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Individual Branding
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products. Individual branding contrasts with umbrella branding and corporate branding, in which the firm markets all of its product together, using the same brand name and identity. Applicability Individual branding is the most effective when a company offers numerous unconnected commodities, which vary in quality and price and target different market segments. It is also useful when introducing a new, high-risk product to the market, in order to manage risks to existing brands if the new produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ace (brand)
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. Background The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear)Eduard Smulders, Wolfga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rexona
Rexona is an Australian deodorant and antiperspirant brand, owned by British conglomerate Unilever. While marketed under the Rexona name in most countries, it is known as Rexena ( ja, レセナ; ko, 레세나) in Japan and South Korea, Sure in the United Kingdom, Ireland and India, Shield in South Africa, and Degree in the United States and Canada. The Rexona aerosol spray deodorant range are manufactured in Australia. All the other Rexona deodorant types (including roll-ons, etc) are now all manufactured in the Philippines. History Rexona was developed in 1908 by Australian Samuel Fuller Sheffer and his wife, Alice. Unilever took over the Australian company in 1989 and eventually integrated it into its global personal care line-up of brands. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. In 2015 the brand launched a new range of fragrances with a new canister design, at the same time changing the formula. This has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dove (toiletries)
Dove is a brand owned by the multinational consumer goods company Unilever. Dove products are manufactured in countries around the world. The products are sold in more than 150 countries and are offered for both women, men, and babies. Dove's logo is a silhouette profile of the brand's dove, namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers. Product lines Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetarian soap, vegetable oil based soaps. In January 2010, Unilever launched a men's toiletries range that was branded as "Dove Men + Care". In November 2013, Steve Bell o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axe (brand)
Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Products Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included ''Musk'', ''Spice'', ''Amber'', ''Oriental'', and ''Marine''. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called the Axe Bullet. The brand has also extended into other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Domestos
Domestos is a British brand of household cleaning range which contains bleach (primarily sodium hypochlorite NaOCl). It is manufactured by Unilever. Domestos (and Chlorox, essentially a 10–25% solution of sodium hypochlorite) contains 100,000 ppm (10%) of the active component, available chlorine; many other bleaches contain 50,000 or less. History Domestos was first produced in 1929 by Wilfrid Augustine Handley (1901–1975) , a dentist from Heaton, Newcastle upon Tyne in the North East of England, and sold door-to-door by salesmen who refilled stoneware jars bought by the customers. In 1961 the company was acquired by Lever Brothers. Product range *Thick Bleach – "with a variety of fragrances" – rebranded as "Domestos 24HR", with a reformulation to give "24hr protection from flying germs." – rebranded again as "Domestos Extended Germ-Kill". Still branded Thick Bleach in Australia. *Domestos 5x – "a bleach which lasts 5x longer than any other bleach or to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I Can't Believe It's Not Butter
I Can't Believe It's Not Butter! is a brand of a spreadable emulsion of vegetable oil in water with butter flavorCalvani Terry. ''Antitrust Law Journal'', 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'") produced by Upfield and marketed as a substitute for butter. History The J.H. Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low-cost alternative to butter for the food service industry. The name originated from a comment by the husband of a company secretary as he sampled the product and it was first marketed to retail consumers in 1981. The company was acquired by Unilever in 1986, which then expanded sales of the product, previously only available primarily in the Washington, DC/Baltimore area, throughout the entire United States in 1988 and later to the United Kingdom, Canada and Mexico in 1991.Wyman, Carolyn (2004). Better Than Homemade: Amazing Foods T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lipton
Lipton is a British brand of tea, owned by Ekaterra. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is named after its founder, Sir Thomas Lipton, who founded it in 1890. The Lipton ready-to-drink beverages are sold by "Pepsi Lipton International", a company jointly owned by Ekaterra and PepsiCo. They also make soup, but this is not as widespread. History Origins In 1871, Thomas Lipton (1848–1931) of Glasgow, Scotland, used his small savings to open his own shop, and by the 1880s the business had grown to more than 200 shops. In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores, Maypole Dairy Company, Vyes & Boroughs, Templetons, Galbraiths & Pearks to form a food group with more than 3,000 shops. The group traded in the high street under various names, but was registered on the UK stock market as Allied Suppliers. Lipton's bec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pampers
Pampers is a brand of baby and toddler products marketed by Procter & Gamble. History In 1961, P&G researcher Victor Mills disliked changing the cloth diapers of his newborn grandchild. He assigned fellow researchers in P&G's Exploratory Division in Miami Valley, Ohio to look into making a better disposable diaper. They were created by researchers at P&G including Vic Mills and Norma Lueders Baker. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton & Bowles. In 1982, P&G developed elasticized single and double gussets around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed. In fact, the first patent for the use of double gussets in a diaper was in 1973 by P&G. In 1982, Pampers introduced an elasticized wingfold diaper with elastic leg gathers and refastenable tapes which was a cross between the early 1960s design and the modern hourglass shape, a feature that was first introduced on Luvs in 1976 and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fairy Liquid
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom and is now used on a number of P&G products in various markets. It is closely related to the Dawn dishwashing product range sold in the USA and to Dreft, Yes and JAR brands used by P&G in various European and international markets. In the United Kingdom and Ireland, Fairy Liquid is traditionally green, as mentioned in the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid". P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland. Fairy Liquid is available in a variety of colour, scent, format and packaging designs which, vary somewhat in each market. The orig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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