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Hype (marketing)
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media. Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often participate as a form of conspicuous consumption to signify characteristics about themselves. Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales of €445,000. When hype marketing is used to drive demand for limited-edition goods, consumers sometimes attempt resell those good on secondary markets for a profit (comparable to ticket scalping). The resale market is a $24 billion dollar industry. Method Luxury brands may release products as a collaborate wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pop-up Retail
Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event. The modern trend of pop-up retail started in Los Angeles in the late 1990s, and went on to become popular internationally. Pop-up retail was an increasing factor during the retail apocalypse of the 2010s, including seasonal Halloween retailers who operate stores in vacant spaces during the season. In 2018 the pop-up industry was estimated to be worth $50 billion. History Temporary retail establishments date at least to the Vienna December market in 1298 and the European Christmas markets that followed. Seasonal farmer's markets, holiday fireworks stands, Halloween costume shops, consumer expos, and event-specific concessions are other examples of temporary retailing. The Ritual Expo was one of the first iterations of the modern po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creator Economy
The Creator economy or also known as influencer economy, is a software-facilitated economy that allows creators and influencers to earn revenue from their creations. Examples of creator economy software platforms include YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans, Tiki and Patreon. History In 1997, Stanford University's Paul Saffo suggested that the creator economy first came into being in 1997 as the "new economy". Early creators in that economy worked with animations and illustrations, but at the time there was no available marketplace infrastructure to enable them to generate revenue. The term "creator''"'' was coined by YouTube in 2011 to be used instead of "YouTube star", an expression that at the time could only apply to famous individuals on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content. The creator economy consists of approximately 50 million content creators, and there ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Content House
A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house. They are most associated with the users of TikTok, a video-sharing social networking service; and have been referred to as "TikTok houses". History An early example of a content house was first seen in the 1999 reality television show '' Big Brother'', and the franchise that the show inspired. Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series derive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Collab House
A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house. They are most associated with the users of TikTok, a video-sharing social networking service; and have been referred to as "TikTok houses". History An early example of a content house was first seen in the 1999 reality television show '' Big Brother'', and the franchise that the show inspired. Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series derive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Bot
A software bot is a type of software agent in the service of software project management and software engineering. A software bot has an identity and potentially personified aspects in order to serve their stakeholders. Software bots often compose software services and provide an alternative user interface, which is sometimes, but not necessarily conversational. Software bots are typically used to execute tasks, suggest actions, engage in dialogue, and promote social and cultural aspects of a software project. The term ''bot'' is derived from robot. However, robots act in the physical world and software bots act only in digital spaces. Some software bots are designed and behave as chatbots, but not all chatbots are software bots. Erlenhov et al. discuss the past and future of software bots and show that software bots have been adopted for many years. Usage Software bots are used to support development activities, such as communication among software developers and automation o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comme Des Garçons
Comme des Garçons (also known as CDG) is a Japanese fashion label based in Paris that was created and led by Rei Kawakubo. Its French flagship store is located in Paris. This label owns a world-wide store chain featuring various lines of products in major cities such as London, Melbourne, Hong Kong, New York City and in the Ginza district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume. The company features its main collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year". History The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. It is written in Japanese as コム・デ・ギャルソン (''Komu de Gyaruson''). The name translates as "like boys" in French. The brand's name was inspired by Françoise Hardy's 1962 song " Tous les garçons et les filles", particularly from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York University
New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the non-denominational all-male institution began its first classes near City Hall based on a curriculum focused on a secular education. The university moved in 1833 and has maintained its main campus in Greenwich Village surrounding Washington Square Park. Since then, the university has added an engineering school in Brooklyn's MetroTech Center and graduate schools throughout Manhattan. NYU has become the largest private university in the United States by enrollment, with a total of 51,848 enrolled students, including 26,733 undergraduate students and 25,115 graduate students, in 2019. NYU also receives the most applications of any private institution in the United States and admission is considered highly selective. NYU is organized int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artificial Scarcity
Artificial scarcity is scarcity of items despite the technology for production or the sufficient capacity for sharing. The most common causes are monopoly pricing structures, such as those enabled by laws that restrict competition or by high fixed costs in a particular marketplace. The inefficiency associated with artificial scarcity is formally known as a deadweight loss. Background In a capitalist system, an enterprise is judged to be successful and efficient if it is profitable. To obtain maximum profits, producers may be restricting production rather than ensuring the maximum utilisation of resources. This strategy of restricting production by firms in order to obtain profits in a capitalist system or mixed economy is known as creating artificial scarcity. Artificial scarcity essentially describes situations where the producers or owners of a good restrict its availability to others beyond what is strictly necessary. Ideas and information are prime examples of unnecessaril ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Fashion
Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores quickly, while demand is at its highest. The term ''fast fashion'' is also used generically to describe the products of the fast fashion business model. Fast fashion grew during the late 20th century as manufacturing of clothing became less expensive — the result of more efficient supply chains and new quick response manufacturing methods, and greater reliance on low-cost labor from the apparel manufacturing industries of South, Southeast, and East Asia, where women make up 85-90% of the garment workforce. Labor practices of fast fashion are often exploitative, and due to the gender concentration of the garment industry, women are more vulnerable. Retailers who employ the fast fashion strategy include Primark, H&M, Shein (company), Shein, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ready-made Garment
Ready-made garments are mass-produced finished textile products of the clothing industry. Ready-made are garments that can be bought off of store racks or online, and are ready to wear. They are not custom tailored according to measurements, but rather generalized according to anthropometric studies to fit a general range. They are made from many different fabrics and yarns. Their characteristics depend on the fibers used in their manufacture. Ready-made garments are divided into the following types: outer clothing, which includes workwear and uniforms, leisure wear, and sportswear (e.g., suits, pants, dresses, ladies' suits, blouses, blazers, jackets, cardigans, sweaters, coats, sports jackets, skirts, shirts, ties, jeans, shorts, T-shirts, polo shirts, sports shirts, tracksuits, bathing shorts, bathing suits); and undergarments, which include jersey goods and lingerie (e.g. underpants, undershirts, socks, stockings, and pantyhose). History The first ready-made garment factory ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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