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Hansen's
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012, and then sold their Hansen's juices and sodas and their other non-energy drink brands to The Coca-Cola Company in 2015. As of 2020, Monster held nearly 39% of the $5.7 billion US energy drink market, the second highest share after Red Bull. History Hansen's was founded in 1935. In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label. The company became Hansen's Juices, and later The Fresh Juice Company of California. The plant that was opened in Los A ...
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Rock Art Brewery
Rock Art Brewery is an American brewery in Morrisville, Vermont. It began production in 1997 in the Johnson, Vermont basement of founders Matt and Renee Nadeau. In 2001 it moved to a larger facility in nearby Morrisville. After buying another property in Morrisville and building a new facility, Rock Art moved again in 2011. Its beers are currently only distributed in Vermont. In addition to bottles, cans and growlers, it offers 5 gallon logs and 13.2 gallon kegs. In September, 2009, Hansen Natural brand Monster Energy sent a 'cease and desist' letter to Rock Art Brewery about its Vermonster series of microbrew beers, saying "VERMONSTER in connection with beer will undoubtedly create a likelihood and/or dilute the distinctive quality of Hansen's MONSTER marks." Hansen Beverage Co. has sought reimbursement for legal expenses and asked Rock Art Brewery to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy.” Matt Nadeau, a co-owner ...
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Corona, California
Corona (Spanish for "Crown") is a city in Riverside County, California, United States. At the 2020 census, the city had a population of 157,136, up from 152,374 at the 2010 census. The cities of Norco and Riverside lie to the north and northeast, Chino Hills and Yorba Linda to the northwest, Anaheim to the west, Cleveland National Forest and the Santa Ana Mountains to the southwest, and unincorporated Riverside County along the rest of the city's borders. Downtown Corona is approximately southeast of Downtown Los Angeles and north-northwest of San Diego. Corona, located along the western edge of Southern California's Inland Empire region, is known as the "Circle City" due to Grand Boulevard's circular layout. It is one of the most residential cities in the Inland Empire, but also has a large industrial portion on the northern half, being the headquarters of companies such as Fender Musical Instruments Corporation, Monster Beverage Corporation, and supercar manufacturer ...
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Rodney Sacks
Rodney Cyril Sacks (born 1949) is a South African billionaire businessman, chairman, and CEO of Monster Beverage since 1990. Early life Rodney Cyril Sacks was born into a Lithuanian-Jewish family, he grew up in South Africa. His brother was art collector Leslie Sacks. He was educated at University of the Witwatersrand in Johannesburg and graduated with a law degree as well as a postgraduate higher diploma in tax law. Career Sacks worked as a lawyer in South Africa, and was the youngest person to be made a partner of Werksmans, the country's largest corporate law firm. In August 1989, Sacks emigrated to California with his family, having spent nearly 20 years with Werksmans and rising to become a senior partner. In 1990, a consortium led by Sacks and his fellow South African, Hilton Schlosberg, acquired Hansen Natural Corporation, which in 1992 acquired Hansen's Natural Soda and Apple Juice for $14.5 million. Since 1990, Sacks has been chairman and CEO of Hansen Natural Corpor ...
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The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. He developed the beverage as a patent medicine in an effort to control his addiction. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to A ...
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Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ...
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Azusa, California
Azusa (Tongva language, Tongva: ''Asuksa-nga'') is a city in the San Gabriel Valley, at the foot of the San Gabriel Mountains in Los Angeles County, California, United States, located 20 miles east of Downtown Los Angeles, downtown Los Angeles. Its population was 50,000 in 2020, an increase from 46,361 at the 2010 census. Azusa is located along historic U.S. Route 66 in California, Route 66, which passes through the city on Foothill Boulevard and Alosta Avenue. Azusa is bordered by the San Gabriel Mountains range to the north, Irwindale, California, Irwindale to the west, the unincorporated community of Vincent, California, Vincent to the southwest, Glendora, California, Glendora and the unincorporated community of Citrus, California, Citrus to the east, and Covina, California, Covina to the south. History The place name ''Azusa'' dates to the Mexican Alta California era in the 19th century when ''Azusa'' was used to refer to the San Gabriel Valley and the San Gabriel River ...
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Anaheim, California
Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most populous city in California, and the 56th-most populous city in the United States. Anaheim is the second-largest city in Orange County in terms of land area, and is known for being the home of the Disneyland Resort, the Anaheim Convention Center, and two major sports teams: the Los Angeles Angels baseball team and the Anaheim Ducks ice hockey club. Anaheim was founded by fifty German families in 1857 and incorporated as the second city in Los Angeles County on March 18, 1876; Orange County was split off from Los Angeles County in 1889. Anaheim remained largely an agricultural community until Disneyland opened in 1955. This led to the construction of several hotels and motels around the area, and residential districts in Anaheim soon fol ...
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Food And Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food safety, tobacco products, caffeine products, dietary supplements, Prescription drug, prescription and Over-the-counter drug, over-the-counter pharmaceutical drugs (medications), vaccines, biopharmaceuticals, blood transfusions, medical devices, electromagnetic radiation emitting devices (ERED), cosmetics, Animal feed, animal foods & feed and Veterinary medicine, veterinary products. The FDA's primary focus is enforcement of the Federal Food, Drug, and Cosmetic Act (FD&C), but the agency also enforces other laws, notably Section 361 of the Public Health Service Act, as well as associated regulations. Much of this regulatory-enforcement work is not d ...
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High-fructose Corn Syrup
High-fructose corn syrup (HFCS), also known as glucose–fructose, isoglucose and glucose–fructose syrup, is a sweetener made from corn starch. As in the production of conventional corn syrup, the starch is broken down into glucose by enzymes. To make HFCS, the corn syrup is further processed by D-xylose isomerase to convert some of its glucose into fructose. HFCS was first marketed in the early 1970s by the Clinton Corn Processing Company, together with the Japanese Agency of Industrial Science and Technology, where the enzyme was discovered in 1965. As a sweetener, HFCS is often compared to granulated sugar, but manufacturing advantages of HFCS over sugar include that it is easier to handle and cheaper. "HFCS 42" and "HFCS 55" refer to dry weight fructose compositions of 42% and 55% respectively, the rest being glucose. HFCS 42 is mainly used for processed foods and breakfast cereals, whereas HFCS 55 is used mostly for production of soft drinks. The United States Food ...
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Microbrewery
Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques. The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of #Craft brewery, craft brewing emerged. A #Brewpub, brewpub is a pub that brews its own beer for sale on the premises. Producer definitions Microbrewery Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation an ...
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Cease And Desist
A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not discontinue specified conduct, or take certain actions, by deadlines set in the letter, that party, i.e. the letter's recipient, may be sued. When issued by a public authority, a cease and desist letter, being "a warning of impending judicial enforcement", is most appropriately called a "cease and desist order". Usage for intellectual property Although cease and desist letters are not exclusively used in the area of intellectual property, particularly in regards to copyright infringement, such letters "are frequently utilized in disputes concerning intellectual property and represent an important feature of the intellectual property law landscape". The holder of an intellectual property right such as a copyrighted work, a trademark, or a pat ...
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Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including 9.8 billion in 2021. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous Red Bull#Variants, variants of the drink were added over the course of time. Its slogan, "Red Bull Gives You Wings", is one of the most popular and memorable Advertising slogan, advertising slogans in the United States. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Crashed Ice, Red Bull Crashed Ice and standout stunts such as the Red Bull Stratos, Stratos space diving project. In addition to spo ...
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