophical Perspectives on Metaphor'', University of Minnesota, 1981. * ''Met ...
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Oxford University Press
Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print books by decree in 1586, it is the second oldest university press after Cambridge University Press. It is a department of the University of Oxford and is governed by a group of 15 academics known as the Delegates of the Press, who are appointed by the vice-chancellor of the University of Oxford. The Delegates of the Press are led by the Secretary to the Delegates, who serves as OUP's chief executive and as its major representative on other university bodies. Oxford University Press has had a similar governance structure since the 17th century. The press is located on Walton Street, Oxford, opposite Somerville College, in the inner suburb of Jericho. For the last 500 years, OUP has primarily focused on the publication of pedagogical texts and ...
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Journal Of Pragmatics
The ''Journal of Pragmatics'' is a monthly peer-reviewed academic journal covering the linguistic subfield of pragmatics. It was established in 1977 by Jacob L. Mey (at that time Odense University) and Hartmut Haberland (Roskilde University). The current editors-in-chief are Anne Bezuidenhout ( University of South Carolina) and Andreas H. Jucker (University of Zurich). Previous editors-in-chief include Marina Terkourafi (Leiden University; 2017-2021), Michael Haugh (The University of Queensland; 2015-2020), Neal R. Norrick (Saarland University; 2010–2016) and Jonathan Culpeper (Lancaster University; 2009–2014). According to ''Journal Citation Reports'', the journal has a 2021 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 1.86. References External ...
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Walter De Gruyter
Walter de Gruyter GmbH, known as De Gruyter (), is a German scholarly publishing house specializing in academic literature. History The roots of the company go back to 1749 when Frederick the Great granted the Königliche Realschule in Berlin the royal privilege to open a bookstore and "to publish good and useful books". In 1800, the store was taken over by Georg Reimer (1776–1842), operating as the ''Reimer'sche Buchhandlung'' from 1817, while the school’s press eventually became the ''Georg Reimer Verlag''. From 1816, Reimer used the representative Sacken'sche Palace on Berlin's Wilhelmstraße for his family and the publishing house, whereby the wings contained his print shop and press. The building became a meeting point for Berlin salon life and later served as the official residence of the president of Germany. Born in Ruhrort in 1862, Walter de Gruyter took a position with Reimer Verlag in 1894. By 1897, at the age of 35, he had become sole proprietor of the h ...
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Trope (linguistics)
A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech. Keith and Lundburg describe a trope as, "a substitution of a word or phrase by a less literal word or phrase." The word ''trope'' has also come to be used for describing commonly recurring or overused literary and rhetorical devices, motifs or clichés in creative works. Literary tropes span almost every category of writing, such as poetry, film, plays, and video games. Origins The term ''trope'' derives from the Greek (''tropos''), "turn, direction, way", derived from the verb τρέπειν (''trepein''), "to turn, to direct, to alter, to change". Tropes and their classification were an important field in classical rhetoric. The study of tropes has been taken up again in modern criticism, especially in deconstruction. Tropological criticism (not to be confused with tropological reading, a type of biblical exegesis) is the historical study of tr ...
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Metonymy
Metonymy () is a figure of speech in which a concept is referred to by the name of something closely associated with that thing or concept. Etymology The words ''metonymy'' and ''metonym'' come from grc, μετωνυμία, 'a change of name', from , 'after, post, beyond' and , , a suffix that names figures of speech, from , or , 'name'. Background Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy. Both metonymy and metaphor involve the substitution of one term for another. In metaphor, this substitution is based on some specific analogy between two things, whereas in metonymy the substitution is based on some understood association or contiguity. American literary theorist Kenneth Burke considers metonymy as one of four "master tropes": metaphor, metonymy, ...
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Mark Turner (cognitive Scientist)
Mark Turner (born 1954) is a cognitive scientist, linguist, and author. He is Institute Professor and Professor of Cognitive Science at Case Western Reserve University. He has won an Anneliese Maier Research Prize from the Alexander von Humboldt Foundation (2015) and a Grand Prix (''Prix du Rayonnement de la langue et de la littérature françaises'') from the French Academy (1996) for his work in these fields. Turner and Gilles Fauconnier founded the theory of conceptual blending, presented in textbooks and encyclopedias. Turner is also the director of the Cognitive Science Network (CSN) and co-director of the Distributed Little Red Hen Lab. His wife is the writer Megan Whalen Turner. Books *''Death is the Mother of Beauty: Mind, Metaphor, Criticism'' (University of Chicago Press, 1987) *''More Than Cool Reason: A Field Guide to Poetic Metaphor'' (with George Lakoff, University of Chicago Press, 1989) *''Reading Minds: The Study of English in the Age of Cognitive Science'' (Pr ...
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Conceptual Metaphor
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is ''rising''") or the understanding of time in terms of money (e.g. "I ''spent'' time at work today"). A conceptual domain can be any mental organization of human experience. The regularity with which different languages employ the same metaphors, often perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain. This theory has gained wide attention, although some researchers question its empirical accuracy. This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work ''Metaphors We Live By'' in 1980. Since then, the field of metaphor studies within the larger discip ...
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George Lakoff
George Philip Lakoff (; born May 24, 1941) is an American cognitive linguistics, cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson (philosopher), Mark Johnson's 1980 book ''Metaphors We Live By'' has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book ''Moral Politics'', Lakoff described Conservatism, conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the State (polity), state, and Liberalism, liberal/Progressivism, progressive voters as being influenced by the "nurturant parent model" as the folk psychology, folk psychological metaphor for this complex phen ...
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