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Ginsu Knife
Ginsu () is a brand of direct marketed knives, owned by Scott Fetzer Company, a Berkshire Hathaway Company, that was made popular in the United States by being sold on television using infomercials characterized by hawker and hard sell pitch techniques. The ads fueled sales of between two and three million Ginsu sets between 1978 and 1984. History Ginsu knives were originally called ''Quikut''. The Quikut division of Scott Fetzer Company was located in Fremont, Ohio. Because the brand name "Quikut" lacked panache, Ed Valenti, Barry Becher, and copywriter Arthur Schiff created a new brand name that alluded to the exceptional sharpness and durability of a Japanese sword. As Valenti told the ''Palm Beach Post'' in 2011, "The challenge was to position the product so that it made every other knife you owned obsolete." The resulting Ginsu ads copied the hard sell direct marketing techniques of carnival hawkers that pioneering TV pitchman Ron Popeil had adapted to the medium in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Winsdom Of Ginsu
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Thompson (media Scholar)
Robert James Thompson (born 1959) is an American educator and media scholar. He is the Trustee Professor of Television and Popular Culture at the S. I. Newhouse School of Public Communications at Syracuse University and founding director of the ''Bleier Center for Television and Popular Culture''. He is widely quoted in media. His areas of research are television history, Popular Culture, media criticism, and TV programming. Thompson's various soundbites have been dubbed by the Associated Press as "Thompson-isms". On February 4, 2009 Jon Hein of the Howard Stern Show announced that Thompson is his "arch nemesis," referring to popular culture trivia. Biography Thompson was born in Westmont, Illinois, a suburb of Chicago to LeRoy Edward and Joan Alice Thompson. He holds a B.A. in political science from the University of Chicago (1981) and an M.A. (1982) and Ph.D. (1987) in radio, television and film from Northwestern University. Thompson began his academic career at SUNY Cortlan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kitchen Knife Brands
A kitchen is a room or part of a room used for cooking and food preparation in a dwelling or in a commercial establishment. A modern middle-class residential kitchen is typically equipped with a stove, a sink with hot and cold running water, a refrigerator, and worktops and kitchen cabinets arranged according to a modular design. Many households have a microwave oven, a dishwasher, and other electric appliances. The main functions of a kitchen are to store, prepare and cook food (and to complete related tasks such as dishwashing). The room or area may also be used for dining (or small meals such as breakfast), entertaining and laundry. The design and construction of kitchens is a huge market all over the world. Commercial kitchens are found in restaurants, cafeterias, hotels, hospitals, educational and workplace facilities, army barracks, and similar establishments. These kitchens are generally larger and equipped with bigger and more heavy-duty equipment than a resident ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discovery Communications
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a larger focus on streaming services built around its properties. Discovery owned or had interests in local versions of its channel brands in international markets, in addition to its other major regional operations such as Eurosport (a pan-European group of sports channels, most prominently the rightsholder of the Olympic Games throughout most of Europe), GolfTV (an international golf-focused streaming service, which is the international digital ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Providence Journal
''The Providence Journal'', colloquially known as the ''ProJo'', is a daily newspaper serving the metropolitan area of Providence, Rhode Island, and is the largest newspaper in Rhode Island. The newspaper was first published in 1829. The newspaper has won four Pulitzer Prizes. The ''Journal'' bills itself as "America's oldest daily newspaper in continuous publication", a distinction that comes from the fact that ''The Hartford Courant'', started in 1764, did not become a daily until 1837 and the ''New York Post'', which began daily publication in 1801, had to suspend publication during strikes in 1958 and 1978. History Early years The beginnings of the Providence Journal Company were on January 3, 1820, when publisher "Honest" John Miller started the ''Manufacturers' & Farmers' Journal, Providence & Pawtucket Advertiser'' in Providence, published twice per week. The paper's office was in the old Coffee House, at the corner of Market Square and Canal street. The paper moved many t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Reports
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded in 1936, CR was created to serve as a source of information that consumers could use to help assess the safety and performance of products. Since that time, CR has continued its testing and analysis of products and services, and attempted to advocate for the consumer in legislative and rule-making areas. Among the reforms in which CR played a role were the advent of seat belt laws, exposure of the dangers of cigarettes, and more recently, the enhancement of consumer finance protection and the increase of consumer access to quality health care. The organization has also expanded its reach to a suite of digital platforms. Consumer Reports Advocacy frequently supports left-wing environmental causes, including heightened regulations on auto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vacuum Cleaner
A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven. The dirt is collected by either a dustbag or a cyclone for later disposal. Vacuum cleaners, which are used in homes as well as in industry, exist in a variety of sizes and models—small battery-powered hand-held devices, wheeled canister models for home use, domestic central vacuum cleaners, huge stationary industrial appliances that can handle several hundred litres of dirt before being emptied, and self-propelled vacuum trucks for recovery of large spills or removal of contaminated soil. Specialized shop vacuums can be used to suck up both solid matter and liquids. Name Although ''vacuum cleaner'' and the short form ''vacuum'' are neutral names, in some countries (UK, Ireland) ''hoover'' is used instead as a genericized trademark, and as a verb. The name comes from t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Walnut Ridge, Arkansas
Walnut Ridge is a city in Lawrence County, Arkansas, United States. The population was 5098 at the United States Census's 2019 estimate. The city is the county seat of Lawrence County. Walnut Ridge lies immediately north of Hoxie. The two towns form a contiguous urban area with approximately 8,000 residents. Williams Baptist University is in College City, a formerly separate community that merged into Walnut Ridge in 2017. History Walnut Ridge was formally established in 1875 as a result of the railroad coming through the area. There was settlement in the area known as Old Walnut Ridge not far from the current city since about 1860. In 1964, the Beatles briefly stopped at Walnut Ridge Regional Airport on the way to and from a retreat in Missouri. This visit inspired a monument, a plaza, and a music festival in Walnut Ridge. Geography Walnut Ridge is in northeastern Lawrence County in the Upper Delta region of northeastern Arkansas. It is bordered to the south by the city of Ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John And Lorena Bobbitt
John is a common English name and surname: * John (given name) * John (surname) John may also refer to: New Testament Works * Gospel of John, a title often shortened to John * First Epistle of John, often shortened to 1 John * Second Epistle of John, often shortened to 2 John * Third Epistle of John, often shortened to 3 John People * John the Baptist (died c. AD 30), regarded as a prophet and the forerunner of Jesus Christ * John the Apostle (lived c. AD 30), one of the twelve apostles of Jesus * John the Evangelist, assigned author of the Fourth Gospel, once identified with the Apostle * John of Patmos, also known as John the Divine or John the Revelator, the author of the Book of Revelation, once identified with the Apostle * John the Presbyter, a figure either identified with or distinguished from the Apostle, the Evangelist and John of Patmos Other people with the given name Religious figures * John, father of Andrew the Apostle and Saint Peter * Pope Joh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warwick, Rhode Island
Warwick ( or ) is a city in Kent County, Rhode Island, the third largest city in the state with a population of 82,823 at the 2020 United States Census, 2020 census. It is located approximately south of downtown Providence, Rhode Island, southwest of Boston, Massachusetts, and northeast of New York City. Warwick was founded by Samuel Gorton in 1642 and has witnessed major events in American history. It was decimated during King Philip's War (1675–1676) and was the site of the Gaspee Affair, the first act of armed resistance against the British, preceding even the Boston Tea Party, and a significant prelude to the American Revolution. Warwick was also the home of American Revolutionary War, Revolutionary War General Nathanael Greene, George Washington's second-in-command, and American Civil War, Civil War General George S. Greene, a hero of the Battle of Gettysburg. Today, it is home to Rhode Island's main airport, T. F. Green Airport, which serves the Providence, Rhode Isla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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