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IP Delivery
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location. Geographical information provided by the visitor In geotargeting with geolocation software, the geolocation is based on geographical and other personal information that is provided by the visitor or others. Content by choice Some websites, for example FedEx and UPS, utilize geotargeting by giving users the choice to select their country location. The user is th ...
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Wikimedia Donation Banners
The Wikimedia Foundation, Inc., or Wikimedia for short and abbreviated as WMF, is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California and registered as a charitable foundation under local laws. Best known as the hosting platform for Wikipedia, a crowdsourced online encyclopedia, it also hosts other related projects and MediaWiki, a wiki software. The Wikimedia Foundation was established in 2003 in St. Petersburg, Florida, by Jimmy Wales as a nonprofit way to fund Wikipedia, Wiktionary, and other crowdsourced wiki projects that had until then been hosted by Bomis, Wales's for-profit company. The Foundation finances itself mainly through millions of small donations from Wikipedia readers, collected through email campaigns and annual fundraising banners placed on Wikipedia and its sister projects. These are complemented by grants from philanthropic organizations and tech companies, and starting in 2022, by services income from Wikimedia Ent ...
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United Parcel Service
United Parcel Service (UPS, stylized as ups) is an American multinational corporation, multinational package delivery, shipping & receiving and supply chain management company founded in 1907. Originally known as the American Messenger Company specializing in telegraphs, UPS has grown to become a Fortune 500 company and one of the world's largest shipping couriers. UPS today is primarily known for its ground shipping services as well as the UPS Store, a retail chain which assists UPS shipments and provides tools for small businesses. In addition, UPS offers Air cargo, air shipping on an overnight or two-day basis and delivers to post office boxes through UPS SurePost, a subsidiary that passes on packages to the United States Postal Service for Last mile (transportation), last-mile delivery. UPS is the largest courier company in the world by revenue, with annual revenues around US$85 billion in 2020, ahead of competitors DHL and FedEx. UPS' main international hub, UPS Worldport i ...
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Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ...
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Copyright
A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States. Some jurisdictions require "fixing" copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders. These rights frequently include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution. Copyrights can be granted by public law and are in that case considered "territorial righ ...
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User Agent
In computing, a user agent is any software, acting on behalf of a user, which "retrieves, renders and facilitates end-user interaction with Web content". A user agent is therefore a special kind of software agent. Some prominent examples of user agents are web browsers and email readers. Often, a user agent acts as the client in a client–server system. In some contexts, such as within the Session Initiation Protocol (SIP), the term ''user agent'' refers to both end points of a communications session. User agent identification When a software agent operates in a network protocol, it often identifies itself, its application type, operating system, device model, software vendor, or software revision, by submitting a characteristic identification string to its operating peer. In HTTP, SIP,RFC 3261, ''SIP: Session Initiation Protocol'', IETF, The Internet Society (2002) and NNTP protocols, this identification is transmitted in a header field ''User-Agent''. Bots, such as Web ...
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IP Address Spoofing
In computer networking, IP address spoofing or IP spoofing is the creation of Internet Protocol (IP) packets with a false source IP address, for the purpose of impersonating another computing system. Background The basic protocol for sending data over the Internet network and many other computer networks is the Internet Protocol (IP). The protocol specifies that each IP packet must have a header which contains (among other things) the IP address of the sender of the packet. The source IP address is normally the address that the packet was sent from, but the sender's address in the header can be altered, so that to the recipient it appears that the packet came from another source. The protocol requires the receiving computer to send back a response to the source IP address therefore spoofing is mainly used when the sender can anticipate the network response or does not care about the response. The source IP address provides only limited information about the sender. It may p ...
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User Agent
In computing, a user agent is any software, acting on behalf of a user, which "retrieves, renders and facilitates end-user interaction with Web content". A user agent is therefore a special kind of software agent. Some prominent examples of user agents are web browsers and email readers. Often, a user agent acts as the client in a client–server system. In some contexts, such as within the Session Initiation Protocol (SIP), the term ''user agent'' refers to both end points of a communications session. User agent identification When a software agent operates in a network protocol, it often identifies itself, its application type, operating system, device model, software vendor, or software revision, by submitting a characteristic identification string to its operating peer. In HTTP, SIP,RFC 3261, ''SIP: Session Initiation Protocol'', IETF, The Internet Society (2002) and NNTP protocols, this identification is transmitted in a header field ''User-Agent''. Bots, such as Web ...
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Cloaking
Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is sometimes to deceive search engines so they display the page when it would not otherwise be displayed (black hat SEO). However, it can also be a functional (though antiquated) technique for informing search engines of content they would not otherwise be able to locate because it is embedded in non-textual containers, such as video or certain Adobe Flash components. Since 2006, better methods of accessibility, including progressive enhancement, have ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Web Crawler
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request bots to index only parts of a website, or nothing at all. The number of Internet pages is extremely large; ev ...
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Ping (networking Utility)
ping is a computer network administration software utility used to test the reachability of a host on an Internet Protocol (IP) network. It is available for virtually all operating systems that have networking capability, including most embedded network administration software. Ping measures the round-trip time for messages sent from the originating host to a destination computer that are echoed back to the source. The name comes from active sonar terminology that sends a pulse of sound and listens for the echo to detect objects under water. Ping operates by means of Internet Control Message Protocol (ICMP) packets. ''Pinging'' involves sending an ICMP echo request to the target host and waiting for an ICMP echo reply. The program reports errors, packet loss, and a statistical summary of the results, typically including the minimum, maximum, the mean round-trip times, and standard deviation of the mean. The command-line options of the ping utility and its output vary between t ...
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Traceroute
In computing, traceroute and tracert are computer network diagnostic commands for displaying possible routes (paths) and measuring transit delays of packets across an Internet Protocol (IP) network. The history of the route is recorded as the round-trip times of the packets received from each successive host (remote node) in the route (path); the sum of the mean times in each hop is a measure of the total time spent to establish the connection. Traceroute proceeds unless all (usually three) sent packets are lost more than twice; then the connection is lost and the route cannot be evaluated. Ping, on the other hand, only computes the final round-trip times from the destination point. For Internet Protocol Version 6 (IPv6) the tool sometimes has the name traceroute6 and tracert6. Implementations The command traceroute is available on many modern operating systems. On Unix-like systems such as FreeBSD, macOS, and Linux it is available as a command line tool. Traceroute is al ...
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