|
Homescan
National Consumer Panel (NCP) is a service provided by a joint venture between the Nielsen company and IRI (formerly SymphonyIRI Group) where members in the USA scan the barcodes on all their purchases with a special barcode reader to read a product's barcode and an app supplying unlisted barcodes such as takeaways and market items. The NCP program was formerly known as the Homescan Consumer Panel before the formation of the joint venture with IRI and the merger of the two companies' existing panels. The store, price, quantity, and special deals have to be entered manually for the products scanned and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Homescan
National Consumer Panel (NCP) is a service provided by a joint venture between the Nielsen company and IRI (formerly SymphonyIRI Group) where members in the USA scan the barcodes on all their purchases with a special barcode reader to read a product's barcode and an app supplying unlisted barcodes such as takeaways and market items. The NCP program was formerly known as the Homescan Consumer Panel before the formation of the joint venture with IRI and the merger of the two companies' existing panels. The store, price, quantity, and special deals have to be entered manually for the products scanned and the information is transmitted weekly to the company. This information then allows the company to calculate measures such as market penetration Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Company
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of " market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Merger and listing In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IRI (company)
IRI (Information Resources, Inc.) is a data analytics and market research company headquartered in the United States. The company provides clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. History Information Resources, Incorporated (IRI) was formed in Chicago in 1979 by market researcher John Malec and Gerald Eskin, a University of Iowa marketing professor. The two purchased scanners for supermarkets to gather point-of-sale data based on bar codes in grocery stores that could be sold to CPG companies to track what customers purchase. In 1983, IRI became a public company. By 1993, Fortune Magazine named IRI a "company to watch" for expanding into two of its sizeable markets: analyzing nationwide scanner data on consumer products and producing computer software. At that time, slightly more than half of IRI's revenues came from Info scan, its marketing data service. In late 200 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barcodes
A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode readers, of which there are several types. Later, two-dimensional (2D) variants were developed, using rectangles, dots, hexagons and other patterns, called ''matrix codes'' or ''2D barcodes'', although they do not use bars as such. 2D barcodes can be read using purpose-built 2D optical scanners, which exist in a few different forms. 2D barcodes can also be read by a digital camera connected to a microcomputer running software that takes a photographic image of the barcode and analyzes the image to deconstruct and decode the 2D barcode. A mobile device with an inbuilt camera, such as smartphone, can function as the latter type of 2D barcode reader using specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barcode Reader
A barcode reader is an optical scanner that can read printed barcodes, decode the data contained in the barcode to a computer. Like a flatbed scanner, it consists of a light source, a lens and a light sensor for translating optical impulses into electrical signals. Additionally, nearly all barcode readers contain ''decoder'' circuitry that can analyse the barcode's image data provided by the sensor and send the barcode's content to the scanner's output port. Types of barcode scanners Technology Barcode readers can be differentiated by technologies as follows: Pen-type readers Pen-type readers consist of a light source and photodiode that are placed next to each other in the tip of a pen. To read a barcode, the person holding the pen must move the tip of it across the bars at a relatively uniform speed. The photodiode measures the intensity of the light reflected back from the light source as the tip crosses each bar and space in the printed code. The photodiode generates a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Application Software
Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a communications network * Function application, in mathematics and computer science Processes and documents * Application for employment, a form or forms that an individual seeking employment must fill out * College application, the process by which prospective students apply for entry into a college or university * Patent application, a document filed at a patent office to support the grant of a patent Other uses * Application (virtue), a characteristic encapsulated in diligence * Topical application, the spreading or putting of medication to body surfaces See also * * Apply {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Penetration
Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key for a business economic growth, growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the ''Harvard Business Review'' in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market in order to obtain a higher market share. This could involve persuading current cust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
