Go To Work On An Egg
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Go To Work On An Egg
"Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s and 1960s as part of more than £12 million it spent on advertising, including a series of television adverts starring the comedian Tony Hancock and actress Patricia Hayes in 1965. The commercials were created by British director, Len Fulford. The proposition was that having an egg for breakfast was the best way to start the working day. Author Fay Weldon helped to create the campaign, and is supposed to have come up with the slogan. The concept of toast "soldiers" with boiled eggs seems to have been popularised, or possibly invented, for the 1965 series.Toast Soldiers
Foods of England In 2007, plans to rebroadcast the original television adverts were rejected by the

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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ...
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Egg Marketing Board
The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded them to a national standard, and then marketed them to shops. Each eggshell was stamped with a small "lion" logo as a mark of quality that would be seen by the customer. Egg producers were paid according to the quality of their eggs, less a deduction based on the number of eggs sent to packhouses for administration and advertising.''"On this day, 21 June 1968: Egg board 'should be scrapped'"''
BBC News. Retrieved 22 June 2007.
Slogans used by the board included ''"Go to work on an egg"'', introduced in 1957 i ...
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Tony Hancock
Anthony John Hancock (12 May 1924 – 25 June 1968) was an English comedian and actor. High-profile during the 1950s and early 1960s, he had a major success with his BBC series ''Hancock's Half Hour'', first broadcast on radio from 1954, then on television from 1956, in which he soon formed a strong professional and personal bond with comic actor Sid James. Although Hancock's decision to cease working with James, when it became known in early 1960, disappointed many at the time, his last BBC series in 1961 contains some of his best-remembered work (including " The Blood Donor" and "The Radio Ham"). After breaking with his scriptwriters Ray Galton and Alan Simpson later that year, his career declined. Early life and career Hancock was born in Southam Road, Hall Green, Birmingham (then in Warwickshire), but, from the age of three, he was brought up in Bournemouth (then in Hampshire), where his father, John Hancock, who ran the Railway Hotel in Holdenhurst Road, worked as ...
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Patricia Hayes
Patricia Lawlor Hayes (22 December 1909 – 19 September 1998) was an English character actress. Early life Patricia Hayes OBE was born in Streatham,Dennis Barker, "Hayes, Patricia Lawlor (1909–1998)", ''Oxford Dictionary of National Biography'', Oxford University Press, Sept 200available online Retrieved 18 June 2020. London, the daughter of George Frederick Hayes and Florence Alice Hayes. Her father was a clerk in the civil service and her mother was a schoolmistress. As a child, Hayes attended the Sacred Heart School in Hammersmith. Career Hayes attended RADA, graduating in 1928. She spent the next 10 years in repertory theatre.http://news.bbc.co.uk/1/hi/entertainment/175668.stm She was featured in many radio and television comedy shows between 1940 and 1996, including ''Hancock's Half Hour'', ''Ray's a Laugh'', ''The Arthur Askey Show'', ''The Benny Hill Show'', ''Bootsie and Snudge'', ''Hugh and I'' and ''Till Death Us Do Part''. She played the part of Henry Bones in t ...
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Len Fulford
Leonard Alfred Fulford (11 November 1928 – 27 November 2011) was a British commercial photographer and director, with a specialty for photography of still life A still life (plural: still lifes) is a work of art depicting mostly wikt:inanimate, inanimate subject matter, typically commonplace objects which are either natural (food, flowers, dead animals, plants, rocks, shells, etc.) or artificiality, m .... He was one of the founding members of BFCS. With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival an unprecedented six times. Fulford directed the popular ''Go to work on an egg'' television commercials for the Egg Marketing Board during the 1960s. Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s, along with other memorable spots like the Courage Brewery, Courage Best 'Rabbit Rabbit' co ...
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The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The newspaper was controlled by Tony O'Reilly's Irish Independent News & Media from 1997 until it was sold to the Russian oligarch and former KGB Officer Alexander Lebedev in 2010. In 2017, Sultan Muhammad Abuljadayel bought a 30% stake in it. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. The website and mobile app had a combined monthly reach of 19,826,000 in 2021. History 1986 to 1990 Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330 It was produc ...
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Egg (food)
Humans and human ancestors have scavenged and eaten animal eggs for millions of years. Humans in Southeast Asia had domesticated chickens and harvested their eggs for food by 1,500 BCE. The most widely consumed eggs are those of fowl, especially chickens. Eggs of other birds, including ostriches and other ratites, are eaten regularly but much less commonly than those of chickens. People may also eat the eggs of reptiles, amphibians, and fish. Fish eggs consumed as food are known as roe or caviar. Bird and reptile eggs consist of a protective eggshell, albumen ( egg white), and vitellus ( egg yolk), contained within various thin membranes. Egg yolks and whole eggs store significant amounts of protein and choline, and are widely used in cookery. Due to their protein content, the United States Department of Agriculture formerly categorized eggs as ''Meats'' within the Food Guide Pyramid (now MyPlate). Despite the nutritional value of eggs, there are some potential health issues ...
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Breakfast
Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night.Anderson, Heather Arndt (2013)''Breakfast: A History'' AltaMira Press. Various "typical" or "traditional" breakfast menus exist, with food choices varying by regions and traditions worldwide. History The English word "dinner" (from Old French ) also referred originally to breaking a fast; until its meaning shifted in the mid-13th century it was the name given to the first meal of the day. The tradition of eating a morning meal has existed since ancient times, though it was not until the 15th century that "breakfast" came into use in written English as a calque of dinner to describe a morning meal: literally a breaking of the fasting period of the night just ended. In Old English the term had been , literally "morning food." Ancient breakfast Ancient Egypt In Ancient Egypt, peasants ate a daily meal, most likely in the morning, ...
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Fay Weldon
Fay Weldon CBE, FRSL (born Franklin Birkinshaw; 22 September 1931 – 4 January 2023) was an English author, essayist and playwright. Over the course of her 55-year writing career, she published 31 novels, including ''Puffball'' (1980), '' The Cloning of Joanna May'' (1989), '' Wicked Women'' (1995)'' and The Bulgari Connection'' (2000), but was most well-known as the writer of ''The Life and Loves of a She-Devil'' (1983) which was televised by the BBC in 1986. Married three times and with four children, Weldon was a self-declared feminist. Her work features what she described as "overweight, plain women". She said there were many reasons why she became a feminist, including the "appalling" lack of equal opportunities and the myth that women were supported by male relatives. Early life Weldon was born Franklin Birkinshaw to a literary family in Birmingham, England, on 22 September 1931. Her maternal grandfather, Edgar Jepson (1863–1938), her uncle Selwyn Jepson and her m ...
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Broadcast Advertising Clearance Centre
The Broadcast Advertising Clearance Centre (BACC) was a non-governmental organisation which until the end of 2007 pre-approved most British television advertising. The work of the BACC has been taken over by Clearcast. BACC approval was applied both to scripts and to the final commercials. The BACC applied a list of criteria which included both good taste and decency criteria, and also a variety of technical and even medical constraints (advertisements may not, for example, contain flashing which would set off attacks of photosensitive epilepsy). The BACC was a department of ITV but funded by all of the participating British commercial television channels, in proportion to their viewing figures. All TV commercials in the UK which were broadcast as part of a national campaign (i.e. on a national channel such as Channel 4, Channel Five, Sky etc.) had to be pre-approved by the BACC. Clearcast As of 2008 the work (and staff) of the BACC was taken over by Clearcast. Whilst the BA ...
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