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Hugh's Chicken Run
''Hugh's Chicken Run'' is a programme as part of Channel 4's 'Food Fight' series in which celebrity chef Hugh Fearnley-Whittingstall launched the campaign to encourage more consumers to demand free range chicken. Fearnley-Whittingstall was joined on the campaign by fellow celebrity chef, Jamie Oliver, who chose to highlight the issues in the more graphic Jamie's Fowl Dinners. In the series, Fearnley-Whittingstall set about the highlighting the differences in standards by creating his own intensive and free range chicken farms; as well as mentoring a community project in Axminster. Fearnley-Whittingstall heralded the campaign a success when he managed to get to the point where the majority of the whole fresh chicken consumed in the town of Axminster was free range. Since then, the campaign has gone nationwide with 128,000 viewers having pledged on the campaign website to only buy free-range products. The programme has been linked with the large rise in free-range products, as wel ...
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Hugh Fearnley-Whittingstall
Hugh Christopher Edmund Fearnley-Whittingstall (born 14 January 1965) is an English celebrity chef, television personality, journalist, food writer, and campaigner on food and environmental issues. Fearnley-Whittingstall hosted the ''River Cottage'' series on the UK television channel Channel 4, in which audiences observe his efforts to become a self-reliant, downshifted farmer in rural England; Fearnley-Whittingstall feeds himself, his family and friends with locally produced and sourced fruits, vegetables, fish, eggs, and meat. He has also become a campaigner on issues related to food production and the environment, such as fisheries management and animal welfare. Fearnley-Whittingstall established River Cottage HQ in Dorset in 2004, and the operation is now based at Park Farm near Axminster in Devon. An organic smallholding, HQ is also the hub for a broad range of courses and events, and home to the River Cottage Cookery School. Fearnley-Whittingstall continues to teach an ...
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Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service in the United Kingdom. At the time, the only other channels were the television licence, licence-funded BBC One and BBC Two, and a single commercial broadcasting network ITV (TV network), ITV. The network's headquarters are based in London and Leeds, with creative hubs in Glasgow and Bristol. It is publicly owned and advertising-funded; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Digital, Culture, Media and Sport, which was established in 1990 and came into operation in 1993. Until 2010, Channel 4 did not broadcast in Wales, but many of its programmes were re-broadcast ...
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Celebrity Chef
A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television is ultimately the primary way for a chef to become a celebrity, some have achieved this through success in the kitchen, cook book publications, and achieving awards such as Michelin stars, while others are home cooks who won competitions. Celebrity chefs can also influence cuisines across countries, with foreign cuisines being introduced in their natural forms for the first time due to the work of the chef to inform their viewers. Sales of certain foodstuffs can also be enhanced, such as when Delia Smith caused the sale of white eggs across the UK to increase by 10% in what has since been termed the "Delia effect". Endorsements are also to be expected from a celebrity chef, such as Ken Hom's range of bestselling woks in Europe, but ca ...
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Free Range
Free range denotes a method of farming husbandry where the animals, for at least part of the day, can roam freely outdoors, rather than being confined in an enclosure for 24 hours each day. On many farms, the outdoors ranging area is fenced, thereby technically making this an enclosure, however, free range systems usually offer the opportunity for the extensive locomotion and sunlight that is otherwise prevented by indoor housing systems. ''Free range'' may apply to meat, eggs or dairy farming. The term is used in two senses that do not overlap completely: as a farmer-centric description of husbandry methods, and as a consumer-centric description of them. There is a diet where the practitioner only eats meat from free-range sources called ethical omnivorism. In ranching, free-range livestock are permitted to roam without being fenced in, as opposed to intensive animal farming practices such as the concentrated animal feeding operation. In many agriculture-based economies, ...
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Jamie Oliver
James Trevor Oliver MBE OSI (born 27 May 1975) is an English chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants. Oliver reached the public eye when his series ''The Naked Chef'' premiered in 1999. In 2005, he opened a campaign, Feed Me Better, to introduce schoolchildren to healthier foods, which was later backed by the government. He was the owner of a restaurant chain, Jamie Oliver Restaurant Group, which opened its first restaurant, Jamie's Italian, in Oxford in 2008. The chain went into administration in May 2019. His TED Talk won him the 2010 TED Prize. In June 2003, Oliver was made a Member of the Order of the British Empire for "services to the hospitality industry". Early life Oliver was born and raised in the village of Clavering in Essex. His parents, Trevor and Sally Oliver, ran a pub/restaurant, The Cricketers, where he practised cooking in the kit ...
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Axminster
Axminster is a market town and civil parish on the eastern border of the county of Devon in England. It is from the county town of Exeter. The town is built on a hill overlooking the River Axe which heads towards the English Channel at Axmouth, and is in the East Devon local government district. At the 2001 census, it had a population of 5,626, increasing to 5,761 at the 2011 census. The town contains two electoral wards (town and rural) the total sum of both wards being a population of 7,110. The market is still held every Thursday. Axminster gave its name to a type of carpet. An Axminster-type power loom is capable of weaving high quality carpets with many varying colours and patterns. While Axminster carpets are made in the town by Axminster Carpets Ltd, this type of carpet is now manufactured all over the world as well. History The town dates back to the Celtic times of around 300 BC. It lies on two major Roman roads: the Fosse Way from Lincoln to Seaton, and the ...
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Intensive Animal Farming
Intensive animal farming or industrial livestock production, also known by its opponents as factory farming and macro-farms, is a type of intensive agriculture, specifically an approach to animal husbandry designed to maximize production, while minimizing costs. To achieve this, agribusinesses keep livestock such as cattle, poultry, and fish at high stocking densities, at large scale, and using modern machinery, biotechnology, and global trade."EU tackles BSE crisis"
BBC News, November 29, 2000.
The main products of this industry are , and

The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ...
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RSPCA
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is a charity operating in England and Wales that promotes animal welfare. The RSPCA is funded primarily by voluntary donations. Founded in 1824, it is the oldest and largest animal welfare organisation in the world and is one of the largest charities in the UK. The organisation also does international outreach work across Europe, Africa and Asia. The charity's work has inspired the creation of similar groups in other jurisdictions, starting with the Ulster Society for the Prevention of Cruelty to Animals (founded in 1836), and including the Scottish Society for Prevention of Cruelty to Animals (1839), the Dublin Society for the Prevention of Cruelty to Animals (1840), the American Society for the Prevention of Cruelty to Animals (1866), the Royal New Zealand Society for the Prevention of Cruelty to Animals (1882), the Singapore Society for the Prevention of Cruelty to Animals (1959) and various groups which eve ...
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Freedom Food
Freedom is understood as either having the ability to act or change without constraint or to possess the power and resources to fulfill one's purposes unhindered. Freedom is often associated with liberty and autonomy in the sense of "giving oneself their own laws", and with having rights and the civil liberties with which to exercise them without undue interference by the state. Frequently discussed kinds of political freedom include freedom of assembly, freedom of association, freedom of choice, and freedom of speech. In one definition, something is "free" if it can change easily and is not constrained in its present state. In philosophy and religion, freedom is sometimes associated with free will, without undue or unjust constraints on that will, such as enslavement. It is an idea closely tied with the concept of negative liberty. Charles Taylor resolves one of the issues that separate "positive" and "negative" theories of freedom, as these were initially distinguished in Isa ...
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Organic Food
Organic food, ecological food or biological food are food and drinks produced by methods complying with the standards of organic farming. Standards vary worldwide, but organic farming features practices that cycle resources, promote ecological balance, and conserve biodiversity. Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in the farming methods used to produce such products. Organic foods typically are not processed using irradiation, industrial solvents, or synthetic food additives. In the 21st century, the European Union, the United States, Canada, Mexico, Japan, and many other countries require producers to obtain special certification to market their food as ''organic''. Although the produce of kitchen gardens may actually be organic, selling food with an organic label is regulated by governmental food safety authorities, such as the National Organic Program of the US Department of Agriculture (USDA) or European Commi ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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