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Go Greyhound And Leave The Driving To Us
Go Greyhound and Leave the Driving to Us is the advertising slogan used by Greyhound Lines, Inc. starting in 1956. The tag line appears on the bus line's advertising- television commercials, billboards, magazine ads, and radio spots periodically for the next four decades. The slogan implies that by riding a Greyhound bus, one avoids the hassles of driving a car. It makes car travel seem less convenient than bus travel. The message confronts Greyhound travelers who own cars and have a choice (the target market for the commercials), and those who do not. Because of the success of this advertising slogan, Greyhound continually returned to it many times in the years after it was introduced. Target market The fact that Greyhound appealed to beatniks was actually a sign that the company needed to work on its marketing in the 1950s. The beatnik, Bohemianism, bohemian, and "romantic-rebel" market was not a very lucrative one, and Greyhound executives realized that they needed to make an app ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greyhound Lines
Greyhound Lines, Inc. (commonly known as simply Greyhound) operates the largest intercity bus service in North America, including Greyhound Mexico. It also operates charter bus services, Amtrak Thruway services, commuter bus services, and package delivery services. Greyhound operates 1,700 coach buses produced mainly by Motor Coach Industries and Prevost serving 230 stations and 1,700 destinations. The company's first route began in Hibbing, Minnesota in 1914 and the company adopted the ''Greyhound'' name in 1929. The company is owned by Flix North America, Inc., an affiliate of Flixbus, and is based in Downtown Dallas. History 1914–1930: Early years In 1914, Eric Wickman, a 27-year old Swedish immigrant was laid off from his job as a drill operator at a mine in Alice, Minnesota. He became a Hupmobile salesman in Hibbing, Minnesota and, when he could not sell the first seven-passenger Hupmobile that he received, he began using it along with fellow Swedish immigrant Andy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Beatniks
Beatniks were members of a social movement in the 1950s that subscribed to an anti-materialistic lifestyle. History In 1948, Jack Kerouac introduced the phrase "Beat Generation", generalizing from his social circle to characterize the underground, anticonformist youth gathering in New York at that time. The name came up in conversation with John Clellon Holmes, who published an early Beat Generation novel titled '' Go'' (1952), along with the manifesto ''This Is the Beat Generation'' in ''The New York Times Magazine''. In 1954, Nolan Miller published his third novel ''Why I Am So Beat'' (Putnam), detailing the weekend parties of four students. "Beat" came from underworld slang—the world of hustlers, drug addicts, and petty thieves, where Allen Ginsberg and Kerouac sought inspiration. "Beat" was slang for "beaten down" or downtrodden, but to Kerouac and Ginsberg, it also had a spiritual connotation as in "beatitude". Other adjectives discussed by Holmes and Kerouac were "f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Beatnik
Beatniks were members of a social movement in the 1950s that subscribed to an anti-materialistic lifestyle. History In 1948, Jack Kerouac introduced the phrase "Beat Generation", generalizing from his social circle to characterize the underground, anticonformist youth gathering in New York City, New York at that time. The name came up in conversation with John Clellon Holmes, who published an early Beat Generation novel titled ''Go (Holmes novel), Go'' (1952), along with the manifesto ''This Is the Beat Generation'' in ''The New York Times Magazine''. In 1954, Nolan Miller (author), Nolan Miller published his third novel ''Why I Am So Beat'' (Putnam), detailing the weekend parties of four students. "Beat" came from underworld slang—the world of hustlers, drug addicts, and petty thieves, where Allen Ginsberg and Kerouac sought inspiration. "Beat" was slang for "beaten down" or downtrodden, but to Kerouac and Ginsberg, it also had a spiritual connotation as in "beatitude". Oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bohemianism
Bohemianism is the practice of an unconventional lifestyle, often in the company of like-minded people and with few permanent ties. It involves musical, artistic, literary, or spiritual pursuits. In this context, bohemians may be wanderers, adventurers, or vagabonds. Bohemian is a 19th-century historical and literary topos that places the milieu of young metropolitan artists and intellectuals—particularly those of the Latin Quarter in Paris—in a context of poverty, hunger, appreciation of friendship, idealization of art and contempt for money. Based on this topos, the most diverse real-world subcultures are often referred to as "bohemian" in a figurative sense, especially (but by no means exclusively) if they show traits of a precariat. This use of the word in the English language was imported from French ''La bohème'' in the mid-19th century and was used to describe the non-traditional lifestyles of artists, writers, journalists, musicians, and actors in major European c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy And Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Grey Advertising
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America. As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines, including advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing, through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. Grey Group's international clients include Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company has won 10 Cannes Lions, an Addy, a Clio and an Emmy Award. Grey Group's European network, Grey EMEA, won 26 E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intercity Bus Service
An intercity bus service (North American English) or intercity coach service (British English and Commonwealth English), also called a long-distance, express, over-the-road, commercial, long-haul, or highway bus or coach service, is a public transport service using coach (bus), coaches to carry passengers significant distances between different city, cities, towns, or other populated areas. Unlike a transit bus service, which has frequent stops throughout a city or town, an intercity bus service generally has a single stop at one location in or near a city, and travels long distances without stopping at all. Intercity bus services may be operated by government agencies or private industry, for profit and non-profit, not for profit. Intercity coach travel can serve areas or countries with no train services, or may be set up to competition (economics), compete with trains by providing a more flexible or cheaper alternative. Intercity bus services are of prime importance in lightly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trailways
The Trailways Transportation System is an American network of approximately 70 independent bus companies that have entered into a brand licensing agreement. The company is headquartered in Fairfax, Virginia. History The predecessor to Trailways Transportation System was founded February 5, 1936, by Burlington Transportation Company, Atchison, Topeka and Santa Fe Railway, Santa Fe Trails Transportation Company, Missouri Pacific Railroad, Missouri Pacific Stages, Safeway Lines, Inc., and Martz Group, Frank Martz Coach Company. The system originated with coast-to-coast service as the National Trailways Bus System (NTBS). Greyhound Lines had grown so quickly in the 1920s and 1930s that the Interstate Commerce Commission encouraged smaller independent operators to form the NTBS to provide competition. Unlike Greyhound, which centralized ownership, Trailways member companies became a formidable competitor while staying an association of almost 100 separate companies. In the 1950s, M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Train
In rail transport, a train (from Old French , from Latin , "to pull, to draw") is a series of connected vehicles that run along a railway track and Passenger train, transport people or Rail freight transport, freight. Trains are typically pulled or pushed by locomotives (often known simply as "engines"), though some are self-propelled, such as multiple units. Passengers and cargo are carried in railroad cars, also known as wagons. Trains are designed to a certain Track gauge, gauge, or distance between rails. Most trains operate on steel tracks with steel wheels, the low friction of which makes them more efficient than other forms of transport. Trains have their roots in wagonways, which used railway tracks and were Horsecar, powered by horses or Cable railway, pulled by cables. Following the invention of the steam locomotive in the United Kingdom in 1804, trains rapidly spread around the world, allowing freight and passengers to move over land faster and cheaper than ever pos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Airplanes
An airplane or aeroplane (informally plane) is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, and wing configurations. The broad spectrum of uses for airplanes includes recreation, transportation of goods and people, military, and research. Worldwide, commercial aviation transports more than four billion passengers annually on airliners and transports more than 200 billion tonne-kilometersMeasured in RTKs—an RTK is one tonne of revenue freight carried one kilometer. of cargo annually, which is less than 1% of the world's cargo movement. Most airplanes are flown by a pilot on board the aircraft, but some are designed to be remotely or computer-controlled such as drones. The Wright brothers invented and flew the first airplane in 1903, recognized as "the first sustained and controlled heavier-than-air powered flight". [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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