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History Of Advertising
The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. Between 1919 and 2007 advertising averaged 2.2 percent of Gross Domestic Product in the United States. Pre-modern history Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE ...
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1929- Advertising Revenue As Percent Of GDP (US)
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album ''Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus. * "Nineteen", a song by Tegan and Sara from the 2007 album '' The Con''. * "XIX" (song), a 2014 song by Slipknot. ...
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Song Dynasty
The Song dynasty (; ; 960–1279) was an imperial dynasty of China that began in 960 and lasted until 1279. The dynasty was founded by Emperor Taizu of Song following his usurpation of the throne of the Later Zhou. The Song conquered the rest of the Ten Kingdoms, ending the Five Dynasties and Ten Kingdoms period. The Song often came into conflict with the contemporaneous Liao, Western Xia and Jin dynasties in northern China. After retreating to southern China, the Song was eventually conquered by the Mongol-led Yuan dynasty. The dynasty is divided into two periods: Northern Song and Southern Song. During the Northern Song (; 960–1127), the capital was in the northern city of Bianjing (now Kaifeng) and the dynasty controlled most of what is now Eastern China. The Southern Song (; 1127–1279) refers to the period after the Song lost control of its northern half to the Jurchen-led Jin dynasty in the Jin–Song Wars. At that time, the Song court retreated south of the ...
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The Daily Courant
''The Daily Courant'', initially published on 11 March 1702, was the first British daily newspaper. It was produced by Elizabeth Mallet at her premises next to the King's Arms tavern at Fleet Bridge in London. The newspaper consisted of a single page, with advertisements on the reverse side. Mallet advertised that she intended to publish only foreign news and would not add any comments of her own, supposing her readers to have "sense enough to make reflections for themselves". After only forty days Mallet sold ''The Daily Courant'' to Samuel Buckley, who moved it to premises in the area of Little Britain in London, at "the sign of the Dolphin". Buckley later became the publisher of ''The Spectator.'' ''The Daily Courant'' lasted until 1735, when it was merged with the ''Daily Gazetteer The ''Daily Gazetteer'' was an English newspaper which was published from 30 June 1735 until 1746. The paper was printed for T. Cooper, at the Globe in Pater-Noster Row, London by W. Arnall ...
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Gazette
A gazette is an official journal, a newspaper of record, or simply a newspaper. In English and French speaking countries, newspaper publishers have applied the name ''Gazette'' since the 17th century; today, numerous weekly and daily newspapers bear the name ''The Gazette''. Etymology ''Gazette'' is a loanword from the French language, which is, in turn, a 16th-century permutation of the Italian ''gazzetta'', which is the name of a particular Venetian coin. ''Gazzetta'' became an epithet for ''newspaper'' during the early and middle 16th century, when the first Venetian newspapers cost one gazzetta. (Compare with other vernacularisms from publishing lingo, such as the British ''penny dreadful'' and the American ''dime novel''.) This loanword, with its various corruptions, persists in numerous modern languages (Slavic languages, Turkic languages). Government gazettes In England, with the 1700 founding of ''The Oxford Gazette'' (which became the '' London Gazette''), the word ...
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Saracens Head Pub Sign
upright 1.5, Late 15th-century German woodcut depicting Saracens Saracen ( ) was a term used in the early centuries, both in Greek and Latin writings, to refer to the people who lived in and near what was designated by the Romans as Arabia Petraea and Arabia Deserta. The term's meaning evolved during its history of usage. During the Early Middle Ages, the term came to be associated with the tribes of Arabia. The oldest known source mentioning "Saracens" in relation to Islam dates back to the 7th century, in the Greek-language Christian tract ''Doctrina Jacobi''. Among other major events, the tract discusses the Muslim conquest of the Levant, which occurred after the rise of the Rashidun Caliphate following the death of the Islamic prophet Muhammad. The Roman-Catholic church and European Christian leaders used the term during the Middle Ages to refer to Muslims—usually Arabs, Turks, and Iranians. By the 12th century, "Saracen" had become synonymous with "Muslim" in Medi ...
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Street Cries
Street cries are the short lyrical calls of merchants hawking their products and services in open-air markets. The custom of hawking led many vendors to create custom melodic phrases to attract attention. At a time when a large proportion of the population were illiterate, the cries of street vendors and town criers provided the public with important messages, whether those messages were commercial in nature or of more general public interest. Street Cries were part of the aural fabric of street life from antiquity. Street cries have been known since antiquity, and possibly earlier. During the 18th and 19th century, as urban populations grew, the street cries of major urban centers became one of the distinctive features of city life. Street cries became popular subject matter for poets, musicians, artists and writers of the period. Many of these street cries were catalogued in large collections or incorporated into larger musical works, preserving them from oblivion. History Str ...
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Hawker (trade)
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. Definition A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.” Synonyms include huckster, peddler, chapman or in Britain, costermonger. However, hawkers are distinguished from other types of street vendors in that they are mobile. In contrast, peddlers, for example, may take up a temporary pitch in a public place. Similarly, hawkers tend to be associated with the sale of non-perishable items such as brushes and cookware while costermongers are exclusively associated with the sale of fresh produce. When accompanied by a demonstration or detailed expl ...
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Hallmark
A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''hallmark'' can also be used to refer to any distinguishing mark. General overview Historically, hallmarks were applied by a trusted party: the "guardians of the craft" or, more recently, by an assay office. Hallmarks are a guarantee of certain purity or fineness of the metal, as determined by official metal (assay) testing. Distinguishment Hallmarks are often confused with "trademarks" or "maker's marks". A hallmark is not the mark of a manufacturer to distinguish their products from other manufacturers' products: that is the function of trademarks or makers' marks. To be a true hallmark, it must be the guarantee of an independent body or authority that the contents are as marked. Thus, a stamp of "925" by itself is not, strictly speaking, a hallmark, b ...
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Wengrow, David
David Wengrow (born 25 July 1972) is a British archaeologist and Professor of Comparative Archaeology at the UCL Institute of Archaeology, Institute of Archaeology, University College London. He co-authored the international bestseller ''The Dawn of Everything, The Dawn of Everything: A New History of Humanity'' which was a finalist for the Orwell Prize in 2022. Wengrow has contributed essays on topics such as social inequality and climate change to ''The Guardian'' and ''The New York Times''. In 2021 he was ranked No. 10 in ArtReview’s Power 100 list of the most influential people in art. Education Wengrow enrolled at the University of Oxford in 1993, obtaining a BA in archaeology and anthropology. He went on to qualify for an MSt in world archaeology in 1998 and then studied for a D.Phil. under the supervision of Roger Moorey completed in 2001. Andrew Sherratt was a notable influence during Wengrow's time at Oxford. Academic career Between 2001 and 2004 Wengrow was Henri F ...
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Signage
Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service. Signage is disti ...
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Street Criers
A street is a public thoroughfare in a built environment. It is a public parcel of land adjoining buildings in an urban context, on which people may freely assemble, interact, and move about. A street can be as simple as a level patch of dirt, but is more often paved with a hard, durable surface such as tarmac, concrete, cobblestone or brick. Portions may also be smoothed with asphalt, embedded with rails, or otherwise prepared to accommodate non-pedestrian traffic. Originally, the word ''street'' simply meant a paved road ( la, via strata). The word ''street'' is still sometimes used informally as a synonym for ''road'', for example in connection with the ancient Watling Street, but city residents and urban planners draw a crucial modern distinction: a road's main function is transportation, while streets facilitate public interaction.
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Town Crier
A town crier, also called a bellman, is an officer of a royal court or public authority who makes public pronouncements as required. Duties and functions The town crier was used to make public announcements in the streets. Criers often dress elaborately, by a tradition dating to the 18th century, in a red and gold coat, white breeches, black boots and a tricorne hat. In English-speaking countries, they carried a handbell to attract people's attention, as they shouted the words "Oyez, Oyez, Oyez!" before making their announcements. The word "Oyez" means "hear ye," which is a call for silence and attention. ''Oyez'' derives from the Anglo-Norman word for ''listen'' (modern French, ''oyez'', infinitive, ''ouïr'', but has been largely replaced by the verb ''écouter''). The proclamations book in Chester from the early 19th century records this as "O Yes, O Yes!" History Europe Prior to widespread literacy, town criers were the means of communication with the people of the tow ...
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