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Global Franchise Group
Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties. It was acquired by FAT Brands in July 2021. Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them". History *November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand *February 2007: Acquired: ** Bill Blass Limited, a classic American fashion brand ** MaggieMoo's **Marble Slab Creamery *May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. *August 2007: Pretzel Time and Pretzelmaker, two franchised bra ...
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Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ...
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The Athlete's Foot
The Athlete's Foot (TAF) is a global retailer of athletic inspired lifestyle and streetwear — footwear, apparel and accessories. Its global headquarters are located Stans, Switzerland and US headquarters in Atlanta, Georgia. In 1971, David Lando realized that athletic shoes were by far the highest selling product in his store. That year, he and his son, Michael Lando, opened the first The Athlete's Foot store in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began expanding in the United States. Among Lando's partners were his brother Robert and Sidney Gilbert of Rochester, New York. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot expansion across the world. Today, The Athlete's Foot is present in 30 countries across the world with over 550 stores, from United States and Australia, to Europe, Asia, Middle East a ...
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Restaurants Established In 2010
A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments. Etymology The word derives from early 19th century from French word 'provide food for', literally 'restore to a former state' and, being the present participle of the verb, The term ''restaurant'' may have been used in 1507 as a "restorative beverage", and in correspondence in 1521 to mean 'that which restores the strength, a fortifying food or remedy'. History A public eating establishment similar to a restaurant is mentioned in a 512 BC record from Ancient Egypt. It served only one dish, a plate of cereal, wild fowl, and onions ...
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Restaurant Groups In The United States
A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants, to high-priced luxury establishments. Etymology The word derives from early 19th century from French word 'provide food for', literally 'restore to a former state' and, being the present participle of the verb, The term ''restaurant'' may have been used in 1507 as a "restorative beverage", and in correspondence in 1521 to mean 'that which restores the strength, a fortifying food or remedy'. History A public eating establishment similar to a restaurant is mentioned in a 512 BC record from Ancient Egypt. It served only one dish, a plate of cereal, wild fowl, and onion ...
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Companies Based In Atlanta
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ...
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Intersport
Intersport GmbH is a French sporting goods retailer based in Bern, Switzerland. Its purchasing division is IIC-Intersport International Corporation. It has a presence in 5800 locations and in 65 countries. History In 1924, La Hutte company, Scout equipment specialist and future Intersport, was born. Very quickly, this small company develops, spreads and opens its types of equipment to the public. At the end of the 1950s, to resist the competition, four national groups (from Germany, the Netherlands, Belgium and France) created the first European sporting goods association under the Intersport label. Founded in 1968 and based on the Intersport label, Intersport International Corporation (IIC) grew out of the alliance of ten national purchasing centers to create an international organization around the sporting goods. From 1983, IIC has developed some international sporting brands: McKinley, Etirel, and TecnoPro. In 1989, it was Nakamura's turn to be created. These brands were ...
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Iconix Brand Group
Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Nordstrom, Target and JC Penney. History and operations The company began as Candie's, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22, 2005, and September 15, 2005, respectively. In 2006, the company acquired the Mudd, London Fog, Mossimo, and Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in urb ...
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Shoebox New York
Global Franchise Group was a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specialized in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties. It was acquired by FAT Brands in July 2021. Global Franchise Group operated more than 1,400 franchised and corporate stores in 14 countries. The organization's mission was to "Champion Brands and the People Who Build Them". History *November 2006: Acquired The Athlete's Foot, a franchised athletic footwear and apparel retail brand *February 2007: Acquired: ** Bill Blass Limited, a classic American fashion brand ** MaggieMoo's **Marble Slab Creamery *May 2007: Acquired Waverly (founded in 1923), a fashion and lifestyle brand in the home category. Its brand family includes Waverly, Waverly Home, Waverly Home Classics, Waverly Baby, and Waverly Sun N Shade. *August 2007: Pretzel Time and Pretzelmaker, two franchised bra ...
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Pretzel Time
Pretzelmaker is a chain of independently owned and operated franchised stores that specialize in hand-rolled pretzels, smoothies and cold beverages. It is a franchise brand in the portfolio of Global Franchise Group. It has more than 280 locations in the U.S. and internationally. History Founder Jeffery Tripp opened the first ''Pretzelmaker'' store in 1991. He changed the name of the company to Pretzelmaker for nationwide franchising purposes. Charles L. Smith was the founding President of Pretzelmaker, Corporation with Bruce W. Stratford, Legal Council and CFO. J. Kelly Hansen and Stephen A. Thorpe ran the day-to-day operations as co-founders and VP of Sales and VP of Operations respectively. The brand quickly grew to more than 100 franchises sold, with 40 stores operating by 1995 when it was bought by a group of investors that helped make Pretzelmaker a mall mainstay, particularly in the West Coast. Don Cox, Marc Geman, Tony Joseph and Dale Fowler bought the company in 19 ...
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Waverly (brand)
Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Nordstrom, Target and JC Penney. History and operations The company began as Candie's, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998. The Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22, 2005, and September 15, 2005, respectively. In 2006, the company acquired the Mudd, London Fog, Mossimo, and Ocean Pacific brands on April 11, August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike. On October 27, 2009, Iconix paid $109 million for a 51% stake in ...
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MaggieMoo's
MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving ice cream and other desserts. The first MaggieMoo's opened in 1989 in Kansas City, Kansas. At its peak, the brand had 400 stores and had a goal of opening over 1,000 stores. The brand's headquarters are in unincorporated Fulton County, Georgia. When MaggieMoo's was an independent company, it had its headquarters in Columbia, Maryland. It was a franchise brand in the portfolio of Global Franchise Group, along with Marble Slab Creamery, until 2021 after Global Franchise Group was acquired by FAT Brands. History MaggieMoo's was founded in Kansas City, Kansas by Juel and Katherine Tillery. After deciding to open an ice cream store they were searching for a name. They named their store after a cow on a farm that they passed by every day whom their young daughter affectionally named "MaggieMoo". The Tillerys enjoyed great success in their initial store and b ...
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Bill Blass Limited
Bill Blass Group replaces what was formerly Bill Blass Limited, a fashion house founded by American designer Bill Blass. Bill Blass Limited Designer Bill Blass began designing for Anna Miller in 1959, and his name began appearing on the label starting in 1960 after it merged with Maurice Rentner. He renamed the company Bill Blass Limited. after purchasing it in 1970, after making a name for himself with Rentner. This made him the first American designer to print his own name on his designs. He also created the Blassport medium-priced fashion line in 1972. Bill Blass Limited rose to prominence over the 1970s, being worn by individuals such as Jacqueline Kennedy to Gloria Vanderbilt. The line expanded to include swimwear, furs, luggage, perfume, and chocolate, and Miles Socha wrote of the company in 1998 that the company had allowed “42 licenses in a wide variety of products, from furniture and lamps to handbags and fragrances, generating about $800 million in annual retail sal ...
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