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Hoover Free Flights Promotion
The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms. Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion afte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airline Ticket
An airline ticket is a document or electronic record, issued by an airline or a travel agency, that confirms that an individual is entitled to a seat on a flight on an aircraft. The airline ticket may be one of two types: a ''paper ticket'', which comprises coupons or vouchers; and an electronic ticket (commonly referred to as an ''e-ticket''). The ticket, in either form, is required to obtain a boarding pass during check-in at the airport. Then with the boarding pass and the attached ticket, the passenger is allowed to board the aircraft. Details Regardless of the type, tickets contain the following information: *The passenger's name *The issuing airline *A ticket number, including the airline's three-digit code at the start of the number *The cities between which the ticket is valid for travel *Flight for which the ticket is valid (unless the ticket is "open") *Baggage allowance. (Not always visible on a printout but recorded electronically for the airline) *Fare. (Not always ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1992 In The United Kingdom
Events from the year 1992 in the United Kingdom. This year was the Ruby Jubilee of Queen Elizabeth II. This year is notable for a fourth-term general election victory for the Conservative Party; "Black Wednesday" (16 September), the suspension of the UK's membership of the European Exchange Rate Mechanism; and an '' annus horribilis'' for the Royal Family. Incumbents *Monarch – Elizabeth II *Prime Minister – John Major (Conservative) *Parliament ** 50th (until 16 March) ** 51st (starting 27 April) Events January * January – Statistics show that economic growth returned during the final quarter of 1991 after five successive quarters of contraction. * 9 January ** Liberal Democrat leader Paddy Ashdown proposes a £3billion package which would create 400,000 jobs in 12 months. ** Alison Halford, the UK's most senior policewoman, is suspended from duty for a second time following a police authority meeting. * 10 January – The first full week of 1992 sees some 4, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Air Miles
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates. The programs are available in Canada, the Netherlands and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines. History The Air Miles concept was created by Sir Keith Mills, and began operating in the UK in November 1988. British company Loyalty Management Group (LMG) operated the program and licensed the rights to it in other countries to other operators. LMG was later acquired by Canadian firm Group Aeroplan, now Aimia, which retains the intellectual property associated with the Air Miles name and logo internationally, and is the majority partner in the Air Miles program in the Middle East. In all other countries in which Air Miles programs operate, Aimia is the licensor and is not involved in program operation. In Canada, Air Miles competes directly with Aimia's former program, A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Phillips (entrepreneur)
David Phillips is an American civil engineer best known for accumulating frequent flyer miles by taking advantage of a promotion by Healthy Choice Foods in 1999. Phillips, who works as the Associate Vice President of Energy and Sustainability at University of California Office of the President, calculated while grocery shopping that the value of a mail-in promotion for frequent flyer miles exceeded the cost of the pudding on which it was offered. In May 1999, Phillips received 1,253,000 frequent flyer miles. Process Healthy Choice was running a promotion offering 500 miles for each pack of 10 Healthy Choice bar codes ( UPC) mailed in as proof of purchase. Valuing each mile at 2 cents, Phillips calculated that the return per UPC ($1) was worth a significant part of the price of a frozen meal (which were selling for $2), but while shopping he also found Healthy Choice soup cans for only $0.90. He later discovered the same promotion also included individual pudding packages at 25 ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trouble At The Top
''Trouble at the Top'' was a business-based BBC television fly on the wall documentary broadcast on BBC2. The series focussed on business failings or disputes between business people. Mainly the series depicted half-hour documentaries on large businesses such as Sainsbury's or privately owned ventures. It also featured a number of celebrity-based editions such as Chef Gordon Ramsay, supermodel Jodie Kidd and even pop group Bucks Fizz. The series ran for 11 seasons from 1997 to 2007. The 2005 movie '' Kinky Boots'' was inspired by an episode about W.J. Brooks Ltd, a family-controlled Earls Barton, Northamptonshire shoe factory whose 'Divine' product line consisted of traditionally feminine footwear marketed towards men. Trouble at the Top also reportedly inspired TV producer Mark Burnett to make "The Apprentice" which debuted in the US in 2004. A spin off four-part series, ''Trouble at the Big Top'', followed developments at the Millennium Dome The Millennium Dome was the or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Watchdog (TV Programme)
''Watchdog'' is a British consumer investigative journalism programme, broadcast on BBC One from 1985 to 2019. The programme focused on investigating complaints and concerns made by viewers and consumers over problematic experiences with traders, retailers and other companies around the UK, over customer services, products, security, and possible fraudulent/criminal behaviour. Since it first began, the programme had achieved great success in changing the awareness consumers have of their purchasing rights, as well as pushing forward for changes in company policies and consumer laws, and in some cases helping to close down businesses whose practices have left many people dissatisfied and out of pocket. The show's longstanding slogan was "the programme you cannot afford to miss". In the course of its history, ''Watchdog'' would spawn a number of spin-off shows, and be presented by a variety of hosts. It started as a feature on '' Nationwide'' in 1980 before it became a standalone ser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Len Hadley
Len Hadley retired as the CEO of the Maytag Corporation in Newton, Iowa in 1999. He was a member of the firm's Board of Directors from 1985 to 1999. He returned to Maytag as president and CEO from November 2000 to June 2001. Born in Earlham, Iowa, Hadley received his BSC degree in accounting from the University of Iowa in 1958, after which he studied law for a year. Prior to enrolling at Iowa, Hadley attended Drake University and served in the Army Signal Corps. Hadley joined Maytag as a cost accountant in 1959 and held a number of financial positions before becoming assistant controller in 1975. He was named vice president of corporate planning in 1979 and president of the Maytag Company in 1986. He was promoted to executive vice president of the corporation in 1989. In that same year, he became head of the appliance group and was named chief operating officer in February 1991 and CEO in April 1992. He assumed the additional role of chairman in December 1992. He has served as a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newton, Iowa
Newton is the county seat of, and most populous city in, Jasper County, Iowa, United States. Located east of Des Moines, Newton is in Central Iowa. As of the 2020 Census, the city population was 15,760. It is the home of Iowa Speedway, Maytag Dairy Farms, and the Iowa Sculpture Festival. History Early history Newton was founded in 1846 as Newton City, then shortened to Newton in 1847 and incorporated as a city in 1857. It was named to pair with Jasper County, following a common American naming scheme at the time in honor of Revolutionary War soldiers John Newton and William Jasper. In the late 19th century, Newton's growth was fueled by the development of coal mines in the region. The first significant mine in the area was the Couch mine of the Jasper County Coal and Railway Company, opened in the 1870s. For a while, it was the largest mine in the county, producing 70 tons per day. William Snooks opened a mine near Newton in 1886. In the early 20th century, large scale mini ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pressure Group
Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the development of political and social systems. Motives for action may be based on political, religious, moral, or commercial positions. Groups use varied methods to try to achieve their aims, including lobbying, media campaigns, awareness raising publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources. Some have developed into important social, political institutions or social movements. Some powerful advocacy groups have been accused of manipulating the democratic system for narrow commercial gain and in some instances have been found guilty of corruption, fraud, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
