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Guilt-free Consumption
Guilt-free consumption (GFC) is a pattern of consumption based on the minimization of the sense of guilt which consumers incur when purchasing products or commercial services. The spread of ethical consumerism, and the following availability of information about the ethicality of products, can be understood as the driving force of guilt free consumption. In this sense, the feeling of guilt experienced by consumers is fostered by their knowledge of the potential consequences of their choices. The tension between consumers' values and the awareness that their actions may run counter to those same values, manifests itself as a potent, nagging guilt. Consumers are therefore induced to prefer those companies which are able to offer sustainable practices and products in order to minimize their sense of guiltiness. Areas of concern GFC is concerned with three main dimensions in which the sense of guilt arises: * self: guilt about one's impact on oneself or on their family, e.g. peopl ...
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Consumption (sociology)
Theories of consumption have been a part of the field of sociology since its earliest days, dating back, at least implicitly, to the work of Karl Marx in the mid-to-late nineteenth century. Sociologists view consumption as central to everyday life, identity and social order. Many sociologists associate it with social class, identity, group membership, age and stratification as it plays a huge part in modernity. Thorstein Veblen's (1899) ''The Theory of the Leisure Class'' is generally seen as the first major theoretical work to take consumption as its primary focus. Despite these early roots, research on consumption began in earnest in the second half of the twentieth century in Europe, especially Great Britain. Interest in the topic among mainstream US sociologists was much slower to develop and it is still not a focal concern of many American sociologists. Efforts are currently underway to form a section in the American Sociological Association devoted to the study of consumption ...
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Fairphone
Fairphone is a Dutch electronics manufacturer that designs and produces smartphones with the goal of having a lower environmental footprint and better social impact than is common in the industry. In particular, the company aims to minimize the use of conflict minerals in its devices, maintain fair labor conditions for its workforce and suppliers, and allow users to maintain their own devices. The company was founded in 2013 as a social enterprise with the support of the Waag Society, and is based in Amsterdam, the Netherlands. , the company's most recent model is the Fairphone 4, a modular smartphone which supports 5G connectivity, has dual 48MP cameras with optical image stabilization, an IP54 rating and MIL810G drop test certification. It's only being sold in Europe. The purpose of modularity is to make the phone easily repairable and customisable by the user, and therefore longer-lasting. According to the company, increasing the lifespan of a phone by two years reduces C ...
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Organic Food Culture
Organic food culture refers to a recent social and cultural trend in which there has been an increased interest in organic food due to the rise of media coverage on health, food safety, and environmental dangers of pesticides. This attitude considers food a central requirement for health, but it does not neglect the aesthetic (concern with beauty) or hedonistic (pleasurable) aspects of food consumption. This trend in the way people are eating crosses many aspects of the social and cultural realm, such as market practices and media content when it comes to food, which has led to some novelties and changes in these fields. Attitudes concerning the consumption and consideration of organic food have shifted globally, which seems to affect local food cultures and traditional gastronomies, while also incorporating them. Critical consumption of food Consumption of organic food is a form of critical consumerism, since it stems from beliefs that are related to personal and public welf ...
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Green Brands
Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.Walters, K, 2006, 'Certified Green', Business Review Weekly, 16 November 2006 Increase in green brands Ethical consumerism has led to an increase in green brands. In the food and drinks industry only 5 green brand products were launched in 2002, increasing to 328 in 2007 (Mintel global database).
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Eco-gastronomy
Eco-gastronomy is an approach to alternative consumption that stresses the importance of the interaction between humans and food and the effect produced by that. It aims to get a healthier and more sustainable food and, at the same time, to reduce the impact on the environment, from the productive and the consumptive side. Term The Latin term ''eco'' refers to how organisms relate to their environment, while ''gastronomy'', according to food philosopher Jean Anthelme Brillat-Savarin, is the intelligent knowledge of whatever concerns man's nourishment. The fusion of these two words creates the concept of eco-gastronomy. The prefix eco is used to highlight the connections between "the art and appreciation of food" and every issue related to the process of food production and consumption, from the environmental care to the social and ethical concerns. Ecogastronomy "links food and humans, while bringing attention to the responsibility that all people have for the health and well- ...
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Critical Consumerism
Critical consumption is the conscious choice to buy or not buy a product because of ethical and political beliefs. The critical consumer considers characteristics of the product and its realization, such as environmental sustainability and respect of workers’ rights. Critical consumers take responsibility for the environmental, social, and political effects of their choices. The critical consumer sympathizes with certain social movement goals and contributes towards them by modifying their consumption behavior. Analysis of critical consumption uses different terms to refer to boycotting and buycotting actions. These include ethical consumption and political consumerism, and sustainable consumption, which is more linked with policy. Often consumer and citizen are considered as different because consumers only show self-interest, whereas citizens denote expanded self-interest. The general idea is that, consumers buy what they want—or what they have been persuaded to want—with ...
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Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from social g ...
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Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation. History The United States Congress passed the Endangered Species Act on December 14, 1973. In response, 7-Eleven sold Endangered Species Cups, and donated one cent from the sale of each cup to th ...
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Burger King
Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times and its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons ...
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Guilt (emotion)
Guilt is a moral emotion that occurs when a person believes or realizes—accurately or not—that they have compromised their own standards of conduct or have violated universal moral standards and bear significant responsibility for that violation. Guilt is closely related to the concept of remorse, regret, as well as shame. Guilt is an important factor in perpetuating obsessive–compulsive disorder symptoms. Etymology The etymology of the word is obscure, and developed its modern spelling from the O.E. form ''gylt'' "crime, sin, fault, fine, debt", which is possibly derived from O.E. ''gieldan'' "to pay for, debt". Because it was used in the Lord's Prayer as the translation for the Latin ''debitum'' and also in Matthew xviii. 27, and ''gyltiȝ'' is used to render ''debet'' in Matthew xxiii. 18, it has been inferred to have had the primary sense of ‘debt’, though there is no real evidence for this. Its development into a "sense of guilt" is first recorded in ...
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McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a Franchising, franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018. McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries in more than 40,000 outlets as of 2021. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like ch ...
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The Body Shop
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided between those owned by the company and franchised outlets in more than 65 countries. Originally trading from Brighton, the company is now based in London Bridge and Littlehampton, West Sussex, and is owned by Brazilian cosmetics company Natura as a subsidiary of the Natura & Co group. The company had been owned by the French cosmetics company L'Oréal between 2006 and 2017. In September 2017, L'Oréal sold the company to Natura for £880 million. History The original Body Shop, unaffiliated with Anita Roddick or The Body Shop International Limited, was opened in Berkeley, California in 1970 by Peggy Short and Jane Saunders. The shop featured dark green walls, locally made skin care products, and custom scenting with essential oils. The ...
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