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Gatorade (cycling)
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Robert Cade, Dr. Robert Cade. It was originally made for the Florida Gators, Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with The Coca-Cola Company, Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TBWA\Chiat\Day
TBWA\Chiat\Day ( ) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees. TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP. The current president of the Los Angeles office is Erin Riley; the New York office is headed by Rob Schwartz. Portfolio * "1984" (198 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
