Henry Foster Adams
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Henry Foster Adams
Henry Foster Adams (1882–1973) was an American psychologist and writer. He published several scientific articles and books on psychology and in particular the psychology of advertising, and advocated the use of empirical and statistical methods to understand people's responses to advertising. A student of Raymond Dodge and a longtime professor at the University of Michigan, among Adams' works are ''Advertising and its Mental Laws'' (1916)Cathrine V. Jansson-Boyd, ''Consumer Psychology'', McGraw-Hill International, 2010, p 8 and ''The Ways of the Mind: The Study and Use of Psychology'' (1925). He also produced over 30 scientific articles that were published in Journal of Applied Psychology, Journal of Educational Psychology and Psychological Review ''Psychological Review'' is a bimonthly peer-reviewed academic journal that covers psychological theory. It was established by James Mark Baldwin (Princeton University) and James McKeen Cattell (Columbia University) in 1894 as a pub ...
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Psychology
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some psyc ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Statistics
Statistics (from German language, German: ''wikt:Statistik#German, Statistik'', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a statistical model to be studied. Populations can be diverse groups of people or objects such as "all people living in a country" or "every atom composing a crystal". Statistics deals with every aspect of data, including the planning of data collection in terms of the design of statistical survey, surveys and experimental design, experiments.Dodge, Y. (2006) ''The Oxford Dictionary of Statistical Terms'', Oxford University Press. When census data cannot be collected, statisticians collect data by developing specific experiment designs and survey sample (statistics), samples. Representative sampling as ...
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Raymond Dodge
Raymond Dodge (1871–1942) was an American experimental psychologist who studied the movements of the eye, developed an instrument known as the Tachistoscope to discover new eye movements and conduct experiments around reading. He began his education at Williams College and after receiving a degree in philosophy, Dodge decided to further his education at the University of Halle. Dodge became a philosophy professor for Ursinus College in 1896. Dodge ended his career after being the 25th president of the American Psychological Association in 1916. After working with APA Dodge decided to retire in 1942. Early life Raymond Dodge, born in Woburn, Massachusetts in 1871. Dodge was the youngest of two sons to George and Anna Dodge. Raymond was the youngest of two sons to George and Anna Dodge. Growing up, Dodge was said to physically resemble his mother and resemble his father’s temperament and intellect. As a child, Dodge looked up to his father and grew interest in the same things a ...
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University Of Michigan
, mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As of October 25, 2021. , president = Santa Ono , provost = Laurie McCauley , established = , type = Public research university , academic_affiliations = , students = 48,090 (2021) , undergrad = 31,329 (2021) , postgrad = 16,578 (2021) , administrative_staff = 18,986 (2014) , faculty = 6,771 (2014) , city = Ann Arbor , state = Michigan , country = United States , coor = , campus = Midsize City, Total: , including arboretum , colors = Maize & Blue , nickname = Wolverines , sporti ...
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Journal Of Applied Psychology
The ''Journal of Applied Psychology'' is a monthly, peer-reviewed academic journal published by the American Psychological Association. The journal emphasizes the publication of original investigations that contribute new knowledge and understanding to fields of applied psychology (other than clinical and applied experimental or human factors, which are more appropriate for other American Psychological Association journals). The journal primarily considers empirical and theoretical investigations that enhance understanding of cognitive, motivational, affective, and behavioral psychological phenomena." The editor-in-chief is Lillian Eby (University of Georgia). The journal has implemented the Transparency and Openness Promotion (TOP) Guidelines. The TOP Guidelines provide structure to research planning and reporting and aim to make research more transparent, accessible, and reproducible. Abstracting and indexing According to the ''Journal Citation Reports'', the journal has a 2020 ...
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Journal Of Educational Psychology
The ''Journal of Educational Psychology'' is a peer-reviewed academic journal that was established in 1910 and covers educational psychology. It is published by the American Psychological Association. The current editor-in-chief is Steve Graham (Arizona State University). The journal publishes original psychological research on education at all ages and educational levels, as well as occasional theoretical and review articles deemed of particular importance. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 5.805. The journal has implemented the Transparency and Openness Promotion (TOP) Guidelines. The TOP Guidelines provide structure to research planning and reporting and aim to make research ...
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Psychological Review
''Psychological Review'' is a bimonthly peer-reviewed academic journal that covers psychological theory. It was established by James Mark Baldwin (Princeton University) and James McKeen Cattell (Columbia University) in 1894 as a publication vehicle for psychologists not connected with the laboratory of G. Stanley Hall (Clark University), who often published in his ''American Journal of Psychology''. ''Psychological Review'' soon became the most prominent and influential psychology journal in North America, publishing important articles by William James, John Dewey, James Rowland Angell, and many others. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 8.934. The journal has implemented the Transparency and Openness Promotion guidelines that provide structure to research planning and reporting and aim to make research more transparent, accessible, and reproducible. History In the early years of the 20th century, Baldwin purchased Cattell's ...
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1882 Births
Year 188 (CLXXXVIII) was a leap year starting on Monday of the Julian calendar. At the time, it was known in the Roman Empire as the Year of the Consulship of Fuscianus and Silanus (or, less frequently, year 941 ''Ab urbe condita''). The denomination 188 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire * Publius Helvius Pertinax becomes pro-consul of Africa from 188 to 189. Japan * Queen Himiko (or Shingi Waō) begins her reign in Japan (until 248). Births * April 4 – Caracalla (or Antoninus), Roman emperor (d. 217) * Lu Ji (or Gongji), Chinese official and politician (d. 219) * Sun Shao, Chinese general of the Eastern Wu state (d. 241) Deaths * March 17 – Julian, pope and patriarch of Alexandria * Fa Zhen (or Gaoqing), Chinese scholar (b. AD 100) * Lucius Antistius Burrus, Roman politician (executed) * Ma Xiang, Chi ...
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1973 Deaths
Events January * January 1 - The United Kingdom, the Republic of Ireland and Denmark enter the European Economic Community, which later becomes the European Union. * January 15 – Vietnam War: Citing progress in peace negotiations, U.S. President Richard Nixon announces the suspension of offensive action in North Vietnam. * January 17 – Ferdinand Marcos becomes President for Life of the Philippines. * January 20 – Richard Nixon is sworn in for a second term as President of the United States. Nixon is the only person to have been sworn in twice as President ( 1969, 1973) and Vice President of the United States ( 1953, 1957). * January 22 ** George Foreman defeats Joe Frazier to win the heavyweight world boxing championship. ** A Royal Jordanian Boeing 707 flight from Jeddah crashes in Kano, Nigeria; 176 people are killed. * January 27 – U.S. involvement in the Vietnam War ends with the signing of the Paris Peace Accords. February * February 8 – A militar ...
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Psychology Writers
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some psycholog ...
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