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Intent Detection
User intent, also known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites. Optimizing For User Intent To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops. Creating content with user intent in mind helps increase the value of the information being showcased. Keyword research can help determine user intent. The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. Google can show SERP features such as featured snippets, knowledge cards or knowledge panels for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web page of a single entity (e.g., ''youtube'' or ''delta air line ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Search
Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile (band), a Canadian rock band * Mobiles (band), a 1980s British band Other uses in music * Mobile (album), ''Mobile'' (album), a 1999 album by Brazilian Paulinho Moska * Mobile (song), "Mobile" (song), a 2003 song by Avril Lavigne from ''Let Go'' * "Mobile", a song by Gentle Giant from the album ''Free Hand'' Other uses in arts, entertainment, and media * Mobile (sculpture), a kinetic sculpture constructed to take advantage of the principle of equilibrium * Mobile (TV series), ''Mobile'' (TV series), a British ITV drama * "Mobile", a short story by J. G. Ballard, later renamed "Venus Smiles" * Mobile, a GunBound#Mobiles, feature of the game ''GunBound'' * ''Mobile Magazine'', a publication on portable electronics Military and law enforcement ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Marketing
Mobile marketing is a multi-channel Online advertising, online marketing technique focused at reaching a specific audience on their smartphones, feature phones, Tablet computer, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones Short Message Service, SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Principle Of Least Astonishment
In user interface design and software design, the principle of least astonishment (POLA), also known as principle of least surprise, proposes that a component of a system should behave in a way that most users will expect it to behave, and therefore not astonish or surprise users. The following is a corollary of the principle: "If a necessary feature has a high astonishment factor, it may be necessary to redesign the feature." The principle has been in use in relation to computer interaction since at least the 1970s. Although first formalized in the field of computer technology, the principle can be applied broadly in other fields. For example, in writing, a cross-reference to another part of the work or a hyperlink should be phrased in a way that accurately tells the reader what to expect. Origin An early reference to the "Law of Least Astonishment" appeared in the PL/I Bulletin in 1967 (PL/I is a programming language released by IBM in 1966). By the late 1960s, PL/I had becom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Result Page
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types: * organic search: retrieved by the search engine's algorithm; * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the ''SERP'' normally includes a title, a link that points to the actual page on the Web, and a short description, known as a snippet, showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yield many pages of results. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page. As a result, subsequent pages may not be as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intent Marketing
Intent marketing is about marketing a product or a service based on consumers' intent to adopt, purchase or consume that particular service which the subscriber may have explicitly or implicitly conveyed. Marketing to consumers' intent is expected to produce better ROI because of the absence of the need to create awareness about a product or service in the consumer's mind before promoting it. Consumer's intent for consuming a product or service may either be predicted based on behavioral data or captured explicitly when the subscriber tries to purchase a product and the transaction has been aborted for some reason. Intent Data Sources Most marketers are familiar with Search Marketing (both Search engine marketing and search engine optimization) as an intent data source, but there are other important sources, including: * site data * off-site web activity * point-of-sale, CRM * social data * content consumption data. In essence, intent data is the digital footprints left behi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Homonym
In linguistics, homonyms are words which are either; '' homographs''—words that mean different things, but have the same spelling (regardless of pronunciation), or '' homophones''—words that mean different things, but have the same pronunciation (regardless of spelling). Using this definition, the words ''row'' (propel with oars), ''row'' (a linear arrangement) and ''row'' (an argument) are homonyms because they are homographs (though only the first two are homophones); so are the words ''see'' (vision) and ''sea'' (body of water), because they are homophones (though not homographs). A more restrictive and technical definition requires that homonyms be simultaneously homographs ''and'' homophoneshomonym ''Random House Unabridged Dictionary'' at dictionary.com—that is, they have identical spelling ''and'' pronunciation but different mea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Local Search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local user intent, intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amazon (company)
Amazon.com, Inc., doing business as Amazon, is an American Multinational corporation, multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevue, Washington, the company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store". Today, Amazon is considered one of the Big Tech, Big Five American technology companies, the other four being Alphabet Inc., Alphabet, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. The company has multiple subsidiaries, including Amazon Web Services, providing cloud computing; Zoox (company), Zoox, a self-driving car division; Kuiper Systems, a satellite Internet provider; and Amazon Lab126, a computer hardware R&D provider. Other subsidiaries include Ring (company), Ring, Twitch (service), Twitch, IMDb, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web page of a single entity (e.g., ''youtube'' or ''delta air line ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
