G. I. Joe
''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine ( U.S. Marine Corps) and later on, the Action Nurse. The name is derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys. The ''G.I. Joe'' trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original line introduced on February 2, 1964, centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982 the line was relaunched in a scale complet ...
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Donald Levine
Don Levine (April 1, 1928 – May 22, 2014) was a business executive at toy manufacturers Hasbro credited as the "father" of G.I. Joe action figures.Don Levine, Hasbro exec who helped create GI Joe, dies
May 24, 2014 AP Donald Levine was born in Elmhurst, New York to the late Ralph and Mildred Levine. He graduated Syracuse University. He was an avid tennis player competing in the Jr. Davis Cup and representing the US Army in tournaments in Asia during his military career. As Hasbro's head of research and development, Levine guided G.I. Joe through its design and development after receiving the conceptual idea from a man named Stanley Weston (Weston received $100,000 for his contribution) and the name from a 1945 film called ...
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