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GlobalHue
GlobalHue was a privately owned advertising agency specializing in what the firm called a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit). The agency provided companies with an integrated approach to marketing to ethnic-specific audiences. The agency offered full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for blue-chip clients including Verizon, Verizon Wireless, Walmart, Chrysler, Chrysler Group LLC, Us navy, U.S. Navy, Jeep, and Springleaf, OneMain Financial. In 2016, amidst the lawsuits against the company, both the Detroit and New York offices were closed. History GlobalHue was founded in 1988 by Don Coleman (linebacker), Don Coleman as Don Coleman Associates in Southfield, Michigan. In 1997, the firm transitioned to become Don Coleman Advertising, a firm specializing in marketing to African Americans. In 1999, True North Communications acquired a 49% ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Don Coleman (linebacker)
Donald Alvin Coleman (born January 11, 1952) is an American entrepreneur, advertising executive and a pioneer in the growing field of multicultural advertising. Coleman is the founder, chairman and CEO of GlobalHue, the largest multicultural advertising agency in the United States, working with blue chip brands and organizations to communicate with African-American, Asian and Hispanic consumers. He is also a former American football player, having played college football at the University of Michigan from 1971 to 1973 and professional football for the New Orleans Saints and New York Jets from 1974 to 1978. Early years Coleman was born in Toledo, Ohio in 1952, and grew up in that city's Old West End neighborhood. His mother, Dorothy Coleman, worked for the Department of Housing and Urban Development, and his father, Augustus Coleman, worked as a skycap for United Airlines and as a janitor at a library. At the suggestion of teachers at his public school, who told his parents ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |