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Hean Tat Keh
Hean Tat Keh () is a professor and chair of the Department of Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ... at the Monash University Faculty of Business and Economics. He is known for his work on services marketing, Consumer behaviour, consumer behavior, brand management, and marketing strategy. In particular, his research on services marketing addresses the limitations of the concepts of Inseparability, service inseparability and Intangibility, service intangibility. Keh has also published on the antecedents and consequences of brand equity. More recently, he has conducted research on Green marketing, sustainable marketing and Health marketing, healthcare marketing. His works have been cited over 9000 times according to Google Scholar. Education and career Keh rec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intangibility
Intangibility refers to the lack of palpable or tactile property making it difficult to assess service quality. According to Zeithaml et al. (1985, p. 33), “Because services are performances, rather than objects, they cannot be seen, felt, tasted, or touched in the same manner in which goods can be sensed.” As such, the services marketing literature has traditionally characterized intangibility as the most critical distinction between services and goods. Other key characteristics of services include perishability, inseparability and variability (or heterogeneity). Yet, in practice service production and consumption often involve both intangible and tangible elements. Examples of intangible service attributes include service responsiveness and reliability, while tangible service attributes include the servicescape, décor, and furnishings. Drawing on construal level theory Construal level theory (CLT) is a theory in social psychology that describes the relation between ps ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million (US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editorial Board
The editorial board is a group of experts, usually at a publication, who dictate the tone and direction the publication's editorial policy will take. Mass media At a newspaper, the editorial board usually consists of the editorial page editor, and editorial writers. Some newspapers include other personnel as well. Editorial boards for magazines may include experts in the subject area that the magazine focuses on, and larger magazines may have several editorial boards grouped by subject. An executive editorial board may oversee these subject boards, and usually includes the executive editor and representatives from the subject focus boards. Editorial boards meet on a regular basis to discuss the latest news and opinion trends and discuss what the newspaper should say on a range of issues. They will then decide who will write what editorials and for what day. When such an editorial appears in a newspaper, it is considered the institutional opinion of that newspaper. At some newspap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Business Research
The ''Journal of Business Research'' is a monthly peer-reviewed academic journal covering research on all aspects of business. It was established in 1973 and is published by Elsevier. The editors-in-chief are Naveen Donthu (Georgia State University) and Anders Gustafsson (BI Norwegian Business School). Abstracting and indexing The journal is abstracted and indexed in Current Contents/Social & Behavioral Sciences, PsycINFO/Psychological Abstracts, RePEc, Scopus, and the Social Sciences Citation Index. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 7.550 References External links * {{Official website, http://www.journals.elsevier.com/journal-of-business-research/ English-language journals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Associate Editor
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing editor, or executive editor, but where these titles are held while someone else is editor-in-chief, the editor-in-chief outranks the others. Description The editor-in-chief heads all departments of the organization and is held accountable for delegating tasks to staff members and managing them. The term is often used at newspapers, magazines, yearbooks, and television news programs. The editor-in-chief is commonly the link between the publisher or proprietor and the editorial staff. The term is also applied to academic journals, where the editor-in-chief gives the ultimate decision whether a submitted manuscript will be published. This decision is made by the editor-in-chief after seeking input from reviewers selected on the basis of r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wharf (Holdings)
The Wharf (Holdings) Limited (), or Wharf (九倉) in short, is a company founded in 1886 in Hong Kong. As its name suggests, the company's original business was in running wharfage and dockside warehousing, and it was originally known as The Hong Kong and Kowloon Wharf and Godown Company, Limited and founded by Sir Paul Chater. The company adopted its current name in 1986. The current major holder of the company is Wheelock & Co. History Even today, the company is still the owner of the Star Ferry, although this icon of Hong Kong now forms a relatively small part of the company's portfolio. The Five Flag Poles, a set of flag poles flying flags of the company, are a short walk from the Star Ferry's Tsim Sha Tsui pier and form a local landmark and meeting point. In a more modern vein, the company owns two major flagship properties in the Harbour City and Times Square shopping centres in Hong Kong. Both owe their origins to the company's transportation heritage, as they a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NUS Business School
The National University of Singapore (NUS) is a national public research university in Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest autonomous university in the country. It offers degree programmes in a wide range of disciplines at both the undergraduate and postgraduate levels, including in the sciences, medicine and dentistry, design and environment, law, arts and social sciences, engineering, business, computing, and music. NUS is one of the most highly-ranked academic institutions in the world. It has consistently featured in the top 30 of the Quacquarelli Symonds (QS) World University Rankings and the Times Higher Education (THE) World University Rankings, and in the top 100 of the Academic Ranking of World Universities (ARWU). As of 2022-2023, NUS is 11th worldwide according to QS and 19th worldwide according to THE. NUS's main campus is located in the southwestern part of Singapore, adjac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guanghua School Of Management
The Guanghua School of Management () is the business school of Peking University in Beijing, China. The school offers undergraduate, master's, and doctoral programs, with a total enrollment of more than 3,000 students. In addition to full-time academic programs, the School runs an EMBA program and MPAcc program, as well as several other non-degree, customized Executive Education Programs. Guanghua was ranked #54 in the top 100 Global MBA rankings by the Financial Times for its International MBA program, and #8 for its Master of Finance program in 2012. It has consistently been regarded as one of the top business schools in China, often recognized for faculty research, academic teaching, and admission selectivity. Notable members of the faculty include celebrated economists Li Yining and Zhang Weiying. The school's current dean is Liu Qiao. The school is staffed with about 100 full-time teaching faculty members. Some universities represented by recently recruited faculty members ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UQ Business School
The University of Queensland Business School is the business school of the University of Queensland, located in Brisbane, Australia. There are seven areas of research expertise across UQ Business School: Accounting, Business Information Systems, Finance, Management, Marketing, Strategy and Tourism. The school began teaching its MBA program in 1972, the very first to be offered in Queensland. It became the first business school in Australia to meet the standards of the accrediting bodies – the US-based AACSB International and Europe's EQUIS. ''The Economist'' has ranked UQ Business School as 1st worldwide for student quality, the UQ Business School MBA program also ranked 1st in Queensland and 3rd overall in Australia in 2021. In addition, along with Faculty of Business, Economics & Law, UQ Business School collaborates with Mahidol University International College and The Chinese University of Hong Kong to introduce Hospitality Management Program, exclusively available to its ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Scholar
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other scholarly literature, including court opinions and patents. Google Scholar uses a web crawler, or web robot, to identify files for inclusion in the search results. For content to be indexed in Google Scholar, it must meet certain specified criteria. An earlier statistical estimate published in PLOS One using a mark and recapture method estimated approximately 80–90% coverage of all articles published in English with an estimate of 100 million.''Trend Watch'' (2014) Nature 509(7501), 405 – discussing Madian Khabsa and C Lee Giles (2014''The Number of Scholarly Documents on the Public Web'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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