Have It Your Way
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Have It Your Way
This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins. Slogans This is a partial history of BK advertising slogans: *"Have it your way" (1974–present) **"Your Way Right Away" (1991–1992) **"If you ask us, it just tastes better" (March–August 1998) **"When you have it your way, it just tastes better" (August 1998 – 1999) **"Burger King, where you're the boss!" **"Be Your Way" (2014–2015) **"Your Way" (2015–present) *The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: **"Home of the Whopper"Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. **"It takes two hands to handle a Whopper" **"In the land of burgers, Whopper is king" (March 2000–August 2003) **"Eat Like a Man, Man" (2006–2008) Used globally; and in the US to promote the Tex ...
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Fast Food Restaurant
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a " meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951. Arguably, the first fast-food restaurants originated in the United States with White Castle in 1921. Today, American-founded fast-food chains such as McDonald's (est. 1940) and KFC (est. 1952) are multinational corporations with outlets a ...
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Shaquille O'Neal
Shaquille Rashaun O'Neal ( ; born March 6, 1972), known commonly as "Shaq" ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. O'Neal is regarded as one of the greatest basketball players and centers of all time. He is a and center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time NBA champion. After playing college basketball for the LSU Tigers, O'Neal was drafted by the Orlando Magic with the first overall pick in the 1992 NBA draft. He quickly became one of the best centers in the league, winning Rookie of the Year in 1992–93 and leading his team to the 1995 NBA Finals. After four years with the Magic, O'Neal signed as a free agent with the Los Angeles Lakers. They won three consecutive championships in 2000, 2001, and 2002. Amid tension between O'Neal and Kobe Bryant, O'Neal was traded to the Miami Heat in 2004, and his ...
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Biography
A biography, or simply bio, is a detailed description of a person's life. It involves more than just the basic facts like education, work, relationships, and death; it portrays a person's experience of these life events. Unlike a profile or curriculum vitae ( résumé), a biography presents a subject's life story, highlighting various aspects of their life, including intimate details of experience, and may include an analysis of the subject's personality. Biographical works are usually non-fiction, but fiction can also be used to portray a person's life. One in-depth form of biographical coverage is called legacy writing. Works in diverse media, from literature to film, form the genre known as biography. An authorized biography is written with the permission, cooperation, and at times, participation of a subject or a subject's heirs. An autobiography is written by the person themselves, sometimes with the assistance of a collaborator or ghostwriter. History At first, bio ...
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Ringtone
A ringtone, ring tone or ring is the sound made by a telephone to indicate an incoming call. Originally referring to and made by the electromechanical striking of bells, the term now refers to any sound on any device alerting of a new incoming call—up to and including recordings of original telephone bells. Electronic telephones, especially smartphones, are manufactured with a preloaded selection of ringtones. Customers can buy or generate custom ringtones for installation on the device. Background and history A telephone rings when the telephone network indicates an incoming call, so that the recipient is alerted of the call attempt. Landline telephones typically receive an electric alternating current signal, called ''power ringing'' or ''ringing signal'', generated by the telephone exchange to which the telephone is connected. The ringing current originally operated an electric bell. For mobile phones, the network sends a message to the recipient's device, which may activa ...
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Music Video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of Music Recording, music recordings. Although the origins of music videos date back to musical short, musical short films that first appeared, they again came into prominence when Paramount Global's MTV based its format around the medium. These kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip" or simply "video". Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, live-action, documentary film, documentary, and non-narrative approaches such as Non-narrative film, abstract fi ...
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Slipknot (band)
Slipknot is an American heavy metal band formed in Des Moines, Iowa, in 1995 by percussionist Shawn Crahan, drummer Joey Jordison and bassist Paul Gray. After several lineup changes in its early years, the band settled on nine members for more than a decade: Crahan, Jordison, Gray, Craig Jones, Mick Thomson, Corey Taylor, Sid Wilson, Chris Fehn, and Jim Root. Gray died on May 24, 2010, and was replaced during 2011–2014 by guitarist Donnie Steele. Jordison was dismissed from the band on December 12, 2013. Steele left during the recording sessions for '' .5: The Gray Chapter''. The band found replacements in Alessandro Venturella on bass and Jay Weinberg on drums. After the departure of Jordison, the only founding member in the current lineup is percussionist Crahan. Fehn was also dismissed from the band in March 2019 prior to the writing of ''We Are Not Your Kind'' and was replaced by Michael Pfaff. Slipknot is well known for its attention-grabbing image, aggressive st ...
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Nu Metal
Nu metal (sometimes stylized as nü-metal, sometimes called aggro-metal) is a subgenre of that combines elements of heavy metal music with elements of other music genres such as hip hop, alternative rock, funk, industrial, and grunge. Nu metal bands have drawn elements and influences from a variety of musical styles, including multiple genres of heavy metal. Nu metal rarely features guitar solos or other displays of technical competence; the genre is heavily syncopated and based on guitar riffs. Many nu metal guitarists use seven-string guitars that are down-tuned to produce a heavier sound. DJs are occasionally featured in nu metal to provide instrumentation such as sampling, turntable scratching and electronic backgrounds. Vocal styles in nu metal include singing, rapping, screaming and growling. Nu metal is one of the key genres of the new wave of American heavy metal. Nu metal became popular in the late 1990s with bands and artists such as Korn, Limp Bizkit, Sli ...
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Coq Roq
BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be ...
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BK Chicken Fries
BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. At the time of their introduction in 2005, the company had intended Chicken Fries to be one of their larger, adult-oriented products made with higher-quality ingredients than their standard menu items. Additionally, the product further targeted the snacking and convenience food markets with a specific packaging design that was intended to be easier to handle and fit into automotive cup holders. The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old males. Along with this series of larger, more complex menu products, the company intended to attract a larger, more affluent adult audience who would be willing to spend more on the better-quality products. They were discontinued in the United States in 2012, but continued to be ...
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Crispin Porter + Bogusky
Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021. Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg, Sweden; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s an ...
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TenderCrisp
The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products. The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age. Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products. Product description The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun. Aliases * In the Middle East it is called the ''King Chicken Fillet''. History The TenderCrisp chicken was introduced in 2004. Advertising The TenderCrisp sandwich was first advertised using the Subservient Chicken charac ...
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