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Harley Owners Group
The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term ''subculture of consumption'', defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity." The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. HOG membe ...
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Harley-Davidson
Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.Automotive – RSS Feed
. '' Popular Mechanics''. Retrieved July 7, 2011.
The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become one of the world's largest motorcycle manufacturers and an iconic brand widely known for its loyal following. There are owner ...
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Community Marketing
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Definition Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, community marketing focuses on the perceived needs of existing customers. This accomplishes four things for a business: * Connects existing customers with prospects * Connects prospects with each other * Connects a company with customers/prospects to solidify loyalty * Connects customers with customers to improve product adoption, satisfaction, etc. There are two types: * Organic or natural marketing occurs without the assistance of the company. Organic marketing is word-of-mouth marketing and is one of the most effective marketing methods * Sponsored community marketing is promoted by company through activities like investments in the local community improvement initiatives or corporate social responsibility. Skepticism ...
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Motorcycle
A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle Steering, steered by a Motorcycle handlebar, handlebar. Motorcycle design varies greatly to suit a range of different purposes: Long-distance motorcycle riding, long-distance travel, Motorcycle commuting, commuting, cruising (driving), cruising, Motorcycle sport, sport (including Motorcycle racing, racing), and Off-roading, off-road riding. Motorcycling is riding a motorcycle and being involved in other related social activity such as joining a motorcycle club and attending motorcycle rally, motorcycle rallies. The 1885 Daimler Reitwagen made by Gottlieb Daimler and Wilhelm Maybach in Germany was the first internal combustion, petroleum-fueled motorcycle. In 1894, Hildebrand & Wolfmüller became the first series production motorcycle. Globally, motorcycles are comparably popular to cars as a method of transport. In 2021, approximately 58.6 million new motorcycles were sold ar ...
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The Business Journal Of Milwaukee
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 markets in the United States, Hemmings Motor News, Street & Smith's Sports Business Daily, and Inside Lacrosse. The company is owned by Advance Publications. The company receives revenue from display advertising and classified advertising in its weekly newspaper and online advertising on its website and from a subscription business model. The bizjournals.com website contains local business news from various cities in the United States, along with an archive that contains more than 5 million business news articles published since 1996. As of August 2021, it receives over 3.6 million readers each week. History The company was founded in 1982 by Mike Russell with the launch of the Kansas City Business Journal. In 1985, the company became a public company via an initial public offering an ...
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Journal Of Consumer Research
The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 it has been published by Oxford University Press. According to the ''Journal Citation Reports'', the journal has a 2016 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ... of 3.800, ranking it 19th out of 121 journals in the category "Business." References {{DEFAULTSORT:Journal of Consumer Research Oxford University Press academic journals Economics journals Bimonthly journals English-language journals Publications established in 1974 ...
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Harley Owners Group - San Jose Chapter
Harley may refer to: People * Harley (given name) * Harley (surname) Places * Harley, Ontario, a township in Canada * Harley, Brant County, Ontario, Canada * Harley, Shropshire, England * Harley, South Yorkshire, England * Harley Street, in London, England Other * Harley-Davidson, an American motorcycle manufacturer ** Harley Owners Group (H.O.G.), a club for Harley-Davidson motorcycle owners * Harley Benton Guitars, a brand name created by German music instrument retailer Thomann * '' Harley Lyrics'', a 14th-century collection of poems * ''Harley Street'' (TV series), a British television medical drama * Harley Collection, a collection of manuscripts in the British Library * The Harley School, a school in Rochester, New York * Harley Psalter, an 11th-century illustrated manuscript See also * Harley Quinn (other) * * Harly, a commune in France * Harly Forest The Harly Forest (german: Harly-Wald, also ''Harlywald'' or just ''Harly'') is a hill range up to ...
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An Unknown Medallion In India
An, AN, aN, or an may refer to: Businesses and organizations * Airlinair (IATA airline code AN) * Alleanza Nazionale, a former political party in Italy * AnimeNEXT, an annual anime convention located in New Jersey * Anime North, a Canadian anime convention * Ansett Australia, a major Australian airline group that is now defunct (IATA designator AN) * Apalachicola Northern Railroad (reporting mark AN) 1903–2002 ** AN Railway, a successor company, 2002– * Aryan Nations, a white supremacist religious organization * Australian National Railways Commission, an Australian rail operator from 1975 until 1987 * Antonov, a Ukrainian (formerly Soviet) aircraft manufacturing and services company, as a model prefix Entertainment and media * Antv, an Indonesian television network * ''Astronomische Nachrichten'', or ''Astronomical Notes'', an international astronomy journal * ''Avisa Nordland'', a Norwegian newspaper * ''Sweet Bean'' (あん), a 2015 Japanese film also known as ''An' ...
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Muscular Dystrophy Association
The Muscular Dystrophy Association (MDA) is an American 501(c)(3) umbrella organization that works to support people with neuromuscular diseases. Founded in 1950 by Paul Cohen, who lived with muscular dystrophy, it works to combat neuromuscular disorders by funding research, providing medical and community services and educating health professionals and the general public and contributed more than $1 billion toward researching therapies and cures, helping to fund the identification of the dystrophin gene responsible for Duchenne muscular dystrophy as well as prospective treatments. Renowned for '' The Jerry Lewis Telethon'', the annual Labor Day telecast aired live from 1966 to 2010, hosted by Jerry Lewis, who also served as MDA's national chairman from the late 50s to the early 2010s. Frank Sinatra, Don Rickles, Sammy Davis, Jr., Milton Berle, Wayne Newton, Norm Crosby, Don Francisco, Tony Orlando, Johnny Carson, Aretha Franklin, Maureen McGovern, Diana Ross, Angela Lansbury a ...
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Outline Of Motorcycles And Motorcycling
The following outline is provided as an overview of motorcycles and motorcycling: Motorcycle — two-wheeled, single-track motor vehicle. Other names include: motorbike, bike, and cycle. Motorcycling — act of riding a motorcycle, around which a variety of subcultures and lifestyles have built up. Motorcycles Description * Legal definition of motorcycle – a 'powered two-wheel motor vehicle'. Most countries distinguish between mopeds up to and the more powerful, larger, vehicles known as motorcycles. Scooters do not count as a separate category, and are deemed to be "motorcycles". * Some motorcycles have paired front wheels, or paired rear wheels, three in all. Motorized tricycles and sidecar outfits are deemed "motorcycles". Most jurisdictions do not consider three-wheeled cars to be motorcycles; but some (including the UK) grant low tax and driving licence exemptions to such vehicles subject to, say, weight and power limits. * Motorcycles can be described as all o ...
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External Links
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same web page or to another page of the same website or domain is considered internal. These definitions become clouded, however, when the same organization operates multiple domains functioning as a single web experience, e.g. when a secure commerce website is used for purchasing things displayed on a non-secure website. In these cases, links that are "external" by the above definition can conceivably be classified as "internal" for some purposes. Ultimately, an internal link points to a web page or resource in the same root directory. Similarly, seemingly "internal" links are in fact "external" for ...
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Spam
Spam may refer to: * Spam (food), a canned pork meat product * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ** Messaging spam, spam targeting users of instant messaging (IM) services, SMS or private messages within websites Art and entertainment * Spam (gaming), the repetition of an in-game action * "Spam" (Monty Python), a comedy sketch * "Spam", a song on the album ''It Means Everything'' (1997), by Save Ferris * "Spam", a song by "Weird Al" Yankovic on the album ''UHF – Original Motion Picture Soundtrack and Other Stuff'' * Spam Museum, a museum in Austin, Minnesota, US dedicated to the canned pork meat product Other uses * Smooth-particle applied mechanics, the use of smoothed-particle hydrodynamics Smoothed-particle hydrodynamics (SPH) is a computational method used for simulating the mechanics of continuum media, such as solid mechanics and fluid flows. It was developed by Gingold and ...
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Motorcycle Clubs
A motorcycle club is a group of individuals whose primary interest and activities involve motorcycles. A motorcycle group can range as clubbed groups of different bikes or bikers who own same model of vehicle like the Harley Owners Group. There are a great many brand clubs, i.e. clubs dedicated to a particular marque, including those sponsored by various manufacturers, modeled on the original brand club, the Harley Owners Group. There are also large national independent motorcycle clubs, for example, the BMW Motorcycle Owners of America, thDominar Owners Club (DOC) an exclusive motorcycle group foBajajDominar bikes only. There are also specific clubs for women, such as Women's International Motorcycle Association, and clubs for lesbians and gays, such as Dykes on Bikes. Clubs catering for those interested in vintage machines such as the Vintage Motor Cycle Club are also popular as well as those centered on particular venues. Clubs catering for riders' rights such as the Mo ...
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